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THE NEED FOR SPEED
Japanese innovation came into its own at the 1964 Tokyo Games. It was here that the iconic RUNSPARK debuted - Onitsuka Tiger's first fixed track spikes for athletes. Athletes could select from four different spike lengths, depending on track conditions. The line featured a number of shoe structures, including a heel with layers of soft sponge to help absorb shock upon impact with the ground.
THE MODERN JOGGER TAKES SHAPE
The CALIFORNIA was made for jogging. It helped maintain the arch of the foot and give firm support to the toes, while the form-fitting insole allowed enough room for the toes to move. The wide, rounded heel aided in balance while landing, and the wide, curved-up toe assisted in forward movement.
As a safety feature, the CALIFORNIA also had reflective patches stitched on the back of the shoes, so that drivers could see the runner from 300 meters away at night or on rainy days.
Reborn & Reimagined.
As Onitsuka Tiger grew to become ASICS, and go on to establish itself as one of the world's leading sports brands - we always knew the spirit of our heritage would live on. A history that prided itself on a Japanese craftsmanship combined with a timeless aesthetic that was discovered on the track, and later worn on the street.
This rich heritage inspired us to relaunch Onitsuka Tiger back into the world in 2002. Classics were refreshed, reinterpreted, reinvented. Taking the original Onitsuka Tiger sports shoes as a starting point, we made changes to cuts, colours and construction to bring you made-for-living remodels of the MEXICO 66, CALIFORNIA 78 and NIPPON MADE.