Japanese fashion brand Onitsuka Tiger continues to present the DENIVITA collection that combines fashion with sports, and heritage with innovation.

　DENIVITA combines “DENIM” with Italian word for life, “VITA”. It reflects the brand’s desire for people to live a brightly colored and vibrant life with the denim. Onitsuka Tiger presents DENIVITA collection visuals featuring the brand ambassador MOMO from global group TWICE. The high-quality Japanese denim and tracksuits worn by MOMO featuring iconic colors and designs that transform everyday moments into something extraordinary.

The campaign visuals are available on the Onitsuka Tiger Official SNS, with behind–the-scenes videos on Instagram, and exclusive videos on TikTok.

Official Instagram：https://www.instagram.com/onitsukatigerofficial/

Official TikTok：https://www.tiktok.com/@onitsukatigerofficial

DENIVITA special page：https://www.onitsukatiger.com/jp/ja-jp/brand/yellow-collection/denivita/26ss/campaign