28 Mar 2015

Second collaboration with nowartt is on sale! (April 11)

This is the second collaboration with Japanese art director Toyoki Adachi’s textile/graphic label nowartt since 14AW. An original nowartt graphic inspired by animals and plants is printed on the shoe’s upper. In this collaboration, the MEXICO 66 PARATY is printed with motifs of the iconic tiger and other endangered animals. As for CALIFORNIA 78 and SERRANO, they were printed with nowartt’s camouflage print PEACECAMO.
 
This camouflage is designed to express “Harmony with nature” and ”peace” not war. It shows how the flowers and leaves transform the digital bits into a peaceful camouflage.

 

nowartt vertical

 

 

ASI_TH5K1Q_9999_S-2

MEXICO 66 PARATY/TH5K1Q
¥9,180(tax in)
22.5-28.0, 29.0

 

 

ASI_TH5K2Q_5399_S

CALIFORNIA 78 /TH5K2Q
¥10,800(tax in)
23.0-28.0

ASI_TH5K3Q_9099_S

SERRANO/TH5K3Q
¥10,260(tax in)
22.5-28.0, 29.0

 

ASI_TH5K3Q_1099_S

 

SERRANO/TH5K3Q
¥10,260(tax in)
22.5-28.0, 29.0

 

 

nowartt
Nowarrt is a graphic/textile label that mixes heritage and modern arts. nowartt stands for; now art textile = timeless modern art / no war textile = peaceful art. All graphics are designed based upon the concepts above. There are 3 lines, nowartt, peacecamo by nowartt and ArtPeace by nowartt.

 

 

 

【nowartt official movie】

This product movie features graphic themes and the Onitsuka Tiger product. SURE SiGN’s representative director Kiyoshi Miyagawa and artist YOSHIROTTEN were the art directors for this piece.
SURE SiGN is a design firm that mainly focuses on interior design but it extends beyond that to do many design works in different fields in Japan and overseas.
YOSHIROTTEN is a worldwide artist that creates many graphics for the fashion and music industry.
 
The power of expression that these two world-renowned artists have and the product’s appeal was captured by YOSHIROTTEN’s vision and execution, and was made into this movie.

Representative Director: Kiyoshi Miyagawa(SESN)

Art Director: YOSHIROTTEN

Photographer & Video Camera: Masami Sano(TRON)

Editor: Yusuke Kasai

Prop:Kei Nagata(RALPH)

 

 

For a nationwide listing of nearby Onitsuka Tiger stores→click here.

For the Onitsuka Tiger online shop→click here.

※All models are made in limited quantities, so supplies vary from shop to shop. Please contact your nearest shop directly for specific sizes and models.

FEATURE

Yudai Toyoda look.2

08 May 2025

Yudai Toyoda look.2