PROTECT, EDUCATE, EMPOWER

1964

THE NEED FOR SPEED

Japanese innovation came into its own at the 1964 Tokyo Games. It was here that the iconic RUNSPARK debuted - Onitsuka Tiger's first fixed track spikes for athletes. Athletes could select from four different spike lengths, depending on track conditions. The line featured a number of shoe structures, including a heel with layers of soft sponge to help absorb shock upon impact with the ground.

1978

THE MODERN JOGGER TAKES SHAPE

The CALIFORNIA was made for jogging. It helped maintain the arch of the foot and give firm support to the toes, while the form-fitting insole allowed enough room for the toes to move. The wide, rounded heel aided in balance while landing, and the wide, curved-up toe assisted in forward movement.

As a safety feature, the CALIFORNIA also had reflective patches stitched on the back of the shoes, so that drivers could see the runner from 300 meters away at night or on rainy days.