The History
of
Onitsuka Tiger

Onitsuka Tiger Brand Revival

Second Stage 2019〜2024

Onitsuka Tiger brand revival

As the high-tech sneaker boom of the 1990s subsided, fashion-forward youth started looking towards vintage, nostalgic sneakers. Recognizing this sea change and encouraged by fans’ calls for a revival, Onitsuka Tiger made its comeback.
This time, it emerged not only as a shoe manufacturer but as a fashion brand offering apparel, accessories, and more. In 2002, the brand introduced its iconic shoe, the MEXICO 66.
The retro-style sneakers were showcased at Pit ti Immagine Uomo, Italy’s top men’s fashion trade show, causing a sensation in Europe and creating a boom that made its way back to Japan.

2019

Commemorative shoes are released to celebrate the brand’s 70th anniversary.
70th anniversary of the brand. OK BASKETBALL MT released, based on the company’s founding pair of mid-top basketball shoes

A line of leather formal wear is introduced.
THE ONITSUKA released, a made-in-Japan leather formal wear line

Collab shoes made with Italian fashion brand Givenchy are released.
Limited-edition shoes produced in collaboration with Givenchy debuted at the Givenchy 2020 SS fashion show at Pitti Immagine Uomo

Launch of the “Onitsuka Tiger 70th ANNIVERSARY x 7 DESIGNERS” project to celebrate the brand’s 70th anniversary.
Collaborations with seven popular designers presented, both from Japan and overseas

A new flagship store, Onitsuka Tiger Shanghai Central Plaza, opens in China.


A new flagship store, Onitsuka Tiger Ngee Ann City, opens in Singapore.


2020 Spring Summer
2019 Tokyo

2019 Spring Summer
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2020

Collab shoes made with Italian fashion brand Valentino are released.
Limited-edition shoes produced in collaboration with Valentino presented as part of Valentino’s Paris Men’s Collection AW

A new flagship store, ONITSUKA TIGER MILAN, opens in Italy.

A new flagship store, Onitsuka Tiger SIAM SQUARE ONE, opens in Thailand.

2020 Autumn Winter
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2021

The world’s largest Onitsuka Tiger flagship store is opened in London.
The world’s largest Onitsuka Tiger flagship store,ONITSUKA TIGER Regent Street, London Flagship, opened

2021 Autumn Winter
2021 Milan (Milan Fashion Week)
In participation at Milan Fashion Week for the first time, presenting 2021 AW collection in film format

2022 Spring Summer
2021 Milan (Milan Fashion Week)

2022 Spring Summer
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2022 Autumn Winter
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2022

Onitsuka holds its first physical runway show.
2022 AW collection presented and first physical runway show hosted at Milan Fashion Week

A new line of shoes made from cactus-derived fabrics is introduced.
MEXICO 66 CACTFUL released, the first shoes to be made from cactus-derived fabrics

2023 Spring Summer
2022 Milan (Milan Fashion Week)

2022 Spring Summer
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2022 Autumn Winter
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2023

An elegant women’s collection is launched.
Launch of OTIGER, a women’s collection offering a new style of effortless, feminine chic

A concept store for the YELLOW COLLECTION is opened in Ginza.


A red concept store is opened in Ginza.
Onitsuka Tiger GINZA RED CONCEPT STORE opened to celebrate the brand’s 75th anniversary

A global collection made in collaboration with Astro Boy is launched.
Global collaboration with Astro Boy announced as part of the brand’s 75th anniversary project

2023 Autumn Winter
2023 Milan (Milan Fashion Week)

2024 Spring Summer
2023 Milan (Milan Fashion Week)

2023 Spring Summer
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2023 Autumn Winter
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2024

2024 Autumn Winter
2024 Milan (Milan Fashion Week)

2024 Spring Summer
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