Japanese fashion brand Onitsuka Tiger has unveiled DENIVITAcampaign visuals, showcasing denim inspired items.

DENIVITA combines the words “DENIM” and “VITA,” the Italian word for “life.” The name reflects Onitsuka Tiger’s aspiration for people to live vibrant and energetic lives alongside its denim creations.

For the latest DENIVITA campaign, brand ambassador MOMO of TWICE showcases a selection of vintage-inspired new pieces, including Japanese-made black denim, hand-printed T-shirts crafted individually by artisans, and a drawstring set-up in a lilac overdye finish characterized by its soft texture. Through her effortlessly cool presence, MOMO brings the collection’s distinctive aesthetic to life.

The campaign visuals and film are available across Onitsuka Tiger’s official social media channels. The featured items can be explored on the special feature page.

Official Instagram：https://www.instagram.com/onitsukatigerofficial/

Official TikTok：https://www.tiktok.com/@onitsukatigerofficial

DENIVITA x MOMO Special Page：https://www.onitsukatiger.com/jp/en-gl/brand/yellow-collection/denivita/26aw/campaign