This year, Onitsuka Tiger celebrates its 75th anniversary by looking back on the path it has taken since its founding in 1949. At the same time, it looks forward through a special collaboration with Paris Maison PATOU which also celebrates its 110th anniversary. This collection blends allure of these two long-established brands through a technique that is a little more modern-esque!

Special website: www.onitsukatiger.com/jp/en-gl/p/patouxonitsukatiger

To celebrate this collaboration, special events will be held at twelve direct outlet stores worldwide including at London’s flagship store Onitsuka Tiger Regent Street and Omotesando store!

London’s flagship store Onitsuka Tiger Regent Street will host a special installation until December 22, “Sleepover at L’appartement PATOU Tiger”, wherein guests can immerse themselves in a worldview inspired by this collection.

This is an imaginary room wherein teenagers from Paris and Tokyo share the basement of a tiny apartment. Guests are won over by the setting in which female expats share in their cultural heritages!

Please drop by to see this whimsy replete with the cultures of France and Japan where these brands have their roots!