23 Apr 2025

Onitsuka Tiger unveils brand ambassador MOMO’s SS25 Yellow Collection visuals

SS25 Yellow Collection visuals with MOMO

Onitsuka Tiger presents 2025 Spring/Summer Yellow collection visuals featuring the brand ambassador MOMO from global group TWICE. The theme of the collection is “Urban Beats”. Inspired by youth wandering in a journey of exploration moving to the pulse of global urban beats, it depicts a raw and honest portrayal of growth in which vulnerability and strength, intimacy and self-expression coexist.

The dress worn by MOMO reinterprets everyday items such as lingerie and knitwear through a minimalist aesthetic, highlighting the delicacy of the details. The styling features footwear, including faux fur-decked clogs and pumps, as well as summer sandals, creating looks that are dressy yet comfortable. The collection is designed for a variety of occasions, suitable for both formal events and everyday wear.

SS25 Yellow Collection visuals with MOMO
SS25 Yellow Collection visuals with MOMO
SS25 Yellow Collection visuals with MOMO
SS25 Yellow Collection visuals with MOMO

The campaign visuals are available on the Onitsuka Tiger Official SNS, with behind–the-scenes videos on Instagram, and exclusive videos on TikTok.

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