Onitsuka Tiger started out as a brand designed to inspire, and it’s successfully done that for the last 70 plus years. What was originally a specific goal of Kihachiro Onitsuka – to motivate the post-war youth of Japan to better themselves in body and in mind – has evolved into inspiring generations to develop their identity through fashion. Self-expression is paramount to understanding who you are and what you want to say, and our range of clothing and men’s shoes help you do that just by walking down the street. Whereas athleisure might be a trend some simply try on, for us, blurring the boundaries of what fashion can do and where a style belongs has been at the forefront of our evolution. From the streets to the office, dressed down or dress code, we help challenge the idea that your style should be limited. A slip-on sneaker showcasing our dedication to design and quality, like the CALIFORNIA 78™ Slip-On, adds a stylish edge to any outfit. Coming in a range of colours, including Burnt Olive, Glacier Grey or Indigo Blue lets you add that athletic edge while staying true to your aesthetic.
Essentials every man must have in his wardrobe benefits from the Onitsuka Tiger treatment. Rather than being an item, you throw-on-and-go, our crewneck Sweat Top in a choice of Green, Violet, or Performance Black will service your style needs while keeping the function of leisurewear. Made from 100% cotton, stylish touches include a ribbed hem for a tailored feel and branding on the front. When done wrong, a tracksuit might be considered the lazy option. But when a modern-day aesthetic is woven into the athletic features, you end up with our Tai-Chi yellow track pant or Performance Black sweatpants – items that turn leisurewear into luxe wear. With more than just shoes and clothing to choose from, our selection of accessories helps add the final flourish to your style. Basic everyday items don’t have to be basic in design; ditch the bland wallet and swap it out for an eye-catching Zip wallet with a Tokyo print, or take the Tiger with you to the festivals with a Fiery Red logo hat for the perfect way to make your style stand out from the crowd.