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Global Brand Ambassador Willow
Smith

Onitsuka Tiger's theory, which continues to transmit traditional and innovative messages globally, and Willow's identity, which is both unique and intelligent, resonate with each other, resulting in special campaign images that allow the viewers to feel a completely new Onitsuka Tiger-ism.

In the Spring & Summer 2021 Collection, under the concept of "The Onitsuka Tiger Attitude", not only the details of the products and the brand logo, but also each collection piece expresses the brand's attitude. The collection consists of four themes: "THE SAILING KITE", "THE CLEAN LINES", "THE VINTAGE IS NOW” and "THE WORKING PROGRESS".

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