Celebrating its 70th anniversary this year since its launch in 1949, Onitsuka Tiger continues to appeal to fashionistas around the world with a contemporary collection that combines fashion and sports, and heritage and innovation. On July 3, 2019, Onitsuka Tiger celebrated its 70th anniversary and announced a special collaboration with seven designers, popular in Japan and abroad. The third stage, to be launched on August 26, will be a collaboration with Masanori Morikawa, the designer of the brand CHRISTIAN DADA, beloved of many fans worldwide, based on the concept of “Products out of a touch of adolescence”.
Masanori Morikawa designed the shoes based on “REBILAC RUNNER”, Onitsuka Tiger’s legacy running shoe, in CHRISTIAN DADA’s signature color black. The combination of a mesh with leather engenders a feeling of stately presence. On the top line, the arrangement of the shoelaces conjures up the image of a crawling serpent and features the kind of design detail that is reminiscent of DADAISM (the denial of existing systems).
The jacket retains the Onitsuka Tiger urban sporty vibe and uses soft materials to create CHRISTIAN DADA’s iconic loose silhouette. And, both sides are ventilated to combine functionality with design. The breast and inner back pocket of the pants are adorned with a rubber patch that carries a statement that is also the philosophy of DADAISM, for extra impact. The jacket and pants are available in three colors, the CHRISTIAN DADA’s signature color black, dark tone green and burgundy.