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Onitsuka Tiger has collaborated with Soho House Tokyo to develop a unique uniform collection to mark Soho House’s first outpost in Japan. This collection was showcased at the opening reception for Soho House Tokyo on 3 April 2026.The inspiration for this collection is drawn from the Japanese denim collection, a signature of the Onitsuka Tiger…

On the runway at Milan Fashion Week, Onitsuka Tiger unveiled its Autumn/Winter 2026 collection.Guided by the theme “The Aesthetics of Ma,” this season expresses through fashion the quiet tension that emerges between special moments and the rhythms of everyday life. On the runway, footwear that reinterprets the brand’s iconic MEXICO 66™ appeared, emerging as a…

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Onitsuka Tiger unveiled its Autumn-Winter 2026 Collection at Milan Fashion Week. The theme of this collection is The Aesthetics of Ma. "Ma" is a Japanese cultural concept that describes a meaningful space between two elements, whether in space or in time. It is not absence, but a structuring pause, an active tension. It expresses a…

The Onitsuka Innovative Factory plays a crucial role in conveying the excellence of Japanese craftsmanship to the world.This facility is equipped with a comprehensive system that handles everything from material development to design and production. It strengthens the production system for high-value footwear products such as the "NIPPON MADE" series and "THE ONITSUKA," while also…

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To commemorate the opening of the Onitsuka Innovative Factory, a one-night-only dinner event titled "Ristorante ONITSUKA TIGER" was held.This event embodied a new attempt to expand the worldview cultivated by Onitsuka Tiger as a cultural brand originating from Japan, transcending the realm of fashion into the lifestyle domain.The venue was wrapped in the symbolic yellow…

Japanese fashion brand Onitsuka Tiger continues to present the DENIVITA collection that combines fashion with sports, and heritage with innovation.　DENIVITA combines “DENIM” with Italian word for life, “VITA”. It reflects the brand’s desire for people to live a brightly colored and vibrant life with the denim. Onitsuka Tiger presents DENIVITA collection visuals featuring the brand…

Tomohisa Yamashita visited the "Onitsuka Innovative Factory," which has opened in Tottori Prefecture, the birthplace of brand founder Kihachiro Onitsuka.At the "Processing Building," where various design processes such as bleach processing and washing are performed by artisans, he observed the actual processing procedures.Additionally, he visited the "Onitsuka Gallery Store" located within the factory. This store…

Special Page: https://www.onitsukatiger.com/innovative-factoryOnitsuka Tiger proudly opened its first dedicated production facility, Onitsuka Innovative Factory Corporation, in Tottori Prefecture—the birthplace of founder Kihachiro Onitsuka—on Thursday, January 1, 2026. To celebrate this milestone, an opening ceremony was held on Thursday, January 15.The new facility integrates the entire lifecycle of creation—from material development to design and production—under one…

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