Onitsuka Tiger × shu uemura

Collaboration between two global Japanese brands
Sneakers inspired by cosmetics

shu uemura TOKYO Onitsuka Tiger

Both Onitsuka Tiger and shu uemura are well known worldwide as Japanese global brands that have continued to evolve with a pioneering spirit that has never changed since the foundation.

Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, heritage with innovation, whereas shu uemura empowers Asian millennials for self-expression.
As a collaboration between these two brands, Onitsuka Tiger and shu uemura will launch a pair of sneakers and 12 cosmetic items in six categories, respectively.

CONCEPT

The collaboration sneaker to be launched by Onitsuka Tiger is based on our new model, "DELEGATION EX™" inspired by the shoes worn by the Japanese team in 1964.

For the material, glossy enamel, which evokes cosmetics, has been combined with contrasting smooth cow leather.  For the color, the vivid Tokyo Red is employed.  For the voluminous midsole, FLYTEFOAM™ Propel technology, a highly responsive foam material, is used to provide a comfortable fit.
At both ends of the spare shoelaces in the same color, the logo of each brand is printed to complete an active and urban sporty look.

shu uemura launches a total of 12 cosmetic items in six categories ( eyeshadow palette, lipstick, eyebrow liner, cleansing oil, foundation brush, eyelash curler ) decorated with Onitsuka Tiger Stripes, and consisting of vivid key colors of Tokyo Red, energy orange, and indigo blue, creating stylish and uplifting energetic moods.  For more details, visit here.

Our gift for you

With your purchase of the Onitsuka Tiger x shu uemura collaboration shoe, you will receive one the Onitsuka Tiger x shu uemura collaboration Rouge Unlimited lipstick.  Please note, the shades of lipstick are pre-selected and cannot be chosen at the time of sale.

shu uemura

founded in 1967, shu uemura is a professional makeup artist brand from Tokyo, Japan.
the founder Mr. Shu Uemura is a pioneer, innovator, visionary, and the first Japanese makeup artist in Hollywood.  Mr. Shu Uemura liberated beauty with his cutting-edge makeup artistry, born from unimaginable creativity.  inheriting his Japanese excellency and his high standard for beauty, shu uemura addresses the aspirations of Asian millennials for self-expression, individuality and freedom, far from social diktats.  shu uemura empowers them through its 3 fundamentals: cutting-edge makeup artistry, Japanese mastership and Asian expertise and inclusivity.
shu uemura distributes to 14 countries and regions worldwide including duty free shops in Asia.