The model that sparked the beginning of champion sports shoes.
Onitsuka Tiger is celebrating the brand’s 70th anniversary in collaboration with seven celebrated designers from around the world. The # release of the 70th Anniversary Collection is a collaboration with with Shimo Zhou and Une Yea, the designers of STAFFONLY, an energetic contemporary menswear brand established in London.
Shimo Zhou has updated the SERRANO sneaker which is inspired by classic track and field spike shoes developed in the 1970s. Based on their theme of "Protection",(bumpy) details on the toe and heel area in addition to two shoe laces are adopted to complete the novel design.
The 70th Anniversary Collection features seven influential designers from around the world: Takayuki Chino, designer of “CINOH” ; Kim Kiroic, designer of “KKtP” ; Masanori Morikawa, designer of “CHRISTIAN DADA” ; Shimo Zhou and Une Yea, designers of “STAFFONLY” ; Kathleen Hanhee Kye, designer of “KYE” ; Teppei Fujita, designer of “sulvam”. The finale is designed by a secret guest.