Onitsuka Tiger, founded by Kihachiro Onitsuka in 1949, celebrates its 75th anniversary in 2024. Perpetuating the founder’s passion to create a business that could give people dreams and hopes and lead them to their future, Onitsuka Tiger hosts events on the Champs-Élysées in Paris and in Tokyo. Come and immerse yourself in the Onitsuka Tiger universe, rich with the strides it took in the past and with hopes for the future.

Onitsuka Tiger 75th Anniversary 『Hôtel Onitsuka Tiger』 in Champs-Élysées Paris

The “HÔTEL Onitsuka Tiger” will be situated facing the Champs-Élysées, where our flagship store is scheduled to open in July 2025 (tentative). Dating back to the 18th century, this building stands as one of this prestigious avenue’s most significant historic structures, though it is normally off-limits to the public. Within this exclusive setting, following the HÔTEL concept, we will provide a spectrum of experimental entertainment,spanning from culinary experiences, fashion, and accommodation to travel, music, and artistic engagements. All will be delivered with a witty touch that embodies the essence of Onitsuka Tiger.
As the ‘HÔTEL Onitsuka Tiger Residents (Partners)’, Various Artists will present their cultural artworks and performances during this event. Throughout this duration, visitors can also savor the unique Japanese culinary culture at the ‘YELLOW TIGER CAFÉ’, nestled within the premises of the HÔTEL. Moreover, there will be an exhibition of archival shoes filled with the evolution and challenges of the 75th anniversary, a special photo exhibition tracing the trajectory of the brand, and an installation inspired by the thoughts of the founder, Kihachiro Onitsuka, on the birth of the brand. In addition to the exterior of the HÔTEL building, every detail of the interior will be decorated in the brand’s iconic Tiger Yellow.
Through “HÔTEL Onitsuka Tiger”, we aspire to establish a hub where cultural luminaries from various fields can convene and share ideas with unrestricted creative freedom.

Period: Monday, 22nd July, 2024 to Saturday, 17th August, 2024
*Closed on Saturday, August 3
Opening hours: 11:00am – 3:00pm
Address: 25 avenue des Champs-Élysées 75008 Paris, France
Admission: Free of charge, advance booking required (on a first-come-first-served basis)
Advance booking: Please make advance reservations via the website secure your spot at the event venue.
Special webpage：https://www.onitsukatiger.com/fr/en-fr/brand/75th-anniversary

Hôtel Residents (Partners)

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  YUJA WANG

  Grammy Award-winning international pianist, Yuja Wang

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  Yoji Tokuyoshi

  Michelin star chef based in Milan, Yoji tokuyoshi

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  Maïa Barouh

  Tokyo-born, Paris-raised Japanese-French singer-songwriter, flutist, and multi-musician, Maïa Barouh

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  Yutaro Inagaki

  Emerging young artist, Yutaro Inagaki

Onitsuka Tiger 75th Anniversary Event in TOKYO

In Tokyo, “Onitsuka Tiger 75th Anniversary Event in TOKYO” will be held to express Onitsuka Tiger’s past, present, and its progress toward its 100th anniversary. The event will feature a photo exhibition of 75 pairs of Onitsuka Tiger archival shoes, each filled with its own story and aspirations, including the pair that helped launch the brand, the pair that became a game changer for the times, and the pair that inspired the brand to spread from Japan to the world. The exhibition will also feature a world premiere exhibit of art pieces inspired by Onitsuka Tiger and a short movie tour of Onitsuka Tiger stores around the world, created using full computer graphics, XR technology, and motion capture, as well as an installation of the latest collection. In addition, five 75th anniversary items will be unveiled at the event, offering the first opportunity for visitors to see the redesigned, modern reinterpretations of models that have been the catalysts for Onitsuka Tiger’s birth, leaps, challenges, and evolution.

Period: Friday, 9th August, 2024 to Sunday, 25th August, 2024
Hours: 11:00am – 7:00pm (last admission: 6:30pm)
*On the final day, Sunday, August 25th, the event will run from 11:00am to 5:00pm, with the last admission at 4:30pm.
Address: 6-14-2 Jingumae, Shibuya-ku, Tokyo, Japan
Admission: Free (Priority given to advance reservations)
*Admission and reservations are limited to one per person.
*Kindly be aware that the exhibition period and opening hours may be subject to change. For more information, please visit the special website.
Advance booking: Ensure you have the official Onitsuka Tiger app installed on your smartphone to secure your exhibition reservation, access the venue seamlessly.
Special webpage：https://www.onitsukatiger.com/jp/ja-jp/brand/75th-anniversary/event/tokyo

Immerse yourself in Onitsuka Tiger’s journey, showcased at the significant milestone of its 75th anniversary, and discover its pursuit of the future in Paris and Tokyo.