Hayato Isomura who was invited as a guest to the Onitsuka Tiger 2025 Spring/Summer Collection Show also visited the Onitsuka Tiger Milan outlet. I asked him about his impressions about the runway and the Milan outlet. ──What are your impressions of the Milan Collection? I enjoyed it a lot! I was watching the diverse garb…

Onitsuka Tiger, established in 1949, is a brand loved by many which has built up its presence worldwide over the past 70 years. This summer, prepare yourselves for a special joint project by seven big-name designers from Japan and abroad to celebrate 70 years of great fashion. Special collaboration #6: Sulvam A release party was…

On October 18th, HIGHSNOBIETY JAPAN, a men’s media outlet from Berlin, held a HIGHSNOBIETY JAPAN MAGAZINE LAUNCH PARTY supported by Onitsuka Tiger at Sound Museum Vision in Shibuya. Onitsuka Tiger caught up with three girls at the party who stood out for their fashion. We asked each of them about their ensembles. Juri（＠juju_tokyo）is outfit highlighted…

Onitsuka Tiger Hiroshima PARCO opened on October 12th in downtown Hiroshima in the Hiroshima Parco Main Building on the first floor. The store features the concept Old and New, East meets West, with Onitsuka Tiger images showing a mix of vintage and modern, as well as eastern and western elements. The NIPPON MADE series is…

For the first time, Isetan Shinjuku’s main building has a NIPPON MADE Series Pop Up Shop, from August 29th to September 4th. The NIPPON MADE series, from Japanese brand Onitsuka Tiger, is a premium line bringing Japan’s excellent craftsmanship to the world stage. Since its inception in 2008, NIPPON MADE has built a solid fanbase…

「PANORAMA」 is a music festival held on Randalls Island, New York from July 27–29. Fashionable New Yorkers and music lovers from around the world gathered to hear The Weeknd, Janet Jackson, and THE KILLERS who headlined the event. We asked the model and stylist Elisa Baker about her festival ensemble. Festival wear true to NY which…

Onitsuka Tiger Shinjuku East just opened in June 2018. It is located on Shinjuku Street on the East side of Shinjuku Station, right across from the famed BICQLO building. An approximately 2m long kumade (a bamboo rake to "rake in good fortune") will catch your eye when you first walk in. It has become a…

With NIPPON MADE Custom-order service, you can easily customize your own unique shoes by choosing your favorite materials and colors using the tablet computer at the store! This service was limited to “Onitsuka Tiger Omotesando NIPPON MADE” until now, but is now being offered at “Onitsuka Tiger Shinjuku East” which opened on June 16. Model…

Music festival season is here! We catch up with model Niki in her festival attire at "the Governors Ball Music Festival" in New York in June. Check out her colorful Onitsuka Tiger gear. The TIGER CORSAIR is a daily-use shoe which is an upgraded version of a 70s crosstrainer that features a sporty, retro design. Balance…

With the recent opening of Onitsuka Tiger Shinjuku East, there are now two locations that offer the NIPPON MADECustom-order servic, with NIPPON MADE series specialty store Onitsuka Tiger Omotesando NIPPON MADE being the other. Along with the opening of Onitsuka Tiger Shinjuku East, we also have a new upper material option, glass leather. *It will…

Onitsuka Tiger Shinjuku East opened on June 16th, and they had a reception party the night before that featured all kinds of big names, fashion industry people, models, artists, and more. Read on to get the full party report. The new store, which is at the street level on Shinjuku-dori by Shinjuku East Exit, is…

Onitsuka Tiger Shinjuku East will open outside the East Exit right on the ground level of Shinjuku Dori, on Saturday, June 16th. It’s the second Shinjuku Station location, with Onitsuka Tiger Shinjuku South being the first. Come for a fun and relaxing shopping experience to ONITSUKA TIGER SHINJUKU EAST, which occupies the first three floors…