17 Mar 2023

(MILANO FASHION WEEK) Gorgeous guests from all over the world visited the event!

【MFW 2023AW REPORT】

@Jung Il Woo @Genki Iwahashi @Rashmika Mandanna @Gulf Kanawut

On Wednesday, February 22, 2023, at 9 P.M local time in Italy, Onitsuka Tiger presented its 2023 Autumn/Winter Collection at the Milan Fashion Week under the guidance of Creative Director Andrea Pompilio. The theme of the collection was “Urban Layering,” with the aesthetics of layering embodied in contemporary wardrobes.

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@Christinna Kuan @Heart Evangelista @Glenn Yong

Appearances by brilliant celebrities from around the world!

Onitsuka Tiger’s show drew intense interest all over the globe, and a collection of brilliant guests from countries around the world made appearances. Entering the site dressed head to toe in Onitsuka Tiger fashion were illustrious celebrities such as Genki Iwahashi, Kanawut Traipipattanapong (Thai actor who performs under the name “Gulf”), Korean actor Jung Il-woo and Singaporean actor/singer Glenn Yong. The event, dedicated exclusively to Onitsuka Tiger’s collection, was staged in the heart of Milan, Italy. The site buzzed with excitement as celebrities posed at the photocall held by the entrance, which was festooned with huge balloons featuring the company logo.

The show began at last, unfolding within a visual world created by inorganic, exposed concrete further accentuating the collection. Amidst sound effects, one after another the models began walking the particularly long runway.

  • 【MFW 2023AW REPORT】
  • 【MFW 2023AW REPORT】

Everyone notes the eye-attracting, “Onitsuka-like” color scheme of the new logo

This collection inaugurates use of our new logo with Onitsuka Tiger’s signature yellow on black colors. Items and motifs with the new logo decorated the entire site, delighting the eyes of the attendees.

【MFW 2023AW REPORT】
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Thunderous applause for Andrea at the finale!

At the end of the show, all the models walked together, creating a flamboyant finale. At the climax, Andrea appeared and beamed at the crowd. Backstage, Andrea could be seen carefully checking the look of each model, seeking perfect styling. The result was a successful collection producing a resounding effect.

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