Since the launch of the new denim-inspired “DENIVITA” series in January 2025,Onitsuka Tiger has held events around the world to celebrate its release. On February 26 in Milan, the after-party for the Onitsuka Tiger Autumn/Winter 2025 Collection Show featured global celebrities, including MOMO from TWICE, Thai actor Gulf Kanawut, Korean actor Wi Hajun, Chinese actor Ziyi Wang, and Indonesian actress Cinta Laura. They showcased their unique styles with the DENIVITA series,contributing to a memorable celebration.

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  Gulf Kanawut

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  MOMO from TWICE

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  Wi Hajun

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  Cinta Laura

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  Ziyi Wang

This series, named “DENIVITA,” combines “DENIM” with the Italian word for life,”vita.” It reflects the brand’s desire for people to live a brightly colored and vibrant life with Onitsuka Tiger’s denim. Focusing on high-quality, Japanese-made denim, this unique series features iconic colors and designs that turn everyday moments into something special. Now available at selected Onitsuka Tiger stores and online worldwide.

DENIVITA Special Page：https://www.onitsukatiger.com/jp/en-gl/brand/onitsukatiger-mode/campaign/25ss/denim