Onitsuka Tiger unveiled its Autumn-Winter 2026 Collection at Milan Fashion Week.
 The theme of this collection is The Aesthetics of Ma. "Ma" is a Japanese cultural concept that describes a meaningful space between two elements, whether in space or in time. It is not absence, but a structuring pause, an active tension. It expresses a way of dressing intended beyond special occasions or everyday routines. It also embodies a fashion aesthetic that aligns neither with exception nor with habit, but exists between the two—shaped by the character and attitude of those who choose and wear the clothes, rather than by occasions.