In 1949, Kihachiro Onitsuka created the first ASICS shoe in his living room in Kobe Japan, under the Onitsuka Tiger name. 

Onitsuka Tiger, the forerunner of ASICS, was born in 1949. The brand began with Kichachiro Onitsuka's commitment to promote youth health through sport and since then, the Onitsuka Tiger stripes have become synonymous with premium performance in sport.

The legend lives on today as a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel, and accessories.


Founded in 1977 on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Whether at professional sporting events, the Olympics or an everyday run around a park, ASICS is the runner’s choice, providing comfort, support and a superior ride. Our best sellers include GEL-KAYANO, GEL-NIMBUS, GEL-QUANTUM Series and GT Series.

Products hosted on are now available on the All your favourite ASICSTIGER styles can be found under the Sportstyle section.

ASICS Group Modern Slavery and Transparency Statement

ASICS depends on a global supply chain that includes material and product manufacturers, their workers, unions, NGOs and others. Upholding fair business practices, improving labour conditions and work to prevent the violation of human rights throughout our organisation and in our supply chain are responsibilities we take very seriously.

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