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Located on Neal Street in Covent Garden’s vibrant Seven Dials area, Onitsuka Tiger unveiled its first Red Concept Store in Europe on Tuesday, May 27, 2025. The Red Concept Store, launched in 2024 to mark the brand’s 75th anniversary, showcases a range of heritage styles with the iconic ‘Mexico 66™’ shoe at its core. Designed…

Onitsuka Tiger opened the “yellow collection” concept shop on Omotesando on April 27th.Located in the heart of Omotesando, it is a contemporary space wherein Japanese tradition, the latest in fine art and craftsmanship in Tokyo come together. Inspired by the contrast in the energetic pulse of the city and the subtle sense of orderliness and…

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Onitsuka Tiger launched its concept store for the Yellow Collection in Omotesando, Tokyo, on Sunday, April 27, 2025.Located in the heart of Omotesando, this store presents a contemporary environment that harmoniously fuses Japanese tradition with Tokyo's avant-garde aesthetics, showcasing the outstanding craftsmanship. Inspired by the interplay between Tokyo's energetic vibrancy and its subtle sense of…

Onitsuka Tiger presents 2025 Spring/Summer Yellow collection visuals featuring the brand ambassador MOMO from global group TWICE. The theme of the collection is “Urban Beats”. Inspired by youth wandering in a journey of exploration moving to the pulse of global urban beats, it depicts a raw and honest portrayal of growth in which vulnerability and…

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Onitsuka Tiger has introduced a new Category, the ‘ULTI RS™ Series’ which combines high fashion and sports. Developed with the brand’s 100th anniversary in mind, this series aims to redefine style and performance, offering a dynamic evolution suited to modern lifestyles.The ULTI RS™ Series will feature three models inspired by trail running, running, and basketball:…

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Onitsuka Tiger unveils its first flagship store in Spain on Monday, March 3, 2025.The design of this two-story store was directed by STUDIODINICATALDI, an architectural firm led by Filippo Dini and Gianluca Cataldi. The concept seamlessly merges Tokyo’s cutting-edge aesthetics with the timeless architectural elegance of the historical building that houses the store, located on…

Since the launch of the new denim-inspired "DENIVITA" series in January 2025,Onitsuka Tiger has held events around the world to celebrate its release. On February 26 in Milan, the after-party for the Onitsuka Tiger Autumn/Winter 2025 Collection Show featured global celebrities, including MOMO from TWICE, Thai actor Gulf Kanawut, Korean actor Wi Hajun, Chinese actor…

Onitsuka Tiger unveiled its 2025 Autumn/Winter Yellow Collection at Milan Fashion Week.The theme of the collection is “Urban Duality”, inspired by the city of Tokyo where tradition and modernity collide. The bustling energy of Shibuya, Shinjuku and Harajuku contrasts sharply with the almost rural serenity of its surrounding areas, which seem hundreds of kilometers apart…