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Sydney, Australia | Monday, 30 April 2018
Australian Olympic Committee (AOC) President John Coates AC has announced today that ASICS will be the official Team competition and sportwear apparel partner for future Olympic Teams up until the Tokyo 2020 Summer Games.
Announcing the partnership at this morning’s Annual General Meeting, John Coates welcomed the multinational corporation to the Olympic family for the first time.
“I am very pleased to announce and welcome ASICS as our new Olympic Sponsor in the competition, training and Village apparel and footwear category for our teams for the Youth Olympic Games later this year and the 2020 Olympics,” Coates said.
“This followed an approach I made while in Tokyo last December and will see the host team, Japan, Australia and Uruguay as the only teams outfitted in this prestigious brand in Tokyo.”
ASICS will provide sports competition and training apparel as well as casual leisure wear and related footwear to a Team of 800 athletes and officials at the Tokyo 2020 Games, as well as outfitting the Youth Team at the 2018 Games.
“The AOC is excited to welcome ASICS on board as an official Team partner for the first time in Australian Olympic history,” said AOC CEO, Matt Carroll.
“ASICS will play an important role in providing uniforms for our future Olympic Teams and it seems even more fitting that Australia will represent a brand that was founded by the host nation, Japan.
“I am sure our athletes will be proud to wear ASICS as they represent Australian on the Olympic stage.”
The partnership will see ASICS provide apparel for the AOC at the following events:
Youth Olympic Games - October 2018 (Buenos Aires, Argentina);
Summer Olympic Games – August 2020 (Tokyo, Japan)
Managing Director of ASICS Oceania, Mark Brunton, has welcomed the new partnership.
“We are excited and honoured to join the AOC family as the new footwear and apparel partner. The ASICS philosophy of achieving a sound mind in a sound body through sport is a natural extension of the Olympic ideal that participation is more important than winning.
“As a brand founded in Japan, we are immensely proud that the Australian team will be competing in ASICS uniform in the 2020 Olympics to be held in Tokyo.”
Sydney, Australia | Thursday, 25 October 2018
ASICS, the true sport performance brand, has renewed it’s partnership with Rugby Australia for a further six years. The new contract will come into effect as of 2020, with the deal continuing until the end of 2025.
The updated deal is an extension of the original contract signed back in 2014, where ASICS became the official apparel and footwear supplier of Rugby Australia.
The contract extension means the QANTAS Wallabies will wear ASICS at not only international tournaments in Japan next year and France in 2023, but will also be kitted out in ASICS when the British & Irish Lions travel to Australia for their tour in 2025.
Rugby Australia Chief Executive, Raelene Castle said: “Through this partnership extension ASICS has given a strong vote of confidence in Australian Rugby by committing for the long haul as we look forward to a number of exciting major tournaments and tours over the coming years across all of our national teams.
“Our athletes are proud to wear the ASICS brand and we are delighted that we can continue to work with ASICS to carry on the traditions of our game and elevate the performance of our national teams through the next two Rugby international tournaments in Japan in 2019 and France in 2023, the Tokyo Olympic Games in 2020 and the Women’s Rugby international tournaments in 2021 and 2025.”
Under the new partnership, all Australian Rugby teams, including the QANTAS Wallabies, Men’s and Women’s Sevens, Wallaroos and Under 20s teams will wear ASICS apparel and footwear, with the ASICS logo appearing on jerseys and training kit.
Through this extended deal ASICS will continue to work closely with sponosred athletes in the Men’s and Women’s 7s teams inclduing Henry Hutchison, Charlotte Caslick and Emilee Cherry, to gain vital feedback on products; as well as Wallabies Israel Folau, Bernard Foley and Adam Coleman.
Mark Brunton, Managing Director of ASICS Oceania commented: “We are delighted to be extending our agreement with Rugby Australia for a further six years.
Rugby has rich history in Australia and we are very proud to be part of that. Our partnership will allow ASICS to continue to work with Rugby across all levels, from the Schoolboy pathways, our world class Sevens teams and the Wallaroos, through to the pinnacle of rugby in Australia, the QANTAS Wallabies.
We are excited by the opportunity to showcase our innovative designs in performance apparel and sporting footwear at the highest level through Rugby on the local and global stage.”
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