Japanese fashion brand Onitsuka Tiger continues to present the yellow collection that combines fashion with sports, and heritage with innovation.

Onitsuka Tiger presents 2024 Autum/Winter yellow collection visuals featuring the brand ambassador MOMO from TWICE. The theme of the collection is “Urban Winter”. While focusing on details such as wet coating, rib tailoring and unique silhouettes, the comfort essential for city life, such as lightness and mobility, is also pursued.

In the visuals, the contrast of MOMO’s strength and elegance are expressed through unique styling, using layering of different materials and unexpected color combinations. MOMO’s cool expressions shown in the contemporary mood of the visuals show a different side of her, revealing the potential of　Onitsuka Tiger’s collection for diverse self-expression.

The campaign visuals are available on the Onitsuka Tiger Official SNS, with behind–the-scenes videos on Instagram, and exclusive videos on TikTok.

MOMO’s Comments :
This collection has a chic tone different from previous Onitsuka Tiger collections and I like it very much. The apparels fit well and silhouette is amazing, especially the coat I’m wearing in the visual is my favorite and would love to wear daily. I am looking forward to having this season’s brand campaign visuals!