ONITSUKA TIGER is proud to launch will launch a collaboration with John Warwicker who is one of the founders of a world renowned multidisciplinary creative studio "tomato". The TOMATO: SHINJUKU XPRS collaboration is linked to his self-project "Time I s I space (Time space, Time’s pace)"*.
Based on "TIGER HORIZONIA", a modern reinterpretation of Onitsuka Tiger's legacy trail shoes, John expressed the energy of Shinjuku, Tokyo, known as Japan's most prominent downtown, using colour and graphics, and drawing inspiration from the unique and strong appeal of this town brought by neon signage and the crowd of people endlessly continuing throughout the day. He has represented the "sense of speed" of Shinjuku, where numerous people come and go, with "XPRS" of "TOMATO SHINJUKU XPRS" in addition to the meaning of "express".
* Time I s I space (Time space, Time’s pace) This is a John Warwicker's art project. While travelling around the world, he takes photographs in a certain place and at a certain time, analyses the colours of that town from these photographs, creates the colour pallet of the town while assuming its colour code, and expresses the town using these colours.