Effective: October 25, 2017
WHAT COOKIES AND SIMILAR TECHNOLOGIES ARE USED ON THE SERVICES?
We and our third-party partners use a variety of cookies and similar technologies on the services, including:
Cookies. Cookies are small files that are stored on your computer by your web browser. A cookie allows the services to recognize whether you have visited before and may store user preferences and other information. Cookies also can record events related to your device’s activity on our services, including the pages viewed, products viewed, purchase history, and date and time of browsing. They also can record information related to your device (e.g., browser type, device type, operating system, version, IP address) and events relating to ad serving activity, such as the number of ads displayed on your device, and ads clicked.
First-party cookies are placed by the site that you visit. They can make your experience on the web more efficient. For example, they help us remember:
Third-party cookies are placed by a company other than the site you are on. For example, we may partner with an advertising network to deliver some of the ads you see. We also may partner with companies in order to provide personalized product recommendations based on trends and on your browsing and purchase history on our mobile app or website. Or we may partner with an analytics company to help understand how users interact with our site. These “third party” companies also may place cookies on your browser to understand your behavior over time. The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this policy.
Pixel tags. A pixel tag or web beacon is a small string of software code that represents a graphic image request on a web page or email. There may or may not be a visible graphic image associated with the pixel tag or web beacon, and often the image is designed to blend into the background of a web page or email. It can be embedded in a web page or in an email to transmit information, which may include personal information. Pixel tags can be used for many purposes, including site traffic reporting, unique visitor counts, advertising auditing and reporting, and to determine whether a user has opened a particular email.
IP address. An IP address (Internet Protocol Address) is an address to a computer, device, or online service. It may look like this: 22.214.171.124. This is how computers are able to identify each other and know where to send information over the Internet. In general, your computer or other device is assigned an IP address from the network you are using, and it is then used to send the website data back to your web browser. A similar process is used when your phone connects to the Internet via Wi-Fi or mobile networks. Your computer or phone’s IP address may change over time or as you change locations.
Mobile identifiers. We and our third-party partners may use mobile identifiers to collect information about your use of the services on mobile devices. For example, most modern mobile devices (iOS 6, Android 2.3, and Windows 10 and above) provide mobile advertising identifiers. These are randomly-generated alphanumeric codes that are associated with your device that often come with options to reset the identifier and opt out of interest-based advertising. These identifiers have different names depending on the operating system. For example, they are called Advertising IDs on Android devices and Identifiers for Advertisers (IDFA) on iOS devices. These technologies and other mobile identifiers may be used to monitor how mobile applications are used on a particular device.
Statistical identifiers. We and our third-party partners may create statistical identifiers using technical information collected using cookies and other tracking mechanisms, such as operating system, user-agent string, IP address, Internet browsing, and similar information. These statistical identifiers are created with an algorithm that uses information about your computer or device. This information makes your computer or device distinct enough for us or our third-party partners to determine with a reasonable probability that they are encountering the same computer or device. This data is used for purposes that include increasing the relevancy of ads displayed on your device.
FUNCTIONAL COOKIES AND SIMILAR TECHNOLOGIES
In order to determine which parts of our services users are most interested in, and to improve the services, we measure and test the services using various analytics tracking mechanisms. This includes software from various third parties, including Google Analytics. These third parties may set and access cookies on your computer or other device and may use similar technologies to collect information about your activity on the services. The information regarding your usage of our websites and mobile applications may be transmitted to such third parties and stored on a server in the US.