Onitsuka Tiger presented its Spring/Summer 2027 collection during Milan Fashion Week. From the runway show to the after-party that followed, the event unfolded under the concept of “ENERGY STATION,” bringing guests together to connect and discover a new expression of the brand.

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“ENERGY STATION” was conceived as a place where people gather and recharge before setting off for their next destination. By creating a space where diverse cultures and lifestyles intersect, the concept captures the new encounters and discoveries that emerge from these connections.

At its heart is Onitsuka Tiger’s commitment to carrying its heritage forward while bringing a fresh sensibility to the next era. This idea shaped the entire venue, inviting guests to move through the space and immerse themselves in the world envisioned by the brand.

The runway featured styles that fused tailoring with sportswear. Looks balancing elegance and an active sensibility expressed the world of the collection.

The show also marked the debut of the new Onitsuka Tiger Stripe, a symbol of the brand’s identity. Footwear included new interpretations of the MEXICO X66, as well as designs that reinterpreted the brand’s heritage through a contemporary lens. Collaborative pieces with Honda and the concept model were also unveiled, becoming one of the highlights of the show.

Following the show, an after-party carried the same concept forward. Through music and food, guests connected and experienced the world presented on the runway in a more open and dynamic setting.

The after-party also marked the unveiling of the Onitsuka Tiger Honda Mid Sports Concept. Based on Honda’s newly developed mid-sized SuperSport model, the concept motorcycle incorporates the new Onitsuka Tiger Stripe, first revealed at the show, into its design.

Across the venue, music, food, conversation, and the movement of people converged, creating another way to experience the energy introduced through the show. Through the after-party, guests encountered the brand’s world in direct connection with the collection.

Presented consistently from the runway through to the after-party, “ENERGY STATION” went beyond the presentation of a collection to express the brand’s perspective throughout the entire space. It was an evening that captured where Onitsuka Tiger stands today—carrying its heritage forward while continually renewing it through a fresh sensibility.