BORN FROM AMBITION

This is the story of Mr Kihachiro Onitsuka

A story that started from a humble idea that sport had the power to transform lives. Anima Sana In Corpore Sano - sound mind, sound body. The Latin maxim that was the ethos behind Onitsuka Tiger, and later became the acronym ASICS. In the beginning, we set out to help the youth of Japan and rebuild a better future after the War ended in 1949. We believed playing sport was the best way to unite people and connect communities. Sixty years on, this same philosophy remains. Our focus on carefully crafted details and an ongoing urge to innovate is what has allowed us to take Onitsuka Tiger to the world.

Here's some of those moments...

1951

AN IDEA INSPIRED BY AN OCTOPUS

This is a story of an octopus. An eight-legged delicacy fated to be so much more than somebody's supper. Whose tentacle got stuck to a salad bowl served to Kihachiro Onitsuka. And became the inspiration for Onitsuka Tiger's breakthrough sports shoe innovation: the suction cup sole on the 1951 OK BASKETBALL SHOE. Its grip allowed players to make the fast breaks and sudden stops essential to the game. Little wonder the Japanese high school team that first wore the shoes won their championship.

1960

STORY OF A BATH

Kihachiro ONITSUKA had a eureka moment as he watched steaming hot water wrinkle his toes in the bath. Onitsuka had been shown blister-promoting forms by a university medical professor, and he realized that heat causes running blisters. This inspired him to focus on better air circulation for long-distance running shoes. Drilling holes into shoes proved to be an epochal discovery in 1960. The MAGIC RUNNER was not only more lightweight, but also offered excellent air circulation.