ONITSUKA TIGER INTRODUCES AUTUMN WINTER 2013 COLLECTION WITH ‘MY TOWN MY TRACKS’

ONITSUKA TIGER INTRODUCES AUTUMN WINTER 2013 COLLECTION WITH ‘MY TOWN MY TRACKS’

Onitsuka Tiger introduces its Autumn Winter 2013 collection with My Town My Tracks, a visual journey that interlinks impressions of three people, three sneakers and the diversity of Tokyo’s backstreets. We are capturing the stories of three captivating individuals pursuing their dreams in Tokyo: Asami, a barista and actress, Que, an artist and Chris, a young entrepreneur.

Showcasing models from the upcoming, running-inspired collection, the three characters lace up their sneakers and take us on a lap of discovery around their local tracks, revealing modern Japan through their own lens.

In the Shimokitazawa district, Asami presents an ULT-RACER model, as does Que, who is seen in his native Kichijoji. Chris presents the HARANDIA, before cycling through Nakameguro on his self-customised bicycle. Both models are new interpretations of the brand’s running heritage for the upcoming season.

Each journey is enriched by a stream of photos, capturing details along the way and shared through @onitsukatigerhq – our official Instagram profile. My Town My Tracks portrays heart-warming close-ups of individuals in the surroundings that influence them.