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Effective Date: January 1, 2021
This notice reflects our good faith understanding of the law and our data practices as of the date posted (set forth above). Accordingly, we may from time-to-time update information in this and other notices regarding our data practices and your rights, modify our methods for responding to your requests, and/or supplement our response to your requests, as we continue to develop our compliance program to reflect the evolution of the law and our understanding of how it relates to our data practices.
This Notice covers the Collection, use, disclosure, and Sale of California Consumers’ “Personal Information” (“PI”) as defined by the CCPA, except to the extent such PI is exempt from the notice obligations of the CCPA. This Notice also covers rights California Consumers have under the CCPA, as well as other notices to Californians required by other laws. The description of our data practices in this Notice, as required by the CCPA, covers only calendar year 2020 and will be updated annually. Our practices in calendar year 2021 may change. However, if materially different such that we think a Consumer would reasonably expect notice we will provide notice in connection with the applicable collection and use, which may include reference to other applicable privacy policies and notices.
Consistent with the CCPA, job applicants, current and former employees and independent contractors (collectively, “Personnel”), and subjects of certain business-to-business communications acting solely in their capacity as representatives of another business, are not considered “Consumers” for purposes of this Notice or the rights described herein. However, our Personnel may obtain a separate privacy notice that is applicable to them by contacting their local Human Resources department. Publicly available information is also not treated as PI under the CCPA, so this notice is not intended to apply to that data and your Consumer privacy rights do not apply to that data.
Terms defined in the CCPA that are used in this Notice shall have the same meaning as in the CCPA.
You can click on the following blue links to navigate to the different sections in this Notice.
We collect, retain, use and disclose PI about California Consumers including:
This may include but is not limited to: name, postal address, Internet Protocol address, email address, or other similar identifiers.
This may include but is not limited to: name, telephone number, address, or payment information.
This may include, but is not limited to: gender.
Customer Account Details / Commercial Information
This may include, but is not limited to: account profiles, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
This may include but is not limited to: physical patterns, and health or exercise data.
Internet Usage Information
This may include, but is not limited to: website history, browsing time, and information regarding your interaction with an Internet Web site, application, or advertisement.
This may include, but is not limited to: precise physical location.
This may include, but is not limited to: audio recordings of customer care calls, video recordings, and CCTV recordings.
Professional or Employment Information
This may include, but is not limited to: employment-related information.
Inferences from PI Collected
This may include, but is not limited to: creating a profile about a Consumer reflecting the Consumer’s preferences, preferences, behavior, attitudes, and abilities.
As permitted by applicable law, we do not treat deidentified data or aggregate consumer information as PI and we reserve the right to convert, or permit others to convert, your PI into Deidentified or Aggregate Consumer Information. We have no obligation to re-identify such information or keep it longer than we need it to respond to your requests.
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We may collect your PI directly from you; from your devices; from your email accounts, chat logs or social media accounts; or from other individuals, such as friends or family, and we may create PI about you. For more specifics regarding each category of PI, see the PI We Collect chart above.
Generally, we collect, retain, use and disclose your PI to provide you services and as otherwise related to the operation of our business. For more specific detail on our collection of PI, and the purposes therefore, see the PI We Collect chart above. For more detail on our disclosures of PI, see the next section Sharing of PI. As more fully detailed in the chart above, we may collect, use and disclose the PI we collect for one or more of the following business purposes:
Subject to restrictions and obligations of the CCPA, our vendors may also use your PI for some or all of the above listed business purposes, and engage subcontractors to help them perform services for us. In addition, we may collect, use and disclose your PI as required or permitted by applicable law. For more specifics tied to each category of PI, see the chart above.
We may share your PI (as described above in PI We Collect) with our Service Providers and other qualified vendors (including those that facilitate interest-based and other advertising and marketing), including our affiliates, for the same business purposes for which we collect such PI as described above in the PI We Collect chart above, including in the calendar year 2019 as follows:
Notwithstanding anything to the contrary in our other privacy notices, we typically restrict use of your PI that is governed by the CCPA’s Consumer rights provisions and is shared with our vendors for business purposes.
In addition, if you direct us to share PI we may, and that is not a sale. Also, disclosures amongst the entities that constitute Company, as defined above, and their Service Providers are not sales.
We do not sell your PI as such is defined under the CCPA, and until such time as we change this policy by updating this Privacy Notice, we will treat PI collected under this policy as subject to a do not sell request.
The CCPA is a new law and there remain differing interpretations of it and the regulations that implement it. Accordingly, we may from time-to-time update information in our notices regarding our data practices and your rights, modify our methods for you to make and for us to respond to your requests, and/or supplement our response(s) to your requests, as we continue to develop our compliance program to reflect the evolution of the law and our understanding of how it relates to our data practices.
We provide California Consumers the privacy rights described in this section. You have the right to exercise these rights via an authorized agent who meets the agency requirements of the CCPA and related regulations. As permitted by the CCPA, any request you submit to us is subject to an identification process (“Verifiable Consumer Request”). We will not fulfill your CCPA request unless you have provided sufficient information for us to reasonably verify you are the Consumer about whom we collected PI. Please follow the instructions at our Consumer Rights Request page here or call us at (844) 278-2826 (for ASICS, Onitsuka Tiger and OneASICS) or (844) 702-9037 (for Runkeeper, MOBILE FOOT ID and ASICS Studio) and respond to any follow up inquires we may make. You may also obtain information on how to make, and may submit, a request by asking a manager at any of our retail locations.
Some PI we maintain about Consumers is not sufficiently associated with enough PI about the Consumer for us to be able to verify that it is a particular Consumer’s PI when a Consumer request that requires verification pursuant to the CCPA’s verification standards is made (e.g., clickstream data tied only to a pseudonymous browser ID). As required by the CCPA, we do not include that PI in response to those requests. If we cannot comply with a request, we will explain the reasons in our response. You are not required to create an account with us to make a Verifiable Consumer Request, but you may use your OneASICS account to do so. We will use PI provided in a Verifiable Consumer Request only to verify your identity or your authority to make the request and to track and document request responses, unless you also gave it to us for another purpose.
We will make commercially reasonable efforts to identify Consumer PI that we collect, process, store, disclose and otherwise use and to respond to your California Consumer rights requests. In some cases, particularly with voluminous and/or typically irrelevant data, we may suggest that you receive the most recent or a summary of your PI and give you the opportunity to elect whether you want the rest or not. We reserve the right to direct you to where you may access and copy responsive PI yourself. We will typically not charge a fee to fully respond to your requests; provided, however, that we may charge a reasonable fee, or refuse to act upon a request, if your request is excessive, repetitive, unfounded or overly burdensome. If we determine that the request warrants a fee, or that we may refuse it, we will give you notice explaining why we made that decision. You will be provided a cost estimate and the opportunity to accept such fees before we will charge you for responding to your request.
Consistent with the CCPA and our interest in the security of your PI, we will not deliver to you an account password or security questions or answers in response to a CCPA request; however, you may be able to access some of this information yourself through your account if you have an active account with us. Your California Consumer rights are as follows:
You have the right to send us a request, no more than twice in a twelve-month period, for any of the following for the period that is twelve months prior to the request date:
To make a request, click here, or call us at (844) 278-2826 (for ASICS, Onitsuka Tiger and OneASICS) or (844) 702-9037 (for Runkeeper, MOBILE FOOT ID and ASICS Studio). You will be asked to provide your name, email address, country of residence, and request details. For your specific pieces of information, as required by the CCPA, we will apply the heightened verification standards set forth in subsection (ii) below.
Please note that PI is retained by us for various time periods, so we may not be able to fully respond to what might be relevant beyond the 12 months prior to the request.
You have the right to make or obtain a transportable copy, no more than twice in a twelve-month period, of your PI that we have collected and are maintaining for the period that is 12 months prior to the request date. To make a request, click here, or call us at (844) 278-2826 (for ASICS, Onitsuka Tiger and OneASICS) or (844) 702-9037 (for Runkeeper, MOBILE FOOT ID and ASICS Studio). You will be asked to provide your name, email address, country of residence, and request details. A confirmation email will be sent to your email address to verify your identity.
We do not believe that we sell your PI as such is defined under the CCPA, and until such time as we change this policy by updating this Privacy Notice, will treat PI collected under this policy as subject to a do not sell request.
However, while there is not yet a consensus, and although we think otherwise, data practices of third-party cookies and tracking technologies associated with our websites and mobile applications may potentially be determined to constitute a “sale” of your PI as defined by the CCPA. Because we do not think these third-party activities are a sale by us, we do not offer a do not sell option. However, you can exercise control over browser-based cookies by adjusting the settings on your browser, and mobile devices may offer ad and data limitation choices. In addition, third party tools may enable you to search for and opt-out of some of these trackers, such as the Ghostery browser plug-in available at https://www.ghostery.com/. We do not represent that these third-party tools, programs or statements are complete or accurate, clearing cookies or changing settings may affect your choices and you may have to opt-out separately via each browser and other device you use. For more information on cookies and other tracking technologies that may be associated with our web sites and mobile applications, and ways you may exercise preferences regarding them, see our Cookie Policies (ASICS | Onitsuka Tiger | OneASICS | Runkeeper | ASICS Studio | MOBILE FOOT ID).
Some browsers have signals that may be characterized as do not track signals, but we do not understand them to operate in that manner or to indicate a do not sell expression by you, so we currently do not recognize these as do not sell requests. We understand that various parties are developing do not sell signals and we may recognize certain such signals if we conclude such a program is appropriate.
We will not knowingly sell the PI of Consumers under 16.
We may disclose your PI for the following purposes, which are not a sale: (i) if you direct us to share your PI; (ii) to comply with your requests under the CCPA; (iii) disclosures amongst the entities that constitute Company as defined above, to Company’s Service Providers, or as part of a merger or asset sale; and (iv) as otherwise required or permitted by applicable law.
Except to the extent we have a basis for retention under the CCPA, you may request that we delete your PI that we have collected directly from you and are maintaining. Our retention rights include, without limitation, to complete transactions and provide services you have requested or that are reasonably anticipated, for security purposes, for legitimate internal business purposes, including maintaining business records, to comply with law, to exercise or defend legal claims, and to cooperate with law enforcement. Note also that we are not required to delete your PI that we did not collect directly from you. To make a request, click here, or call us at (844) 278-2826 (for ASICS, Onitsuka Tiger and OneASICS) or (844) 702-9037 (for Runkeeper, MOBILE FOOT ID and ASICS Studio). You will be asked to provide your name, email address, country of residence, and request details. A confirmation will be sent to your email address to verify your identity and to confirm that you want to delete your information.
However, you may alternatively exercise more limited control of your PI by instead exercising one of the following more limited opt-out: such as opting out of marketing communications or deleting one of your ASICS accounts by visiting our Privacy Hub or by visiting and editing your account settings.
We do not currently offer any incentive programs requiring you to waive any of your CCPA rights. If we implement any programs that require you to limit your CCPA rights in connection with charging a different price or rate, or offering a different level or quality of good or service, we may do so, on an opt-in basis, to the extent that program benefits are reasonably related to the value of the applicable data. Otherwise, we will not discriminate based on the exercise of CCPA rights in offering prices or services. In addition, we may offer you financial incentives for the collection, sale and retention and use of your PI as permitted by the CCPA that can, without limitation, result in reasonably different prices, rates, or quality levels. The material aspects of any financial incentive will be explained and described in its program terms. Please note that participating in incentive programs is entirely optional, you will have to affirmatively opt-in to the program and you can opt-out of each program (i.e., terminate participation and forgo the ongoing incentives) prospectively by following the instructions in the applicable program description and terms. We may add or change incentive programs and/or their terms by posting notice on the program descriptions so check them regularly.
You may designate an agent to exercise your CCPA rights on your behalf. To exercise your rights via an agent, your agent must (1) show proof of registration with the California Attorney General’s Office as your power of attorney; or (2) submit a written authorization of his or her authority to act on your behalf. Once such authorization is submitted, you will receive an email at your email address asking you to verify the agent’s authority to submit a Consumer Rights Request on your behalf. Once your agent’s authorization is verified (s)he may exercise rights on your behalf.
Notwithstanding anything to the contrary, we may collect, use and disclose your PI as required or permitted by applicable law and this may override your CCPA rights. In addition, we need not honor any of your requests to the extent that doing so would infringe upon our or any other person or party’s rights or conflict with applicable law.
In addition to CCPA rights, certain Californians are entitled to certain other notices, including:
Separate from your CCPA “Do Not Sell” rights, California’s “Shine the Light” law permits California residents to request certain information regarding our disclosure of PI to third parties for their own direct marketing purposes.
We do not share personal information as defined by California Civil Code § 1798.83 (“Shine the Light law”) with third parties for their direct marketing purposes without either obtaining your consent or giving you the ability to opt-out. To opt-out of future sharing with third parties for their direct marketing purposes, click here. If you are a California resident, you may request information about our compliance with the Shine the Light law by contacting us here or by sending a letter, to the following address, as applicable:
For ASICS, Onitsuka Tiger, and OneASICS:
ASICS America Corporation
80 Technology Drive,
Irvine, CA 92618
Attention: General Counsel
For ASICS Studio, Runkeeper and MOBILE FOOT ID:
ASICS Digital, Inc.
1 Winthrop Sq., Fl. 5
Boston, MA 02110
Attention: Corporate Counsel
Any such request must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address or mail address.
As these rights and your CCPA rights are not the same and exist under different laws, you must exercise your rights under each law separately.
For more information on our online practices and your California rights specific to our online services see our online Privacy Policies (ASICS | Onitsuka Tiger | OneASICS | Runkeeper | ASICS Studio | MOBILE FOOT ID). Without limitation, Californians that visit our online services and seek or acquire goods, services, money or credit for personal, family or household purposes are entitled to the following notices of their rights:
When you visit our online services, we and third parties may use tracking technologies to collect usage information based on your device for a variety of purposes, including serving you advertising, based on your having visited our services or your activities across time and third-party locations. Some browsers may enable you to turn on or off a so-called “Do Not Track” signal. Because there is no industry consensus on what these signals should mean and how they should operate, we do not look for or respond to “Do Not Track” signals. For more information on tracking and targeting and your choices regarding these practices, see our online Privacy Policies (ASICS | Onitsuka Tiger | OneASICS | Runkeeper | ASICS Studio | MOBILE FOOT ID).
Any California residents under the age of eighteen (18) who have registered to use our online services, and who posted content or information on the service, can request removal by contacting us here, detailing where the content or information is posted and attesting that you posted it. We will then make reasonably good faith efforts to remove the post from prospective public view or anonymize it, so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and others that we do not control.
In accordance with California Business and Professions Code § 17538 et al., the legal names under which we conduct business online are ASICS America Corporation and ASICS Digital, Inc., and our business addresses are:
ASICS America Corporation
80 Technology Drive,
Irvine, CA 92618
ASICS Digital, Inc.
1 Winthrop Sq., Fl. 5
Boston, MA 02110
Within five (5) days of our receipt of your request, California residents may receive verification of this information by email by contacting us here. Residents of California are also entitled to the following specific Consumer rights information: you may contact the Complaint Assistance Unit of the Division of Consumer Services of the Department of Consumer Affairs by mail at: 1625 North Market Blvd., Suite N 112, Sacramento, California, 95834, or by telephone at (916) 445-1254. Hearing-impaired users can reach the Complaint Assistance Unit at TDD (800) 326-2297 or TDD (916) 322-1700. Their website is located at: http://www.dca.ca.gov.
The California Transparency in Supply Chains Act of 2010 (SB657) requires retail sellers and manufacturers doing business in California to disclose their efforts to eradicate slavery and human trafficking in their direct supply chain.
We use the below accepted definitions of Slavery and Human Trafficking to formulate this disclosure:
Slavery is “the most extreme version of forced labor where a person is under the absolute control of another person who exercises powers of ownership. The arrangement is permanent in nature and, in some cases, based on descent. The enslaved person is treated as a commodity and property and is restricted in terms of freedom of movement”, as defined by several in the NGO community.
Human Trafficking is “any recruitment, harboring, transportation, provision, or obtaining of a person for labor services, through the use of force, fraud, or coercion for the purpose of subjection to involuntary servitude, peonage, debt bondage, or slavery”, as defined in the Victims of Trafficking and Violence Protections Act (VTVPA) of 2000. Human trafficking is also known as the modern-day slave trade.
We condemn the use of force or involuntary labor and deploy international monitors as well as certified third-party auditors to verify its supply chain compliance to this zero-tolerance point.
Many years ago, we realized that workers’ conditions everywhere were a vital component of a sound supply chain and have dedicated a team of Corporate Social Responsibility (CSR) specialists to monitor vendor compliance and performance in agreement with our vendor Policy of Engagement and Code of Conduct. Manufacturing partners sign a vendor agreement which includes agreement to comply with our Policy of Engagement. Not meeting these terms can result in the termination of the business relationship. This policy is based on ASICS Philosophy, ASICS Vision and ASICS Code of Conduct as well as the World Federation of Sporting Goods Industry (WFSGI) model Code of Conduct.
Our vendor agreement requires all suppliers to operate in full compliance with all national and local laws, rules and regulations applicable to their business operations and in cases where no local laws exist, and we expect international standards to be followed.
Our global supply chain partners are evaluated on their compliance with the Policy of Engagement based on a combination of announced and unannounced audits conducted by third-party accredited monitors as well as internal compliance specialists.
Over and above our vendor requirements and expectations, “ASICS Code of Conduct” sets out the basic standards by which all members of ASICS Group must comply during their daily activities and with each business decision. All directors, officers and employees in ASICS Group are required to review, understand and comply with this Code.
We provide training to ensure the necessary participants in supply chain management are knowledgeable and aware of the issues and concerns surrounding the supply chain, including human trafficking and slavery with a particular focus on mitigating risks. We work with third-party trainers and invite factory management to participate in CSR seminars, trainings and or conferences in the bigger manufacturing centers around the world.
For more information on your California privacy rights contact us at (844) 278-2826 (for ASICS, Onitsuka Tiger and OneASICS) or (844) 702-9037 (for Runkeeper, MOBILE FOOT ID and ASICS Studio). You may also use our California Consumer Rights Portal found here. Or, write to us at: