Sneakersnstuff x ASICS x Onitsuka Tiger Introduce the ‘Tailor Pack’

Sneakersnstuff x ASICS x Onitsuka Tiger Introduce the ‘Tailor Pack’

The Sneakersnstuff x ASICS x Onitsuka Tiger ‘Tailor Pack’ is our way of dressing up.
When we opened up Sneakersnstuff 16 years ago, you were not allowed to wear
sneakers when you were going to a club. And we never wanted to wear anything else but
sneakers. So we named our opening party “Dresscode Sneakers” and did not let people
in unless they had sneakers on.


The Sneakersnstuff x ASICS x Onitsuka Tiger ‘Tailor Pack’ is a nod to that era. As ASICS
and Onitsuka Tiger have a long history of making the best running shoes out there, we
wanted to come together and bring something a bit more dressed up to the table.


The ASICS GEL-LYTE V has a nice toned down off-white midsole, an army green smooth
synthetic nubuck upper with big parts in proper tweed. And just to make sure that you
can match these with something, we have also made a very limited run of Sneakersnstuff
x ASICS bow ties in the same tweed material. The bow tie will be included for the first
lucky customers on the release date in Stockholm, London and online.


The Onitsuka Tiger SHAW RUNNER comes with a nice navy pinstriped upper and
smooth synthetic nubuck details in navy. We have also been able to create a nice super
duper limited edition Sneakersnstuff x Onitsuka Tiger bow tie that will be included for
the first customers on the release date in Stockholm, London and online.


The ‘Tailor Pack’ will be released at all Sneakersnstuff locations January 31th. Other
selected retailers will sell the pack at February 7th.

ONITSUKA TIGER’S HARANDIA MT SUEDE ‘SNEAKER BOOT’

ONITSUKA TIGER’S HARANDIA MT SUEDE ‘SNEAKER BOOT’

HARANDIA MT SUEDE, by Japanese sports lifestyle brand Onitsuka Tiger, is inspired by
winter running.

The water-repellent ‘sneaker boot’ is engineered for individuals to challenge cold and wet streets.
Its stylish mid-top guarantees the support and protection of a boot, while GEL technology
married with a SoLyte midsole and High Abrasion Rubber, ensures the wearer all the comfort of
a sneaker.

It drops in three refreshing colourways: dark grey, dark blue and olive, or honey mustard. In
addition to the Onitsuka Tiger logo stamped on the heel counter, additional detailing sees “Kobe,
Japan Est. 1949” emblazoned on the tongue, an homage to the brand’s origin.

HARANDIA MT SUEDE is available from selected retailers from 1 August 2014 with an RRP
of €130.

A children’s version of the shoe in standard suede yet with the same colours will drop on 1
October 2014.

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

The colours of the desert at dusk and night are the inspiration behind Desert Pack, collaboration
between Onitsuka Tiger, ASICS and sneaker boutique Offspring.

Two silhouettes bring together the best of sister brands Onitsuka Tiger and ASICS.


Onitsuka Tiger SHAW RUNNER

SHAW RUNNER is a contemporary interpretation of a classic running style and forms the night
version of the Desert duo.

Its navy, white and tropical-green colour-combo, with blue speckles on the white sole, paints an
atmospheric picture of a cold and silent desert.

SHAW RUNNER’S reflective Tiger stripes and lace detail are further set off by an ice-coloured
panel on the outsole that incorporates tiger markings.
GEL technology with suede and mesh materials, combined with a SoLyte reflective midsole and
High Abrasion Resistant Rubber, results in an ultra-comfortable, lightweight shoe.

The special edition SHAW RUNNER retails at £110/ €130.


ASICS GEL LYTE V

The Desert colourway of the ever-fresh GEL LYTE V tells the story of a sandy wilderness at
dusk. Pink, beige and camel echo a sunset sky that reflects dark, mysterious shadows swallowed
by the deep blue of twilight.

The limited-edition GEL LYTE V features reflective ASICS stripes and lace stitches that glow as
they catch the light.

The look is further enhanced by an off-white and blue with white speckles sole and a part-ice
pink outsole.

The upper is outfitted with premium leather and the chunky sole incorporates GEL technology to
ensure a comfortable ride across the dunes of the street.

Desert Pack GEL LYTE V is £125/ €150.

PROGRESSIVE DESIGN IS THE HALLMARK OF ONITSUKA TIGER’S AW14 COLLECTION

PROGRESSIVE DESIGN IS THE HALLMARK OF ONITSUKA TIGER’S AW14 COLLECTION

This Autumn Winter Onitsuka Tiger’s signature stripes radiate from designs shaped by modern classics and progressive street-style.

The Japanese sports lifestyle brand’s collection features slick silhouettes, bold, refreshing colours and performance-enhanced materials. Three key models characterise designs brought to life with Japanese values and urban culture entwined.

HARANDIA MT
Inspired by winter running, this season’s HARANDIA MT is crafted for the urban environment during the colder months. The chunky mid top’s key colourway is grey and soft grey but seven other options are available, including three premium suede executions. The shoe’s detail extends to “Kobe, Japan Est. 1949” emblazoned on the tongue, paying homage to the brand’s birth, while the logo is stamped on the heel counter.

HARANDIA MT’s use of tech mesh, synthetic nubuck leather and real suede enhance the design. It is super-comfortable thanks to the inclusion of GEL technology married with a SoLyte midsole and High Abrasion Rubber.

SHAW RUNNER WOMEN
SHAW RUNNER is a modern interpretation of a traditional running style first introduced in SS14. This season SHAW RUNNER will drop in a women’s fit and striking key colourway of festival fuchsia with a lime green outsole. Honeycomb mesh or rich suede fabrics are available in three other colour combinations.

The style is the second Onitsuka Tiger shoe to incorporate GEL technology, with comfort and lightness guaranteed thanks to a SoLyte reflective midsole and High Abrasion Rubber.

CURREO
An exciting new silhouette is CURREO, a design that evidences Onitsuka Tiger’s evolution. CURREO is a sleek, contemporary expression of the 1980s heritage runner, X-CALIBER.

Available in men’s and women’s fit, the key colourway is black and heritage blue, plus four additional colours, with the Onitsuka Tiger logo featured on the tongue and heel.

APPAREL
AW14’s apparel collection is extended with designs enhanced by superior-quality material and Japanese attention to detail. To complement apparel basics the range includes stylish fitted jackets.

Onitsuka Tiger will support its collection with a continuation of the My Town My Tracks campaign, which discovers how people live life in their unexplored home neighbourhoods.

HARANDIA MT MESH RRP is €120 and available 1 September; SHAW RUNNER WOMEN €100 RRP drops 1 June; and CURREO €75 RRP launches 1 July.

ANDREA POMPILIO X ONITSUKA TIGER

ANDREA POMPILIO X ONITSUKA TIGER

In its third season, Onitsuka Tiger X Andrea Pompilio represents the perfect union between the sportswear heritage of the Japanese brand and the Italian creativity of designer Andrea Pompilio. For SS14 the designer took inspiration from the musicians, artists and break dancers that enliven the streets of underground neighbourhoods in Los Angeles. The prints, Andrea Pompilio’s signature feature, blend together with Onitsuka Tiger’s collection in a kaleidoscope of computerised, sprayed and tattooed graphics that recall the artworks of urban artists.

For the first time, a capsule collection for women is added to the traditional men’s line, maintaining its strong street style personality. The colours recall the freshness of California, with clear references to Downtown L.A.’s graffiti. The accessory line of backpacks, caps and visors has a touch of the original Los Angeles ’80s Hip Hop style revisited with a contemporary vision.

Andrea Pompilio x Onitsuka Tiger SS14 is available at select stores globally.

ONITSUKA TIGER ENGAGES AMSTERDAM FOR ‘MY TOWN MY TRACKS’ AUTUMN WINTER 2014 COLLECTION

ONITSUKA TIGER ENGAGES AMSTERDAM FOR ‘MY TOWN MY TRACKS’ AUTUMN WINTER 2014 COLLECTION

Japanese sports fashion brand Onitsuka Tiger goes Dutch for Autumn Winter 2014, with a spotlight on Amsterdam for the next instalment of its My Town My Tracks campaign.

Produced by creative agency Blast Radius Amsterdam, My Town My Tracks is set in the Netherlands’ cosmopolitan capital where the focus is on Tosao, an energetic half-Dutch and half-Japanese entrepreneur.

The story of Tosao plays out in De Jordaan, the city centre’s labyrinthine north-west district of quiet cobbled streets, canals, courtyards, boutiques and galleries.

Following in the footsteps of My Town My Tracks’ predecessors, Tosao introduces viewers to his neighbourhood, friends and hangouts.

Onitsuka Tiger fans are invited to shadow his journey on foot and by bicycle to venues that capture the city’s rhythm through a series of intimate photographs, videos and more than 90 Instagram images.

Photographer Fleur Bolt captured the still visuals which accompanies the collection film and seven behind-the-scenes Instagram videos.

In the key visuals Tosao showcases the season’s hero product – HARANDIA MT – a sneaker-boot inspired by winter running and crafted for the colder months in an urban environment. 

Lisa Hogg, Onitsuka Tiger’s head of brand management, says: “Onitsuka Tiger is a brand for all seasons and this is evident in our AW14 models. We present our new collection in Amsterdam, a city of cultural secrets where every street, canal and courtyard has a story.  Tosao’s My Town My Tracks through De Jordaan reflects our brand values and belief in individuality and urban culture.&rdquo

Karian Weijers, art director at Blast Radius Amsterdam, says: "De Jordaan encapsulates Onitsuka Tiger’s vision of progress respecting tradition. Through Tosao’s eyes we get a glimpse of the neighbourhood’s jazzy brown café soul, which is totally in tune with the beat of young artists and entrepreneurs who call it home.”

Blast Radius’ senior copywriter, Vanessa Inggs, adds: “For the third instalment of My Town My Tracks, we sought out a crisp, bright documentary style in both film and photography to capture the feeling of discovering Amsterdam with a local on a cold winter day.”

Other styles to feature in the campaign are CURREO, a modern interpretation of 1980s classic running shoe X-CALIBER, and SHAW RUNNER WOMEN, a contemporary sneaker for the street-style conscious.

ONITSUKA TIGER UNVEILS SHAW RUNNER, HARANDIA AND SHERBORNE RUNNER: URBAN SNEAKERS FOR MY TOWN MY TRACKS

ONITSUKA TIGER UNVEILS SHAW RUNNER, HARANDIA AND SHERBORNE RUNNER: URBAN SNEAKERS FOR MY TOWN MY TRACKS

This season Onitsuka Tiger takes to the streets and explores new avenues of progressive sneaker design, to reveal a marriage of performance, comfort and urban style.

The iconic Tiger stripes radiate from new silhouettes, textures and colourways, with selected models incorporating GEL technology.

The label’s forward-looking direction is brought to life by My Town My Tracks, a story that began last season in Tokyo and this spring visits Milan.

Together, the new collection and My Town My Tracks embody a simple truth: Onitsuka Tiger’s footwear is made for those who challenge conformity and value street culture.

The three key models mark a new chapter for Onitsuka Tiger, a story of progressive sneaker design, beautifully crafted materials and cool styles.

SHAW RUNNER
SS14’s hero product is SHAW RUNNER, a contemporary interpretation of a classic running style. The key colour combination is a striking light and dark grey combination in mesh and synthetic suede with great yellow accents.

With three material and eight colour options, SHAW RUNNER’s profile is enhanced by an outsole that features accents of tiger patterns and Japanese TABI, traditional socks that separate the big toe from the others.

HARANDIA FOR WOMEN
HARANDIA has been released for this season for the first time in a women’s fit and its key colourway is light brown and lime in mesh/synthetic suede. There are two materials and six colour variations to choose from.


SHERBORNE RUNNER
fuses the upper look of ULTIMATE 81, one of the brand’s 1980s icons, with a modern midsole to create a new design. The shoe’s construction adds extra flexibility, cushioning and lightness, while the toe and heel area are reinforced for added durability.

APPAREL
In addition to footwear, SS14 offers an apparel collection that combines street style and sports. The range covers men’s tees, polo shirts, hoodies, jackets, track pants and accessories.

The accessories collection includes backpacks, wallets, smartphone cases and baseball caps, as well as a five-panel cap.

TGWO X Onitsuka Tiger

TGWO X Onitsuka Tiger

Sneaker fans from all over Germany flock to THE GOOD WILL OUT (TGWO) store when they want something special. Aficionados often camp overnight in front of the shop for first grabs on a limited edition. Owners Alex and Olli not only opened TGWO in 2008, but also the nearby Sneaker Museum in 2011. Their dedication to sports shoe heritage has made them sneaker freak idols.

At TGWO, rare and popular models are placed on the walls with devotion. The shop is an official landmark located in Cologne’s historic Belgian district. The original storefront, door and stone floor have been refurbished to stay true to the elegant style of the building built in the early 1900s.

Japanese sport lifestyle brand Onitsuka Tiger and long-time friend TGWO have collaborated to create an exclusive TGWO shoe called the SILVER KNIGHT. It is a limited edition of the 1980s running model X-CALIBER. The name plays with the word Excalibur, King Arthur’s magical sword.

The comfortable but street-savvy sneaker has a unique design that honours the stone grey, forest green and burgundy of the TGWO antique storefront. The collaboration between TGWO and Onitsuka Tiger, two authentic sneaker icons, proves that passion and dedication pay off. As the owners believe, “the good” will always prevail in the end.

The TGWO sneaker has a complete 3M upper with structured mesh that shines like a knight’s chain armour. Green stripes sweep over the lateral side, while silver 3M tiger stripes blaze from the medial side. A debossed TGWO logo on the lateral side is matched with a red debossed Onitsuka Tiger logo on the back. A final unique feature is one burgundy metal eyelet on each shoe.

This exquisite X-CALIBER has a suede-padded tongue and comes with three sets of laces in green, burgundy and white 3M. All laces have TGWO written on the tips. The left foot steps into a green sockliner with a TGWO logo, whereas the right foot gets a red sockliner with an Onitsuka Tiger logo.

It will be on sale at TGWO on December 7, 2013, and globally available on December 14, 2013.

ONITSUKA TIGER AND HANON UNLEASH WILDCATS SNEAKER

ONITSUKA TIGER AND HANON UNLEASH WILDCATS SNEAKER

This past summer, fans camped overnight to get their hands on a pair of Northern Liites sneakers by Onitsuka Tiger and Hanon. The limited editions sold out immediately throughout Europe. But there is good news for fans still searching for special Hanon shoes: the Wildcats are out.

Also built from the chunky COLORADO EIGHTY-FIVE model, the Wildcats sneaker is named after a running club from Hanon’s northern Scotland. The name was borrowed from the graceful yet untameable cats, also called The Tiger of the Highlands.

The shoe’s blazing red and orange symbolize the classic style of the Wildcat club and the spirit of the endangered super-predators. Along with other unique features, both Onitsuka Tiger and Hanon logos are playfully placed on the shoes.

It will be on sale at the London and Amsterdam Onitsuka Tiger locations as of November 9, 2013.

ONITSUKA TIGER AND FOTT PAY TRIBUTE TO RUSSIAN MENSWEAR EVOLUTION

ONITSUKA TIGER AND FOTT PAY TRIBUTE TO RUSSIAN MENSWEAR EVOLUTION

Style in the Russian capital has progressed in recent years and casual clothing and sneaker store FOTT has played a fundamental part in the evolution. From its early days in 2005 until present day, FOTT’s influence has changed the way Russians look at fashion.

Onitsuka Tiger and menswear shop FOTT have created a sneaker that pays homage to the store’s influence on urban Russian fashion. The shoe is FOTT’s premiere collaboration.

Seven years ago, FOTT was an online forum for the growing metropolitan creative class. The first store opened in 2008 and moved to Moscow’s high-end shopping district in November 2012. Here, the world’s best emerging brands are displayed in a giant factory-style space with the latest aspirational European interior design. FOTT’s products range includes clothing brands dedicated to both design and technology.

FOTT and Onitsuka Tiger have worked together since the early years and a unique sneaker has been created to celebrate this friendship. The FOTT sneaker is a limited edition of the legendary 1980s running model X-CALIBER. Its design mirrors the original blue, green and white from the store’s first logo. The heritage design honours the progress and passion of the FOTT team.

The shoe’s blue upper is made of VENTILE®, an all-weather fabric with unsurpassed breathability, as well as suede overlays on the toe, heel tab and laces. The tiger stripes on both sides are enhanced with silver 3M shadow stripes. More silver 3M on the back salutes Onitsuka Tiger’s iconic CALIFORNIA 78 model and the brand’s running tradition.

A map of Moscow is printed on the sockliner and a boldly embroidered FOTT logo cannot be missed on the back. In addition to a set of solid blue and solid green laces, FOTT sneakers will have an additional flagged pair.

ONITSUKA TIGER AND HANON TEAM UP FOR AURORA BOREALIS SNEAKER

ONITSUKA TIGER AND HANON TEAM UP FOR AURORA BOREALIS SNEAKER

Eighties running style blazes with Northern Liites luminescence

In places far north, everyone knows the “Aurora Borealis,” a spectacle better known as the Northern Lights. Breath-taking colours appear in the sky when the sun emits electronically charged particles that collide at temperatures of over a million degrees.

The phenomenon has inspired a special-edition Northern Liites shoe by Onitsuka Tiger and renowned sneaker store Hanon.

Hanon’s first Northern Liites collaboration in 2009 was with the GT-ll from ASICS, owner of Onitsuka Tiger. This time Hanon chose the Onitsuka Tiger COLORADO EIGHTY-FIVE, a profile that was created for the great outdoors.

The new Northern Liite sneaker has a full premium upper and synthetic suede stripes. The Aurora Borealis is echoed with lavender blue stripes on the lateral side and purple on the medial that dazzle with a lustrous silver 3M shadow.

Blue and purple are colours rarely seen in the Northern Lights, hinting at the exquisiteness of the shoe. The more typical pink and green are printed on the sockliner reflecting a gradation of colours.
Hanon’s trademark logo is de-bossed on the side and the flame logo on the back of the shoe. Laces come in three styles: purple, white, and flagged with a Hanon logo on the tips.

NEW ONITSUKA TIGER X-CALIBER DESIGNED FOR URBAN TRACKS

NEW ONITSUKA TIGER X-CALIBER DESIGNED FOR URBAN TRACKS

Japan in 1982 was a beacon of progressive design and engineering. As a global hub for technology the booming economy gave the world icons such as the first CD player and Sony Watchman pocket TV.

Sneaker technology was no exception and leapt forward with Onitsuka Tiger’s all-terrain X-CALIBER GT sneaker, featuring pioneering performance-enhancing and injury-preventing design.

The shoe was so well received that Dr. George L. Parrott, an eminent professor and avid marathon runner, declared the X-CALIBER GT “possibly the best overall shoe design this year”.

The re-released X-CALIBER is a retro-looking, street savvy fashion shoe giving exceptional comfort thanks to its light, flexible and shock absorbing technology.

This distinctive design, featuring vertical heel vents – known as flex canals – aid movement and provide superior cushioning, while zig-zagged ‘quadra’ lacing secure and enhance foot support.

The 1980s style is easy on the eye thanks to a combination of breathable mesh material and mid sole made from a thick layer of Memory EVA, to minimise shock and give the wearer a spring in their urban step.

ONITSUKA TIGER INTRODUCES AUTUMN WINTER 2013 COLLECTION WITH ‘MY TOWN MY TRACKS’

ONITSUKA TIGER INTRODUCES AUTUMN WINTER 2013 COLLECTION WITH ‘MY TOWN MY TRACKS’

Onitsuka Tiger introduces its Autumn Winter 2013 collection with My Town My Tracks, a visual journey that interlinks impressions of three people, three sneakers and the diversity of Tokyo’s backstreets. We are capturing the stories of three captivating individuals pursuing their dreams in Tokyo: Asami, a barista and actress, Que, an artist and Chris, a young entrepreneur.

Showcasing models from the upcoming, running-inspired collection, the three characters lace up their sneakers and take us on a lap of discovery around their local tracks, revealing modern Japan through their own lens.

In the Shimokitazawa district, Asami presents an ULT-RACER model, as does Que, who is seen in his native Kichijoji. Chris presents the HARANDIA, before cycling through Nakameguro on his self-customised bicycle. Both models are new interpretations of the brand’s running heritage for the upcoming season.

Each journey is enriched by a stream of photos, capturing details along the way and shared through @onitsukatigerhq – our official Instagram profile. My Town My Tracks portrays heart-warming close-ups of individuals in the surroundings that influence them.

Nouveau OnitsukaTiger.com

Nouveau OnitsukaTiger.com

Bienvenue sur le nouveau site Internet d’Onitsuka Tiger. Poursuivez votre lecture afin de découvrir tout ce que notre maison en ligne a à vous offrir, des anciens collaborateurs au style de rue actuel.
Explorez notre dernier assortiment dans la section COLLECTION. Votre shopping numérique commence ici.
Bonjour nostalgie ! Notre section VITRINE présente nos meilleures collaborations, les modèles de platine au fil des années.
Soyez au courant de toutes les nouveautés d’Onitsuka Tiger, tous les communiqués de presse, les évènements mondiaux et locaux sont dans notre section NOUVELLES.
Comment portez-vous vos Onitsuka Tiger ? Visitez la section VOTRE STYLE pour une inspiration fraîche, ou capturez votre sens de la mode sur Instagram avec le tag #onitsukatiger et vous verrez peut-être votre survêtement sur notre site Internet.
Suivez notre évolution d’un tigreau jusqu’à un félin adulte. Tout sur notre naissance à Kobe, au Japon, jusqu’à notre ascension vers le redémarrage de la marque, dans la section HÉRITAGE.
Utilisez la section MAGASINS pour trouver où vous fournir une paire d’Onistuka Tiger en personne. De nos boutiques-phares à nos autres revendeurs, vous nous trouverez ici.
Vous restez sur votre faim ? Visitez-nous sur Facebook www.facebook.com/onitsukatiger et Twitter : twitter.com/onitsukatiger pour les dernières mises à jour de la marque et des produits.

Onitsuka Tiger Amsterdam Flagship

Onitsuka Tiger Amsterdam Flagship

Onitsuka Tiger a ouvert ses portes à un nouveau concept de boutique à Amsterdam en novembre 2012. Elle est située au cœur du quartier commerçant de Leidestraat. La boutique est un clin d’œil à l’héritage japonais de la marque, mais son but est de la faire basculer vers une expression moderne plus appropriée afin de soutenir le nouveau lancement d’Onitsyka Tiger, prévu pour janvier 2013.
L’assortiment de produits permet aux consommateurs de vivre la marque, depuis le point de vue d’une paire de chaussures, d’un survêtement ou d’accessoires et crée un espace fantastique pour vivre ce que prépare Onitsuka Tiger dans le futur proche : c’est-à-dire beaucoup de choses !
L’entrée se focalise sur le Japon moderne avec une fraîcheur contemporaine assistée par un éclairage vif et des finitions en métal satiné dans la lignée de la simplicité du style nippon.
Une finition en bambou sur le sol et des bricoles japonaises subtiles trahissent les racines de cette marque sportive japonaise originale. Les graphiques saisonniers se trouvent dans les vitrines de plexiglas encadrées de métal afin de mettre en valeur les histoires de merchandising des produits à travers la boutique.
La décision architecturale d’exposer les poutres en bois du plafond et les briques de l’immeuble est inspirée de l’engagement culturel de la marque envers l’art et la dédicace aux détails.
Le salon au fond de la boutique est une zone située sur deux étages, aux panels de bois, avec un éclairage intime, hébergeant une vaste sélection de chaussures et des dynamiques mises à jour graphiques et de produits. Les panneaux et le mélange de matériaux sont propres et fonctionnels.
Ceci est la prochaine étape pour la revente d’Onitsuka Tiger mais certainement pas la dernière. Il y aura toujours plus de choses à venir. Dans l’esprit d’ Onitsuka-san, nous continuerons cette approche kaizen , japonaise, dans nos améliorations à venir.
Adresse de la boutique : Leidsestraat 27, 1017NT, Amsterdam
Tél : +31 (0)20-5286183
Heures d’ouverture : Lundi 12h00 – 18h00
Mardi 10h00 – 18h00
Mercredi 10h00 – 18h00
Jeudi 10h00 – 21h00
Vendredi 10h00 – 18h00
Samedi 10h00 – 18h00
Dimanche 12h00 – 18h00

SS13 Craft of Movement campaign

SS13 Craft of Movement campaign

Pour la campagne de la marque de la saison printemps-été 2013, nous avons fait équipe avec NAM, un collectif de graphisme/art basé à Tokyo et fondé par le créateur Takayuki Nakazawa et le photographe Hiroshi Manaka, afin de capturer l’Art du mouvement du Japon moderne. En tout juste cinq jours, nous avons reconstruit les rues bouillonnantes de Tokyo au travers de trois scènes. Avec l’aide de leurs cannes à pêche de marque déposée, NAM a suspendu les accessoires sur le plateau, tandis que les modèles restaient en mouvement perpétuel afin d’imiter la fluidité du mouvement quotidien. Pour une aide supplémentaire, nous avons fait venir les étudiants d’art de l’Université artistique de Musashino de Tokyo afin qu’ils mettent la main à la pâte. Un ensemble de roues de nos partenaires de Tokyo Bike, un panneau stop japonais et le cerisier en fleur classique ont infusé la campagne avec notre héritage japonais et des zestes de la vie nipponne moderne.

Vivez les détails de la vitesse perpétuelle de Tokyo avec notre campagne vidéo. En plus de nos visuels de la campagne de la marque, nous avons créé une vidéo derrière les coulisses afin de montrer comment Onitsuka Tiger a collaboré avec NAM et son partenaire de production GunsRock Tokyo afin de combiner une photographie à la mise en scène fantastique et un design graphique astucieux afin de créer une expérience dynamique pour le printemps-été 2013.

Gardez un œil sur le site Internet et notre page Facebook pour suivre notre campagne vidéo, et avoir la possibilité de télécharger les bandes-son des vidéos créées exclusivement pour Onitsuka Tiger.

Tiger Corsair

Tiger Corsair

Ce printemps l’une des baskets les plus reconnaissables ; celle qui était la chaussure de jogging ultime dans les années 70 ; est de retour, modernisée.
Promenons-nous donc dans l’allée des souvenirs. Nous sommes en 1969 et le célèbre entraîneur athlétique et expert en jogging Bill Bowerman investi dans une compagnie de distribution de nouvelles baskets nommée Blue Ribbon Sports. Les baskets Onitsuka Tiger sont premières des ventes et Bowerman fait une proposition pour combiner deux modèles pour un matelassage extra et plus de confort ; une proposition qui mènera à la populaire chaussure de jogging que nous connaissons aujourd’hui.
Face au boom du jogging dans le monde entier dans les années 70, le style convertit des chaussures de sport, qui étaient auparavant réservées pour les compétitions, en une tendance de mode basée sur un style de vie. Les chaussures révolutionnaires furent tout d’abord appelées les CORTEZ, puis en 1976, le nom fut changé en TIGER CORSAIR.
Bien des années après, en 2013, les TIGER CORSAIR VINTAGE sont le premier modèle héroïque de la relance de la marque, et aucun modèle ne saurait être plus adapté à ce redémarrage. Mises à jours avec une silhouette moderne, les TIGER CORSAIR VINTAGE maintiennent les éléments de leur design classique avec sa forme fine et sa pointe allongée.
En honneur au créateur de mode original de 1969, une édition limitée de TIGER CORSAIR est également mise à la vente avec une couture en or rappelant l’année de naissance de la chaussure et avec les bandes rouges classiques.

ONITSUKA TIGER CELEBRATES 35th ANNIVERSARY OF CALIFORNIA 78

ONITSUKA TIGER CELEBRATES 35th ANNIVERSARY OF CALIFORNIA 78

California is the spiritual home of many iconic moments and movements, including the jogging and fitness crazes of the 1970s and 1980s.

CALIFORNIA 78 was a masterpiece of that era’s Onitsuka Tiger collection. The 35th anniversary of its impact on sport and fashion is celebrated this year with a limited edition of 1,978 pairs.

Crafted in its original iconic yellow and mid-blue colourway the shoe retains its classic silhouette and ‘T-toe’ construction; while the original nylon base is replaced with a light mesh upper and suede overlays. The CALIFORNIA 78 revolutionised running with its reflective patch on the heel, an innovation inspired by the rising popularity of evening jogging in Japan.

CALIFORNIA 78 35th anniversary edition is available in Onitsuka Tiger flagship stores and selected retailers worldwide.