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Onitsuka Tiger x Taisei Kido Interview LOOK.2！

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Onitsuka Tiger x Hayato Isomura Interview LOOK.2！

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Onitsuka Tiger Opens Anew at Isetan Shinjuku!

On August 5 (Wednesday), Onitsuka Tiger reopened after moving from the Isetan Shinjuku 2F Women’s Shoes zone to its own independent zone! The shop concept is to mix four elements—vintage, futuristic, East, and West—to transmit Onitsuka Tiger’s unique image. Visitors will experience a space that is also unique to the Isetan Shinjuku Main Store, produced with colorful tiger-striped rugs and a shoe chandelier. There is an ample selection of unisex items including footwear, apparels, and accessories, and advance sale items for the opening of Onitsuka Tiger Isetan Shinjuku. We hope to see you soon! ＜SHOP LOCATION＞ Onitsuka Tiger ISETAN SHINJUKU　– 2020.8.5 OPEN – Address：ISETAN SHINJUKU Main building 2F, 3-14-1, Shinjuku,… Continue reading Onitsuka Tiger Opens Anew at Isetan Shinjuku!

Onitsuka Tiger x Kenshi Okada Interview LOOK.1！

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Sneakers Produced in Collaboration by Onitsuka Tiger x VALENTINO GARAVANI Go on Sale

On July 17 (Friday), Onitsuka Tiger released limited edition sneakers that were produced in collaboration with Valentino Garavani. These sneakers were announced in Valentino’s 2020 Fall/Winter Men’s Collection. Apart from the color variations announced in Paris on January 15 (Wednesday), limited edition colors only sold in Japan were also released. These sneakers were designed by VALENTINO creative director Pierpaolo Piccioli who reinterpreted the Onitsuka Tiger iconic model “MEXICO 66 SD.” The VALENTINO “V” logo boldly designed on top of the Onitsuka Tiger stripes on the upper have been printed by hand. Both brand logos have been designed into a special label for the shoe tongue, and on the insole. The… Continue reading Sneakers Produced in Collaboration by Onitsuka Tiger x VALENTINO GARAVANI Go on Sale

【Autumn & Winter 2020 Collection】Combining modern and technical elements with an Onitsuka Tiger taste

Japanese fashion brand, Onitsuka Tiger, offers a contemporary collection which blends fashion with sports and heritage with innovation. It has now released its 2020 Fall/Winter Collection. The Fall/Winter Collection includes a remake of a military jacket combining quilting and nylon fabrics, and a down jacket comprised of technical elements piecing together different textures of nylon and a pop neon color to draw your attention. This is a line which blends modern and technical elements while retaining an Onitsuka Tiger taste. Various materials have been employed such as velour-like glossy nylon for a sporty, yet elegant quality. Our latest models of footwear blend past Onitsuka Tiger archive elements with contemporary design.… Continue reading 【Autumn & Winter 2020 Collection】Combining modern and technical elements with an Onitsuka Tiger taste

Onitsuka Tiger releases campaign visuals of brand ambassador Willow Smith

In June 2020, Japanese fashion brand Onitsuka Tiger announced a brand campaign with globally-renowned artist Willow Smith as brand ambassador. Willow wears Onitsuka Tiger’s 2020 Fall/Winter Collection for the campaign visuals. Onitsuka Tiger’s contemporary designs combining heritage and innovation meet Willow’s own aesthetic sense, creating an original world for the Onitsuka Tiger brand. Some of the 2020 Fall/Winter Collection worn by Willow combines colorful patchwork and various materials for a fusion of pop art, fashion, and sportswear. Andrea Pompilio, an Onitsuka Tiger creative director for this campaign remarked, “in the age in which we live, we must be aware of what is going on in the world such as environmental… Continue reading Onitsuka Tiger releases campaign visuals of brand ambassador Willow Smith

Onitsuka Tiger × Haruka Imou Interview look.1！

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【2020 Spring Summer Global Collection】A total of 42 looks showcased on a dreamy runway！

“Onitsuka Tiger Spring & Summer 2020 Runway Show”, illuminated with fantastic blue lights, was held on October 23 at Shin-toyosu Brillia Running Stadium. This latest collection was inspired by uniforms of various sports, paying homage to Kihachiro Onitsuka, Founder of Onitsuka Tiger marking its 70th anniversary this year. A total of 42 fresh and sporty looks consist of five important elements: New Generation; Modern Uniforms; New Casuals; Devotion to Sports Chic; and Free Spirit, under the themes of “masculine women”, “genderless” and “global diversity”. Shin-toyosu Brillia Running Stadium, a winner of the Architectural Institute of Japan Prize 2019, is a high-profile stadium and laboratory providing a dynamic combination of sports,… Continue reading 【2020 Spring Summer Global Collection】A total of 42 looks showcased on a dreamy runway！

Three new special models using a traditional symbolic purple color

Japan has traditional celebrations for people who reach the age of 60. At the age of 70, the celebration is called Koki (古稀). Commemorating the70th anniversary of Onitsuka Tiger this year, three models of Koki’s symbolic color, the MEXICO 66, OK BASKETBALL MT, and TIGER CORSAIR have been released. In addition to the purple coloring, a process called micro-knifing, which digs ridges and patterns to create a unique texture on different parts, is used to bring another dimension to the shoe. MEXICO 66 is a special training shoe, combining the features of the 1962’s training shoes with the Onitsuka Tiger stripes which made their first appearance on the training shoe… Continue reading Three new special models using a traditional symbolic purple color

Onitsuka Tiger × Yuki Kashiwagi Interview LOOK.2！

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【LAWNSHIP 2.0】This new item with casual denim shows off some skin!

LAWNSHIP 2.0 brings you a new item with premium denim material and a minimal design! LAWNSHIP 2.0 is a modern update of the original LAWNSHIP from 1974, a tennis shoe. It features a minimal design with polished uppers and a thick sole. The denim material gives it a slightly more casual flavor, but combined with the fashionista concept of the LAWNSHIP 2.0, the overall look is refined. It comes in Blue and Black, which are easy to incorporate into different outfits, so you’ll be able to wear them all the time. Soft pink backstays provide a sophisticated appeal. This is the season to show off your feet. If you’re looking… Continue reading 【LAWNSHIP 2.0】This new item with casual denim shows off some skin!