ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

The colours of the desert at dusk and night are the inspiration behind Desert Pack, collaboration
between Onitsuka Tiger, ASICS and sneaker boutique Offspring.

Two silhouettes bring together the best of sister brands Onitsuka Tiger and ASICS.


Onitsuka Tiger SHAW RUNNER

SHAW RUNNER is a contemporary interpretation of a classic running style and forms the night
version of the Desert duo.

Its navy, white and tropical-green colour-combo, with blue speckles on the white sole, paints an
atmospheric picture of a cold and silent desert.

SHAW RUNNER’S reflective Tiger stripes and lace detail are further set off by an ice-coloured
panel on the outsole that incorporates tiger markings.
GEL technology with suede and mesh materials, combined with a SoLyte reflective midsole and
High Abrasion Resistant Rubber, results in an ultra-comfortable, lightweight shoe.

The special edition SHAW RUNNER retails at £110/ €130.


ASICS GEL LYTE V

The Desert colourway of the ever-fresh GEL LYTE V tells the story of a sandy wilderness at
dusk. Pink, beige and camel echo a sunset sky that reflects dark, mysterious shadows swallowed
by the deep blue of twilight.

The limited-edition GEL LYTE V features reflective ASICS stripes and lace stitches that glow as
they catch the light.

The look is further enhanced by an off-white and blue with white speckles sole and a part-ice
pink outsole.

The upper is outfitted with premium leather and the chunky sole incorporates GEL technology to
ensure a comfortable ride across the dunes of the street.

Desert Pack GEL LYTE V is £125/ €150.

‘MY TOWN MY TRACKS’ HITS EUROPE’S STREETS TO INTRODUCE ONITSUKA TIGER’S SPRING SUMMER 2014 COLLECTION

‘MY TOWN MY TRACKS’ HITS EUROPE’S STREETS TO INTRODUCE ONITSUKA TIGER’S SPRING SUMMER 2014 COLLECTION

Online films, vivid photography and Instagram uncover Milan’s hidden hotspots

Onitsuka Tiger supports its Spring Summer 2014 collection with My Town My Tracks, an exploration of contemporary Milan.

My Town My Tracks discovers how a young European spends his sunlit days through a series of films and photography with a Japanese twist.

This season’s ambassador is Erik Garbo, a half Italian and half Japanese student. The story begins with a personal video of Erik walking viewers through colourful streets of Navigli, his trendsetting neighbourhood. Located in the south west of Milan, the area is known for its historic canals and the latest street culture.

Onitsuka Tiger chose Erik and Navigli, because they share the brand’s values. All are proud of a strong heritage, but not afraid to challenge conformity.

Holding true to the love of Japanese detail, My Town My Tracks zooms in on one Onitsuka Tiger model: the SHAW RUNNER. In the key visual for advertising and point of sale, he presents the season’s hero sneaker, framed by the stunning Naviglio Grande canal and its vibrant side streets.

In his SHAW RUNNERS, Erik sets out to discover the hidden joys of his city. My Town My Tracks shows a typical day in his life as he mingles with friends and hops among hotspots. His favourite places are an independent record store, an underground bar and a pizzeria. He also can’t resist a sushi break or cooling down with gelato at an outdoor ice cream parlour.

Navagli’s secrets are further revealed by hundreds of beautiful Instagram photos that can be seen on instagram.com/onitsukatigerhq. A collection film and a behind-the-scenes video go into more detail about Onitsuka Tiger’s SS14 products and the vibe of Erik’s surroundings.