Onitsuka Tiger Amsterdam Flagship

Onitsuka Tiger Amsterdam Flagship

Onitsuka Tiger opened its doors to a new store concept in Amsterdam during November 2012. It is located in the heart of the commercial shopping district of Leidsestraat. The store gives a nod to the Brand’s Japanese heritage but aims to move it on to a more appropriate modern expression that supports the relaunch of Onitsuka Tiger, scheduled to land January 2013.
The product assortment allows consumers to experience the Brand from a footwear, apparel and accessories point of view and creates a great space to experience what is to come from Onitsuka Tiger in the near future – which is a lot!
The entrance focuses on Modern Japan with contemporary freshness supported by bright lighting and glossed metal finishes in a Nippon-style simplicity.
Bamboo finish on the floor and subtle Japanese knick-knacks further tell the roots of this original Japanese sports lifestyle brand. Seasonal graphics are housed in plexi-glass displays within the metal framework to enhance the product merchandising stories throughout the store.
The architectural decision to expose the wooden ceiling beams and brickwork of the building is inspired by the Brand’s cultural commitment to craftsmanship and dedication to detail.
The lounge at the back of the store is a two level wood-paneled area with intimate lighting to house a broad selection of footwear and dynamic seasonal update in graphics and product. The paneling and mixture of materials is clean and functional.
This is the next step in Onitsuka Tiger retail but for sure not the last. There will always be more to come. In the spirit of Onitsuka-san, we will continue his ‘kaizen’ approach, Japanese for continuous improvement.

Store address: Leidsestraat 27, 1017NT, Amsterdam
Tel: +31 (0)20-5286183
Opening hours: Monday 12:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 21:00
Friday 10:00 - 18:00
Saturday 10:00 - 18:00
Sunday 12:00 - 18:00