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Global Brand Ambassador
Willow Smith

Willow Smith forges a unique genre within the world of Onitsuka Tiger, while perfectly complimenting the brand's contemporary aesthetic. In this special partnership, she pays homage to our heritage and innovative spirit, while infusing her own uncommon style. In our new campaign, Willow wears pieces from Autumn-Winter 2020. This collection exemplifies the fusion of pop art, fashion and sportswear through the use of colorful patchwork, mixed media and unexpected combinations.

Willow Smith

I immediately connected with Onitsuka Tiger’s vision for their new campaign. I loved that we were able to align both of our energies and create something that promotes a positive existence in this world. I’m excited for the future of the brand.

Preview the collection