Innovating the tech behind the trainer, our Mexico 66 uses fuzeGEL™ technology to absorb shock and optimise comfort. If you want something that makes a statement, the preened and premium Made in Italy range is luxury defined. But we still have room for the classics - try the GSM™ sneaker, a timeless tennis shoe with a clean, minimalist design.

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As a brand, we have left our footprints through the evolution of athleisure, pioneering the relationship between sportswear and street style. Where we have led, many have followed, but our commitment to merging innovative technology, decades of craftsmanship, and contemporary culture has meant that an Onitsuka Tiger shoe stands out from the rest. 


We started out back in 1949 when Kihachiro Onitsuka wanted to motivate the post-war masses through sports. A sound mind in a sound body was his core principle, and it’s one we have kept throughout the brand’s rise. Take the OK BASKETBALL™shoe – one of the first examples of our forward-thinking. Kihachiro designed a new basketball shoe based on an idea that came from an octopus’ tentacles. This led to the suction cup pattering on the outsole, and later additions included an internal strap to secure the foot. The form, stitching, and rubber patches on the upper were all included in a low top and high top range to celebrate the brand’s 70th anniversary, proving that when an idea is executed flawlessly, the style transcends time and trends.  When we’re not dipping into the archives, we’re giving everyday wear like the NEW YORK lifestyle shoe an eye-catching pop of color, with options ranging from Tai-Chi-Reb Yellow and Imperial Blue to Burnt Red and Cream. 


Whether you’re after a classic running shoe with enough character to express your individualism (the MEXICO 66™ heritage shoe is the perfect fit for that) or something that turns conventional styles on their head, like the striking chunky sole and platform silhouette of the DELEGATION CHUNK shoe, walk with confidence in an Onitsuka Tiger shoe.