Originally launched in 1981, the “ULTIMATE” was a high-spec sports shoe that incorporated advanced technology for superior performance. In celebration of its 40th anniversary, we introduce the ULTIMATE 81™ EX style. While paying homage to its namesake in characteristic design, we have modernized the ULTIMATE 81™ EX shoe with “Alternative Cushion” holes beneath the heel and a TPU heel protector to improve stability.


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We’ve stayed in step with the culture by looking back to look ahead. Refusing to chase trends, everything we do stands for something bigger – a commitment to style with substance. The ULTIMATE 81™ NM sneaker captures our core belief – that traditions don’t have to be changed to stay current. The ULTIMATE 81™ NM shoe is the modern luxury incarnation of our retro running style from the 1980s. Originally launched in 1981, the ULTIMATE 81™ was a high-spec sports shoe that incorporated style to advanced high spec materials and techniques, including an outer sole with the height and roll-up design of a lifestyle shoe. The combination of a slick form – which other running shoes at the time lacked – with innovative technical elements meant the shoe was perfect for everyone – from the image-conscious part-time joggers to dedicated athletes and marathon runners. Honoring the tried and tested successes of our past while embracing the style of the time, the ULTIMATE 81™ EX model introduces a modern flair. Different colors create a more diverse appeal – whatever your preference, from a staple Black and White   to a bold White and Golden Glow extend your style to your shoes with our collection. The leather upper and characteristic design work well with urban livers who want a versatile sneaker; a look that can keep up with an on-the-go life. The FLYTEFOAM™ Propel midsole provides sturdiness and resilience, with our unique fuzeGEL™ technology added to the heel for superior cushioning. Our vision across the brand – from our men’s and women’s clothing to our collections of shoe  – captures the spirit of rebellion and revolution which has been our foundation for over 70 years. Upgrade your wardrobe today.