Onitsuka Tiger presents 2025 Spring/Summer Yellow collection visuals featuring the brand ambassador MOMO from global group TWICE. The theme of the collection is “Urban Beats”. Inspired by youth wandering in a journey of exploration moving to the pulse of global urban beats, it depicts a raw and honest portrayal of growth in which vulnerability and…

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Onitsuka Tiger has introduced a new Category, the ‘ULTI RS™ Series’ which combines high fashion and sports. Developed with the brand’s 100th anniversary in mind, this series aims to redefine style and performance, offering a dynamic evolution suited to modern lifestyles.The ULTI RS™ Series will feature three models inspired by trail running, running, and basketball:…

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Onitsuka Tiger unveils its first flagship store in Spain on Monday, March 3, 2025.The design of this two-story store was directed by STUDIODINICATALDI, an architectural firm led by Filippo Dini and Gianluca Cataldi. The concept seamlessly merges Tokyo’s cutting-edge aesthetics with the timeless architectural elegance of the historical building that houses the store, located on…

Since the launch of the new denim-inspired "DENIVITA" series in January 2025,Onitsuka Tiger has held events around the world to celebrate its release. On February 26 in Milan, the after-party for the Onitsuka Tiger Autumn/Winter 2025 Collection Show featured global celebrities, including MOMO from TWICE, Thai actor Gulf Kanawut, Korean actor Wi Hajun, Chinese actor…

Onitsuka Tiger unveiled its 2025 Autumn/Winter Yellow Collection at Milan Fashion Week.The theme of the collection is “Urban Duality”, inspired by the city of Tokyo where tradition and modernity collide. The bustling energy of Shibuya, Shinjuku and Harajuku contrasts sharply with the almost rural serenity of its surrounding areas, which seem hundreds of kilometers apart…

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To celebrate the launch of the new denim inspired ‘DENIVITA’ series, Onitsuka Tiger held events across seven regions, including Japan, South Korea, Singapore, Malaysia, Thailand, Taiwan, and Australia. The celebration events captured the vibrant spirit of the 1980s rock scene, creating special moments with Onitsuka Tiger denim.The events will also take place after February in…

Onitsuka Tiger has unveiled a new series, “DENIVITA,” inspired by denim.Special website：https://www.onitsukatiger.com/jp/en-gl/brand/onitsukatiger-mode/campaign/25ss/denimThis series, named "DENIVITA," combines "DENIM" with the Italian word for life, "vita." It reflects the brand's desire for people to live a brightly colored and vibrant life with Onitsuka Tiger's denim. Focusing on high-quality, Japanese-made denim, this unique series features iconic colors and…

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Immerse yourself in the holiday season with a breathtaking performance by the extraordinary and illustrious pianist Yuja Wang at Hotel Onitsuka Tiger Champs-Élysées. A collaboration that showcases her extraordinary talent and unmatched artistry.