Born in Japan, the Onitsuka Tiger brand created the NIPPON MADE series to showcase the marvels of Japanese craftsmanship to the world. You can feel this in the quality materials and in every facet of the craftswork that goes into these shoes, right down to the dyeing and stitching. No two pairs of these shoes, products of Japan's superb craftsmanship, are alike. Timeless beauty crafted by artisans’ hands — Onitsuka Tiger is sharing true Japanese quality with the world.


Produced on the Tottori Prefecture coast in Japan, this premium line shoe then ships to Osaka where the tireless, hand customisation process begins. It’s here that craftsmen’s hands spin the timeless beauty, soon to be appreciated the whole world over. Born in 1949, the history of Onitsuka Tiger is the history of athletic shoes - and the story of Japan’s sporting culture.
Open the very latest chapter, with the Nippon Made.