『 Hôtel Onitsuka Tiger 』
in Champs-Élysées PARIS

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Onitsuka Tiger Hosts Immersive Events in Champs-Élysées Paris and Tokyo to Celebrate its 75th Brand Anniversary “Hôtel Onitsuka Tiger” in Champs-Élysées PARIS 2024 Champs-Élysées flagship store is set to open in 2025

Onitsuka Tiger, founded by Kihachiro Onitsuka in 1949, celebrates its 75th Anniversary in 2024. Perpetuating the founder's passion to create a business that could give people dreams and hopes and lead them to their future, Onitsuka Tiger hosts event on the Champs-Élysées in Paris. Come and immerse yourself in the Onitsuka Tiger universe, rich with the strides it took in the past and with hopes for the future.Onitsuka Tiger, fondée par Kihachiro

The "Hôtel Onitsuka Tiger" will be situated facing the Champs-Élysées, where our flagship store is scheduled to open in July 2025 (tentative). Dating back to the 18th century, this building stands as one of this prestigious avenue’s most significant historic structures, though it is normally off-limits to the public. Within this exclusive setting, following the HÔTEL concept, we will provide a spectrum of experimental entertainment, spanning from culinary experiences, fashion, and accommodation to travel, music, and artistic engagements. All will be delivered with a witty touch that embodies the essence of Onitsuka Tiger.

Throughout this duration, visitors can also savor the unique Japanese culinary culture at the ‘YELLOW TIGER CAFÉ’, nestled within the premises of the HÔTEL. Moreover, there will be an exhibition of archival shoes filled with the evolution and challenges of the 75th Anniversary, a special photo exhibition tracing the trajectory of the brand, and an installation inspired by the thoughts of the founder, Kihachiro Onitsuka, on the birth of the brand. In addition to the exterior of the HÔTEL building, every detail of the interior will be decorated in the brand's iconic Tiger Yellow.
Through "Hôtel Onitsuka Tiger", we aspire to establish a hub where cultural luminaries from various fields can convene and share ideas with unrestricted creative freedom.

Event Info

Advance booking required

Onitsuka Tiger
75th Anniversary
『Hôtel Onitsuka Tiger』
in Champs Élysées PARIS

Period
2024.7.22.Mon ~
8.17.Sat
※8.3.Sat Close
Opening hours
11:00 ~ 16:00
Admission
Free of charge, advance booking required (on a first-come-first-served basis)
Advance booking: Please make advance reservations via the website below to secure your spot at the event venue.
Venue
25 avenue des
Champs Élysées
75008 Paris, France

Reservation

Please make advance reservations via the website below to secure your spot at the event venue and for admission.

Click here for availability

Access

25 avenue des Champs
Élysées 75008 Paris

Hôtel Residents (PARTNERS)

As the 'Hôtel Onitsuka Tiger Residents (Partners)', a lineup of exceptional talents, including Grammy Award-winning international pianist Yuja Wang, Yoji Tokuyoshi (a Michelin star chef based in Milan), Maïa Barouh (Tokyo-born, Paris-raised Japanese-French singer-songwriter, flutist, and multi-musician), and emerging young artist Yutaro Inagaki, will present their cultural artworks and performances during this event.

YUJA WANG

An acclaimed pianist and recipient of a 2024 Grammy Award. Yuja is celebrated for her charismatic artistry, emotional honesty and captivating stage presence, and performs with the world’s most venerated conductors, musicians and ensembles. In celebration of Onitsuka Tiger's 75th Anniversary, she will perform music inspired by both the brand's rich history and its promising future

Yoji Tokuyoshi

Born in Tottori, Japan in 1977, Yoji left for Italy at the age of 27. After 10 years in Modena at the Osteria Francescana, where he became Massimo Bottura's sous chef, he opened Tokuyoshi, his first restaurant in Milan, which was immediately awarded a Michelin star. In 2020, the pandemic gave Tokuyoshi the opportunity to rethink his vision and he created Bentoteca, one of the most renowned Japanese restaurants in the world. In 2024, Bentoteca was included in the 50 Best Discovery list.
In collaboration with his business partner Alice Yamada, He will oversee all aspects of the YELLOW TIGER CAFÉ at "Hôtel Onitsuka Tiger".

Maïa Barouh

A Japanese-French singer-songwriter, flutist, and multi-musician born in Tokyo and raised in Paris.
Spanning from Japanese folk melodies to French rap, flute improvisations to electro, and groove to pop, her music is daringly distinct, blending genres that transcend conventional imagination. At "Hôtel Onitsuka Tiger", she will curate a diverse array of local artists in her role as a music navigator.

Yutaro Inagaki

Born in 1998, he is a budding artist currently living in London. His distinctive style, fusing Japanese culture with his personal touch and influenced by Western art, is fervently supported by a dedicated fan base well-versed in the art. To complete the pieces to be displayed at the Onitsuka Tiger Champs-Élysées flagship store, scheduled to be unveiled in 2025, he will establish a studio at "Hôtel Onitsuka Tiger" and showcase a live performance at the event.

【CONCEPT MOVIE】

Immerse yourself in Onitsuka Tiger's journey, showcased at the significant milestone of its 75th Anniversary, and discover its pursuit of the future in Paris.