Luke Hemmings from 5 Seconds of Summer celebrates launch of Onitsuka Tiger’s DENIVITA

On July 31st, Onitsuka Tiger held a special music event to celebrate the release of the latest items from “DENIVITA™”, a series inspired by Japanese-made denim and combining craftsmanship with a modern sensibility.
In addition to showcasing the new items, the event featured a performance by Luke Hemmings, solo artist and the lead vocalist of 5 Seconds of Summer. He delivered a live performance with a specially curated setlist for this event.

Additionally at the venue, there were go-karts wrapped in “DENIVITA” graphics on the circuit.
Attendees enjoyed an exhilarating time filled with excitement, as they experienced the intersection of music and fashion in a playful and vibrant atmosphere, adding color to their summer night.


DENIVITA
Launched in 2025, this series combines “DENIM” with the Italian word for life, “vita.” It reflects the brand’s desire for people to live a brightly colored and vibrant life with Onitsuka Tiger’s denim.
Focusing on high-quality, Japanese-made denim, this unique series features iconic colors and designs that turn everyday moments into something special.
#ONITSUKATIGER #DENIVITA
https://www.onitsukatiger.com/jp/en-gl/brand/yellow-tiger/denivita/25aw/campaign

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