Christmas-themed design in festive red and green checkers fabric looks outstanding when matching on the gray leather.
The Mexico 66 model was born in 1966 and debuted at the 1968 Olympic games pretrial in Mexico. This is the most popular model of Onitsuka Tiger. One of the memorable colors is yellow with black stripes which was worn by supreme international celebrities in movies and the influence has been retained until now. This is what we called iconic.
Classic MEXICO Mid Runner made of high quality cracking leather and with the “Tokyo” word at the heel has created a strong vintage style while revealing the personality.
GSM – Game Set Match, is commonly tennis predicate meaning of victory.Onitsuka Tiger reproduced the classic tennis shoes – GSM, retaining the slender shape. One of the new versions is made of mild washing suede in wine red and blue colors; while another version is made of high-quality leather with suede in black and white. Both versions reveal the retro style and exudes a great sense of fashion.
Applied with two different wool fabrics, COLORADO EIGHTY-FIVE made with soft and smooth wool blended fabric, combined with brown and gray tone high contrast leather to become fashionable; and MEXICO 66 Slip On used of gray and brown tone textured wool blanket fabric, combined with washed suede to grow into a strong retro style.
Differentiates from general Tweed wool fabric, this collection weaves with uneven wool which creates a strong 3D unique texture. Harmony combination with suede, mesh and other materials generates the natural tones and the uniqueness.
MOJ means Made Of Japan. This collection has used high quality of Japanese Tweed wool fabric which has mixed with a variety of raw materials and just like twinkle shells to reveal the ethnic style. The high density weave creates a strong 3D texture showing the superior production technology of Japanese fabric. The color tone of pink and light brown echoing with fabrics and coupling with the velvet shoelaces makes the design become a noble fashion.
LAWNSHIP is a modernized version of the LAWNSHIP 30 tennis shoes developed in 1974. Its vulcanized outsole of solid rubber and characteristic round-toe provide both resilience and comfort when moving about on the tennis court. The minimalistic design adds a classic touch to the shoes.
Onitsuka Tiger and the famous Italian designer ANDREA POMPILIO collaborated once again to launch a FW16 collection, combined with Japanese sports fashion elements and designer’s Italian Hi-Street style to perfectly demonstrate the high-end sportswear!
This collection focused on the new design of DINGHY and pattern print, the former one made by leather with thick soles design which can averagely distribute the pressure during walking; and the latter one used green, gray and navy-based Camo Print fabric shades to couple with classic shoe styles, both designs reveal a younger and dynamic fashion impression.
Japan Okayama’s OKAYAMA DENIM is one of the world's best indigo dyeing denim. The indigo dyeing technique started in the Edo period (1603-1868). This unique technology and raw materials combining with the historical denim weaving technology make the indigo dyeing denim decolorized naturally. The traditional OKAYAMA DENIM is just like a precious art piece and the high quality of production has become one of the world's highest standards.
Onitsuka Tiger has integrated OKAYAMA DENIM with MEXICO 66 and MEXICO DELEGATION. Raw Denim with seasonal hottest raw edge design is perfectly mixed with Okayama natural indigo dyeing technique which makes the decolorization very natural and the Tone on Tone tiger symbol stand out after wearing for a long time.
The Onitsuka Tiger brand presents its global campaign
Artist ATSUO NAKAGAWA first time to participate the Brazil exhibition in 2006, he applied his main painting theme "monster" on this crossover design of MEXICO DELEGATION. Using Japanese’s popular color bright red, blue and white with simple lines to sketch out the life-like monster to expose the EGL style.
Street artist Titi Freak is strong in spray paints graffiti and his creations placed all over the streets around the world. For this collaboration, he chose the black leather LAWNSHIP with bright colors graffiti to show up the impression of street fashion.
Felipe Suzuki has been interested in art creation, good use of few elements for design to fill up your mind and thoughts by peace and incredible ideas. His design in gray-black tone with an orange semicircular pattern at the ankle position on COLORADO EIGHTY-FIVE, simple but reveal strong artistic appeal.
Luisa Matsushita – a visual artist and the lead singer of CSS in Brazil, who worked as a designer for important fashion brands from Sao Paulo. Luisa was inspired by tinfoil in this design of CALIFORNIA 78, themed as abstract illustration, coupled with plain color and splattered paints sole, these little embellishments demonstrate designer’s style.
Japan historical trendy sports brand Onitsuka Tiger has applied the metallic element on the classic style - MEXICO 66. By combining classic design with trendy elements, MEXICO 66 becomes the focus again.
SUMINAGASHI means "floating ink" in Japanese. "SUMINAGASHI" series has applied the ancient Japanese ink dyeing technique on shoes. With ink droplets natural floating in water, the artisan uses a pen to point and draw irregular flow or swirl-pattern, at the time transferring them to absorbent fabric to craft the marble-like pattern, followed by special dyeing treatment on the material. A pair of unique shoes was born which has revealed the Toyo fashion aesthetic, inheritance of traditional Japanese culture and artistic craftsmanship.
The launch of the special edition RASTA PACK is to meet Brazil’s once every four years sports event in July. By using the Brazilian flag colors of red, yellow and green with inkjet forms for design to express the dynamic and strong samba frenzy style.
2016, marks 50 years since the introduction of the Onitsuka Tiger Stripes, the symbol of Onitsuka Tiger.
The stripes were conceived as the iconic design of Onitsuka Tiger ahead of the Mexico Games. The first appearance of the Onitsuka Tiger Stripes on Onitsuka Tiger shoes in 1966 was a big step into the world for Onitsuka Tiger at the time.
Onitsuka Tiger will take a new step forward, with the keyword M66, in the 50th anniversary year.
M66 is the concept term for the 50th anniversary of the Onitsuka Tiger Stripes.
The anniversary lineup will feature a new model commemorating
50 years of the Onitsuka Tiger Stripes, the MEXICO DELEGATION; new item MEXICO 66 SAECULI; as well as Onitsuka Tiger’s flagship model MEXICO 66.
California is the spiritual home of many iconic moments and movements, including the jogging and fitness crazes of the 1970s and 1980s.
CALIFORNIA 78 was a masterpiece of that era’s Onitsuka Tiger collection. The 35th anniversary of its impact on sport and fashion is celebrated this year with a limited edition of 1,978 pairs.
Crafted in its original iconic yellow and mid-blue colourway the shoe retains its classic silhouette and ‘T-toe’ construction; while the original nylon base is replaced with a light mesh upper and suede overlays. The CALIFORNIA 78 revolutionised running with its reflective patch on the heel, an innovation inspired by the rising popularity of evening jogging in Japan.
CALIFORNIA 78 35th anniversary edition is available in Onitsuka Tiger flagship stores and selected retailers worldwide.
Welcome to the new Onitsuka Tiger website. Read on to discover everything our online house has to offer, from past collabs to current street style.
Explore our latest assortment in the COLLECTION section. Your digital window-shopping starts here.
Hello nostalgia! Our SHOWCASE section features our best collaborations, platinum models throughout the years.
Stay up to date on the latest from Onitsuka Tiger, including new releases, events worldwide and local happenings in our NEWS section.
How do you wear your Onitsuka Tiger? Visit the YOUR STYLE section for fresh inspiration, or capture your fashion sense on Instagram with the tag #onitsukatiger and you could see your outfit on our website.
See our growth from cub to full grown feline. Learn about our birth in Kobe, Japan all the way up to our brand reset in the HERITAGE section.
Use the STORES section to find where you can get your hands on a pair of Onitsuka Tiger in person. From our flagship stores to other retailers, you’ll find us here.
Hungry for more? Visit us on Facebook www.facebook.com/onitsukatiger and Twitter: twitter.com/onitsukatiger for the latest brand and product updates.
Onitsuka Tiger opened its doors to a new store concept in Amsterdam during November 2012. It is located in the heart of the commercial shopping district of Leidsestraat. The store gives a nod to the Brand’s Japanese heritage but aims to move it on to a more appropriate modern expression that supports the relaunch of Onitsuka Tiger, scheduled to land January 2013.
The product assortment allows consumers to experience the Brand from a footwear, apparel and accessories point of view and creates a great space to experience what is to come from Onitsuka Tiger in the near future – which is a lot!
The entrance focuses on Modern Japan with contemporary freshness supported by bright lighting and glossed metal finishes in a Nippon-style simplicity.
Bamboo finish on the floor and subtle Japanese knick-knacks further tell the roots of this original Japanese sports lifestyle brand. Seasonal graphics are housed in plexi-glass displays within the metal framework to enhance the product merchandising stories throughout the store.
The architectural decision to expose the wooden ceiling beams and brickwork of the building is inspired by the Brand’s cultural commitment to craftsmanship and dedication to detail.
The lounge at the back of the store is a two level wood-paneled area with intimate lighting to house a broad selection of footwear and dynamic seasonal update in graphics and product. The paneling and mixture of materials is clean and functional.
This is the next step in Onitsuka Tiger retail but for sure not the last. There will always be more to come. In the spirit of Onitsuka-san, we will continue his ‘kaizen’ approach, Japanese for continuous improvement.
Store address: Leidsestraat 27, 1017NT, Amsterdam
Tel: +31 (0)20-5286183
Opening hours: Monday 12:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 21:00
Friday 10:00 - 18:00
Saturday 10:00 - 18:00
Sunday 12:00 - 18:00
For the Spring-Summer 2013 brand campaign we teamed up with NAM, a Tokyo based graphic/art collective founded by graphic designer Takayuki Nakazawa and photographer Hiroshi Manaka, to capture the Craft of Movement in modern day Japan. In just five days we rebuilt the bustling streets of Tokyo across three scenes. Using their trademark nylon gut, NAM suspended the props on the set, while the models stayed in continuous motion to imitate the fluidity of daily movement. For some extra help on set, we brought in art students from Musashino Art University AND Tama Art University in Tokyo to get their hands dirty. A set of wheels from our collaboration partners at Tokyo Bike, a Japanese “stop” sign and the classic cherry blossom tree infused the campaign with our Japanese heritage and twists of modern day Nippon.
Experience the details of Tokyo’s ever-present momentum with our campaign video. Along with our brand campaign visuals, we’ve created a behind the scenes video that shows how Onitsuka Tiger worked with NAM and its production partner GunsRock Tokyo to combine fantastically staged photography and astute graphic design to create a dynamic experience for Spring-Summer 2013.
This autumn-winter one of the most recognised sneakers -- one that was the ultimate jogging shoe of the 1970s -- makes a modern comeback.
Let’s take a walk down memory lane. The year was 1969, and the renowned Oregon track coach and jogging expert Bill Bowerman had invested in a new sneaker distribution company called Blue Ribbon Sports. Onitsuka Tiger trainers were the top sellers and Bowerman made a proposal to combine two models for extra cushioning and comfort – a proposal that would lead to the popular jogging shoe we know today.
At the forefront of the worldwide jogging boom of the 1970s, the style turned sports shoes, which were previously only for competitive use, into a lifestyle-based fashion trend. The revolutionary shoes were first called the CORTEZ then, in 1976, the name was changed to TIGER CORSAIR.
Fast-forward to 2013. The TIGER CORSAIR VINTAGE is the first hero model in the brand reset, and there couldn’t be a model more suited for the launch. Updated with a modern silhouette, the TIGER CORSAIR VINTAGE maintains its classic design elements with its slim fit and long toe.
In honour of the original 1969 trendsetting, the TIGER CORSAIR is also released in a limited edition with iconic golden thread calling out the year of the shoe’s birth and classic red stripes.
The artwork has been done by French graphic designer :Jean Jullien
and published on the French Book : DESPORTS,
which talks about ‘sports’ from some different angles.
The books have been sold in book stores and select shops in France,
such as ‘merci’ in Paris etc.
Jean Jullien is a French graphic designer living and working in London. He comes from Nantes and did a graphic design degree in Quimper before coming to London. He graduated from Central Saint Martins in 2008 and from the Royal College of Art in 2010. He works closely with the musician Niwouinwouin. His practice ranges from Illustration to photography, video, costumes, installations, books, posters and clothing to create a coherent yet eclectic body of work.
In 2011, he founded Jullien Brothers, a duo specialised in moving image: jullienbrothers.com
In 2012, he created News of the Times with Yann Le Bec and Gwendal Le Bec: newsofthetimes.tumblr.com