Advertisement on the back cover of a booklet published by the Japan Basketball Association in 1950.
Advertisement in the same booklet in 1951. The SUCTION CUP BASKETBALL SHOES are displayed prominently.
Catalog produced in 1953 showcasing a wide variety of specialized sports shoes.
The 1958 catalog featured sports-related stamps from around the world.
Catalog produced in 1964, the year Tokyo hosted the Olympics.
At the time, Onitsuka Tiger frequently used works by famous artists on its catalog covers.
A dynamic cover design inspired by the Mexico City 1968 Olympic Games
A product from the era when nylon boots for skiers were branded AFTER BOOTS.
At the time, the brand name for winter sports shoes was HIMALAYAN TIGER.
A catalog for the athletic wear fashion line PAW from 1975, around when Onitsuka Tiger expanded into clothing.
Campaign visuals from 2002, the year Onitsuka Tiger made its comeback.
Advertisement reflecting the retro sports boom at the time and Onitsuka Tiger’s attention to the overseas market.
Advertisements and Catalogs Evoking our Originality and Passion
Kihachiro Onitsuka actively used printed publications for promotion since the company was founded.
Advertisements and catalogs that made their mark on each era resonate with the originality and passion of the time