Japanese fashion brand Onitsuka Tiger presents AW24 campaign visuals featuring the brand ambassador Conan Gray.

The campaign visuals capture retro atmosphere created by Conan Gray with the outfits in unique coloring in Los Angeles.

In commemoration of the 75th anniversary month of Onitsuka Tiger, the styling mixes archive items such as track tops with the newest collection, expressing the brand’s evolution from a sports brand to fashion brand while respecting the brand’s origin.

The campaign visuals are available on the Onitsuka Tiger Official SNS, with behind-the-scene movies on Instagram, and exclusive movies on TikTok.

Instagram：@onitsukatigerofficial
TikTok : @onitsukatigerofficial

Conan Gray
Over the last five years, Conan Gray has emerged as one of the biggest and most acclaimed pop stars and songwriters of his generation. Known for his authentic lyrics and originality across every facet of his career, his multi-platinum hits “Heather” and “Maniac” have topped streaming charts and shaped Gen Z culture around the world. In 2020, Gray’s debut album Kid Krow reached #5 on the Billboard Top 200, #1 on the Billboard Pop Albums chart and became the biggest new artist debut of the year. In 2022, his sophomore album Superache became his second Top 10 album on the US Billboard 200 Chart and charted in the top 10 in Australia, the UK, Ireland and the Netherlands, to name a few. With over 15 billion total streams, Conan Gray has attracted unanimous applause from a who’s who of tastemakers including The New York Times, Rolling Stone, Vogue, GQ, V Man, Paper, Fader, Billboard, and NPR, and has delivered memorable performances on television shows such as The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, The Late Late Show with James Corden, and The Today Show Summer Concert Series. In the fashion world, Gray has landed on “Best Dressed” lists in Vogue, GQ, and Paper for his custom Valentino outfit on the Coachella 2022 mainstage, as well as for his MET Gala appearances. Conan Gray has packed venues around the world, selling over 300,000 tickets during his headline run in 2022 alone, including selling out legendary venues like Radio City Music Hall in New York, the Greek Theatre in Los Angeles, and the Eventim Apollo in London. In 2023, Conan performed to almost 300,000 people at Lollapaloozas across Latin America and to almost 40,000 people at Outside Lands in the midst of unveiling a new era of music. His highly anticipated third studio album, Found Heaven, is out now.