Located on Neal Street in Covent Garden’s vibrant Seven Dials area, Onitsuka Tiger unveiled its first Red Concept Store in Europe on Tuesday, May 27, 2025. The Red Concept Store, launched in 2024 to mark the brand’s 75th anniversary, showcases a range of heritage styles with the iconic ‘Mexico 66™’ shoe at its core. Designed…

Onitsuka Tiger opened the “yellow collection” concept shop on Omotesando on April 27th.Located in the heart of Omotesando, it is a contemporary space wherein Japanese tradition, the latest in fine art and craftsmanship in Tokyo come together. Inspired by the contrast in the energetic pulse of the city and the subtle sense of orderliness and…

Onitsuka Tiger launched its concept store for the Yellow Collection in Omotesando, Tokyo, on Sunday, April 27, 2025.Located in the heart of Omotesando, this store presents a contemporary environment that harmoniously fuses Japanese tradition with Tokyo's avant-garde aesthetics, showcasing the outstanding craftsmanship. Inspired by the interplay between Tokyo's energetic vibrancy and its subtle sense of…

Onitsuka Tiger unveils its first flagship store in Spain on Monday, March 3, 2025.The design of this two-story store was directed by STUDIODINICATALDI, an architectural firm led by Filippo Dini and Gianluca Cataldi. The concept seamlessly merges Tokyo’s cutting-edge aesthetics with the timeless architectural elegance of the historical building that houses the store, located on…

Immerse yourself in the holiday season with a breathtaking performance by the extraordinary and illustrious pianist Yuja Wang at Hotel Onitsuka Tiger Champs-Élysées. A collaboration that showcases her extraordinary talent and unmatched artistry.

Hayato Isomura who was invited as a guest to the Onitsuka Tiger 2025 Spring/Summer Collection Show also visited the Onitsuka Tiger Milan outlet. I asked him about his impressions about the runway and the Milan outlet. ──What are your impressions of the Milan Collection? I enjoyed it a lot! I was watching the diverse garb…

Onitsuka Tiger, established in 1949, is a brand loved by many which has built up its presence worldwide over the past 70 years. This summer, prepare yourselves for a special joint project by seven big-name designers from Japan and abroad to celebrate 70 years of great fashion. Special collaboration #6: Sulvam A release party was…

On October 18th, HIGHSNOBIETY JAPAN, a men’s media outlet from Berlin, held a HIGHSNOBIETY JAPAN MAGAZINE LAUNCH PARTY supported by Onitsuka Tiger at Sound Museum Vision in Shibuya. Onitsuka Tiger caught up with three girls at the party who stood out for their fashion. We asked each of them about their ensembles. Juri（＠juju_tokyo）is outfit highlighted…

Onitsuka Tiger Hiroshima PARCO opened on October 12th in downtown Hiroshima in the Hiroshima Parco Main Building on the first floor. The store features the concept Old and New, East meets West, with Onitsuka Tiger images showing a mix of vintage and modern, as well as eastern and western elements. The NIPPON MADE series is…

For the first time, Isetan Shinjuku’s main building has a NIPPON MADE Series Pop Up Shop, from August 29th to September 4th. The NIPPON MADE series, from Japanese brand Onitsuka Tiger, is a premium line bringing Japan’s excellent craftsmanship to the world stage. Since its inception in 2008, NIPPON MADE has built a solid fanbase…

「PANORAMA」 is a music festival held on Randalls Island, New York from July 27–29. Fashionable New Yorkers and music lovers from around the world gathered to hear The Weeknd, Janet Jackson, and THE KILLERS who headlined the event. We asked the model and stylist Elisa Baker about her festival ensemble. Festival wear true to NY which…

Onitsuka Tiger Shinjuku East just opened in June 2018. It is located on Shinjuku Street on the East side of Shinjuku Station, right across from the famed BICQLO building. An approximately 2m long kumade (a bamboo rake to "rake in good fortune") will catch your eye when you first walk in. It has become a…