As Onitsuka Tiger grew to become ASICS, and go on to establish itself as one of the world's leading sports brands - we always knew the spirit of our heritage would live on. A history that prided itself on a Japanese craftsmanship combined with a timeless aesthetic that was discovered on the track, and later worn on the street.
This rich heritage inspired us to relaunch Onitsuka Tiger back into the world in 2002. Classics were refreshed, reinterpreted, reinvented. Taking the original Onitsuka Tiger sports shoes as a starting point, we made changes to cuts, colours and construction to bring you made-for-living remodels of the MEXICO 66, CALIFORNIA 78 and NIPPON MADE.