Sneakersnstuff x ASICS x Onitsuka Tiger Introduce the ‘Tailor Pack’

Sneakersnstuff x ASICS x Onitsuka Tiger Introduce the ‘Tailor Pack’

The Sneakersnstuff x ASICS x Onitsuka Tiger ‘Tailor Pack’ is our way of dressing up.
When we opened up Sneakersnstuff 16 years ago, you were not allowed to wear
sneakers when you were going to a club. And we never wanted to wear anything else but
sneakers. So we named our opening party “Dresscode Sneakers” and did not let people
in unless they had sneakers on.


The Sneakersnstuff x ASICS x Onitsuka Tiger ‘Tailor Pack’ is a nod to that era. As ASICS
and Onitsuka Tiger have a long history of making the best running shoes out there, we
wanted to come together and bring something a bit more dressed up to the table.


The ASICS GEL-LYTE V has a nice toned down off-white midsole, an army green smooth
synthetic nubuck upper with big parts in proper tweed. And just to make sure that you
can match these with something, we have also made a very limited run of Sneakersnstuff
x ASICS bow ties in the same tweed material. The bow tie will be included for the first
lucky customers on the release date in Stockholm, London and online.


The Onitsuka Tiger SHAW RUNNER comes with a nice navy pinstriped upper and
smooth synthetic nubuck details in navy. We have also been able to create a nice super
duper limited edition Sneakersnstuff x Onitsuka Tiger bow tie that will be included for
the first customers on the release date in Stockholm, London and online.


The ‘Tailor Pack’ will be released at all Sneakersnstuff locations January 31th. Other
selected retailers will sell the pack at February 7th.

ONITSUKA TIGER’S HARANDIA MT SUEDE ‘SNEAKER BOOT’

ONITSUKA TIGER’S HARANDIA MT SUEDE ‘SNEAKER BOOT’

HARANDIA MT SUEDE, by Japanese sports lifestyle brand Onitsuka Tiger, is inspired by
winter running.

The water-repellent ‘sneaker boot’ is engineered for individuals to challenge cold and wet streets.
Its stylish mid-top guarantees the support and protection of a boot, while GEL technology
married with a SoLyte midsole and High Abrasion Rubber, ensures the wearer all the comfort of
a sneaker.

It drops in three refreshing colourways: dark grey, dark blue and olive, or honey mustard. In
addition to the Onitsuka Tiger logo stamped on the heel counter, additional detailing sees “Kobe,
Japan Est. 1949” emblazoned on the tongue, an homage to the brand’s origin.

HARANDIA MT SUEDE is available from selected retailers from 1 August 2014 with an RRP
of €130.

A children’s version of the shoe in standard suede yet with the same colours will drop on 1
October 2014.

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

The colours of the desert at dusk and night are the inspiration behind Desert Pack, collaboration
between Onitsuka Tiger, ASICS and sneaker boutique Offspring.
Two silhouettes bring together the best of sister brands Onitsuka Tiger and ASICS.
Onitsuka Tiger SHAW RUNNER
SHAW RUNNER is a contemporary interpretation of a classic running style and forms the night
version of the Desert duo.
Its navy, white and tropical-green colour-combo, with blue speckles on the white sole, paints an
atmospheric picture of a cold and silent desert.
SHAW RUNNER’S reflective Tiger stripes and lace detail are further set off by an ice-coloured
panel on the outsole that incorporates tiger markings.
GEL technology with suede and mesh materials, combined with a SoLyte reflective midsole and
High Abrasion Resistant Rubber, results in an ultra-comfortable, lightweight shoe.
The special edition SHAW RUNNER retails at £110/ €130.
ASICS GEL LYTE V
The Desert colourway of the ever-fresh GEL LYTE V tells the story of a sandy wilderness at
dusk. Pink, beige and camel echo a sunset sky that reflects dark, mysterious shadows swallowed
by the deep blue of twilight.
The limited-edition GEL LYTE V features reflective ASICS stripes and lace stitches that glow as
they catch the light.
The look is further enhanced by an off-white and blue with white speckles sole and a part-ice
pink outsole.
The upper is outfitted with premium leather and the chunky sole incorporates GEL technology to
ensure a comfortable ride across the dunes of the street.
Desert Pack GEL LYTE V is £125/ €150.

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

The colours of the desert at dusk and night are the inspiration behind Desert Pack, collaboration
between Onitsuka Tiger, ASICS and sneaker boutique Offspring.

Two silhouettes bring together the best of sister brands Onitsuka Tiger and ASICS.

Onitsuka Tiger SHAW RUNNER
SHAW RUNNER is a contemporary interpretation of a classic running style and forms the night
version of the Desert duo.
Its navy, white and tropical-green colour-combo, with blue speckles on the white sole, paints an
atmospheric picture of a cold and silent desert.
SHAW RUNNER’S reflective Tiger stripes and lace detail are further set off by an ice-coloured
panel on the outsole that incorporates tiger markings.
GEL technology with suede and mesh materials, combined with a SoLyte reflective midsole and
High Abrasion Resistant Rubber, results in an ultra-comfortable, lightweight shoe.
The special edition SHAW RUNNER retails at £110/ €130.

ASICS GEL LYTE V
The Desert colourway of the ever-fresh GEL LYTE V tells the story of a sandy wilderness at
dusk. Pink, beige and camel echo a sunset sky that reflects dark, mysterious shadows swallowed
by the deep blue of twilight.
The limited-edition GEL LYTE V features reflective ASICS stripes and lace stitches that glow as
they catch the light.
The look is further enhanced by an off-white and blue with white speckles sole and a part-ice
pink outsole.
The upper is outfitted with premium leather and the chunky sole incorporates GEL technology to
ensure a comfortable ride across the dunes of the street.

Desert Pack GEL LYTE V is £125/ €150.

PROGRESSIVE DESIGN IS THE HALLMARK OF ONITSUKA TIGER’S AW14 COLLECTION

PROGRESSIVE DESIGN IS THE HALLMARK OF ONITSUKA TIGER’S AW14 COLLECTION

This Autumn Winter Onitsuka Tiger’s signature stripes radiate from designs shaped by modern classics and progressive street-style.

The Japanese sports lifestyle brand’s collection features slick silhouettes, bold, refreshing colours and performance-enhanced materials. Three key models characterise designs brought to life with Japanese values and urban culture entwined.

HARANDIA MT
Inspired by winter running, this season’s HARANDIA MT is crafted for the urban environment during the colder months. The chunky mid top’s key colourway is grey and soft grey but seven other options are available, including three premium suede executions. The shoe’s detail extends to “Kobe, Japan Est. 1949” emblazoned on the tongue, paying homage to the brand’s birth, while the logo is stamped on the heel counter.

HARANDIA MT’s use of tech mesh, synthetic nubuck leather and real suede enhance the design. It is super-comfortable thanks to the inclusion of GEL technology married with a SoLyte midsole and High Abrasion Rubber.

SHAW RUNNER WOMEN
SHAW RUNNER is a modern interpretation of a traditional running style first introduced in SS14. This season SHAW RUNNER will drop in a women’s fit and striking key colourway of festival fuchsia with a lime green outsole. Honeycomb mesh or rich suede fabrics are available in three other colour combinations.

The style is the second Onitsuka Tiger shoe to incorporate GEL technology, with comfort and lightness guaranteed thanks to a SoLyte reflective midsole and High Abrasion Rubber.

CURREO
An exciting new silhouette is CURREO, a design that evidences Onitsuka Tiger’s evolution. CURREO is a sleek, contemporary expression of the 1980s heritage runner, X-CALIBER.

Available in men’s and women’s fit, the key colourway is black and heritage blue, plus four additional colours, with the Onitsuka Tiger logo featured on the tongue and heel.

APPAREL
AW14’s apparel collection is extended with designs enhanced by superior-quality material and Japanese attention to detail. To complement apparel basics the range includes stylish fitted jackets.

Onitsuka Tiger will support its collection with a continuation of the My Town My Tracks campaign, which discovers how people live life in their unexplored home neighbourhoods.

HARANDIA MT MESH RRP is €120 and available 1 September; SHAW RUNNER WOMEN €100 RRP drops 1 June; and CURREO €75 RRP launches 1 July.

ANDREA POMPILIO X ONITSUKA TIGER

ANDREA POMPILIO X ONITSUKA TIGER

In its third season, Onitsuka Tiger X Andrea Pompilio represents the perfect union between the sportswear heritage of the Japanese brand and the Italian creativity of designer Andrea Pompilio. For SS14 the designer took inspiration from the musicians, artists and break dancers that enliven the streets of underground neighbourhoods in Los Angeles. The prints, Andrea Pompilio’s signature feature, blend together with Onitsuka Tiger’s collection in a kaleidoscope of computerised, sprayed and tattooed graphics that recall the artworks of urban artists.

For the first time, a capsule collection for women is added to the traditional men’s line, maintaining its strong street style personality. The colours recall the freshness of California, with clear references to Downtown L.A.’s graffiti. The accessory line of backpacks, caps and visors has a touch of the original Los Angeles ’80s Hip Hop style revisited with a contemporary vision.

Andrea Pompilio x Onitsuka Tiger SS14 is available at select stores globally.

ONITSUKA TIGER ENGAGES AMSTERDAM FOR ‘MY TOWN MY TRACKS’ AUTUMN WINTER 2014 COLLECTION

ONITSUKA TIGER ENGAGES AMSTERDAM FOR ‘MY TOWN MY TRACKS’ AUTUMN WINTER 2014 COLLECTION

Japanese sports fashion brand Onitsuka Tiger goes Dutch for Autumn Winter 2014, with a spotlight on Amsterdam for the next instalment of its My Town My Tracks campaign.

Produced by creative agency Blast Radius Amsterdam, My Town My Tracks is set in the Netherlands’ cosmopolitan capital where the focus is on Tosao, an energetic half-Dutch and half-Japanese entrepreneur.

The story of Tosao plays out in De Jordaan, the city centre’s labyrinthine north-west district of quiet cobbled streets, canals, courtyards, boutiques and galleries.

Following in the footsteps of My Town My Tracks’ predecessors, Tosao introduces viewers to his neighbourhood, friends and hangouts.

Onitsuka Tiger fans are invited to shadow his journey on foot and by bicycle to venues that capture the city’s rhythm through a series of intimate photographs, videos and more than 90 Instagram images.

Photographer Fleur Bolt captured the still visuals which accompanies the collection film and seven behind-the-scenes Instagram videos.

In the key visuals Tosao showcases the season’s hero product – HARANDIA MT – a sneaker-boot inspired by winter running and crafted for the colder months in an urban environment. 

Lisa Hogg, Onitsuka Tiger’s head of brand management, says: “Onitsuka Tiger is a brand for all seasons and this is evident in our AW14 models. We present our new collection in Amsterdam, a city of cultural secrets where every street, canal and courtyard has a story.  Tosao’s My Town My Tracks through De Jordaan reflects our brand values and belief in individuality and urban culture.&rdquo

Karian Weijers, art director at Blast Radius Amsterdam, says: "De Jordaan encapsulates Onitsuka Tiger’s vision of progress respecting tradition. Through Tosao’s eyes we get a glimpse of the neighbourhood’s jazzy brown café soul, which is totally in tune with the beat of young artists and entrepreneurs who call it home.”

Blast Radius’ senior copywriter, Vanessa Inggs, adds: “For the third instalment of My Town My Tracks, we sought out a crisp, bright documentary style in both film and photography to capture the feeling of discovering Amsterdam with a local on a cold winter day.”

Other styles to feature in the campaign are CURREO, a modern interpretation of 1980s classic running shoe X-CALIBER, and SHAW RUNNER WOMEN, a contemporary sneaker for the street-style conscious.

ONITSUKA TIGER UNVEILS SHAW RUNNER, HARANDIA AND SHERBORNE RUNNER: URBAN SNEAKERS FOR MY TOWN MY TRACKS

ONITSUKA TIGER UNVEILS SHAW RUNNER, HARANDIA AND SHERBORNE RUNNER: URBAN SNEAKERS FOR MY TOWN MY TRACKS

This season Onitsuka Tiger takes to the streets and explores new avenues of progressive sneaker design, to reveal a marriage of performance, comfort and urban style.

The iconic Tiger stripes radiate from new silhouettes, textures and colourways, with selected models incorporating GEL technology.

The label’s forward-looking direction is brought to life by My Town My Tracks, a story that began last season in Tokyo and this spring visits Milan.

Together, the new collection and My Town My Tracks embody a simple truth: Onitsuka Tiger’s footwear is made for those who challenge conformity and value street culture.

The three key models mark a new chapter for Onitsuka Tiger, a story of progressive sneaker design, beautifully crafted materials and cool styles.

SHAW RUNNER
SS14’s hero product is SHAW RUNNER, a contemporary interpretation of a classic running style. The key colour combination is a striking light and dark grey combination in mesh and synthetic suede with great yellow accents.

With three material and eight colour options, SHAW RUNNER’s profile is enhanced by an outsole that features accents of tiger patterns and Japanese TABI, traditional socks that separate the big toe from the others.

HARANDIA FOR WOMEN
HARANDIA has been released for this season for the first time in a women’s fit and its key colourway is light brown and lime in mesh/synthetic suede. There are two materials and six colour variations to choose from.


SHERBORNE RUNNER
fuses the upper look of ULTIMATE 81, one of the brand’s 1980s icons, with a modern midsole to create a new design. The shoe’s construction adds extra flexibility, cushioning and lightness, while the toe and heel area are reinforced for added durability.

APPAREL
In addition to footwear, SS14 offers an apparel collection that combines street style and sports. The range covers men’s tees, polo shirts, hoodies, jackets, track pants and accessories.

The accessories collection includes backpacks, wallets, smartphone cases and baseball caps, as well as a five-panel cap.

TGWO X Onitsuka Tiger

TGWO X Onitsuka Tiger

Sneaker fans from all over Germany flock to THE GOOD WILL OUT (TGWO) store when they want something special. Aficionados often camp overnight in front of the shop for first grabs on a limited edition. Owners Alex and Olli not only opened TGWO in 2008, but also the nearby Sneaker Museum in 2011. Their dedication to sports shoe heritage has made them sneaker freak idols.

At TGWO, rare and popular models are placed on the walls with devotion. The shop is an official landmark located in Cologne’s historic Belgian district. The original storefront, door and stone floor have been refurbished to stay true to the elegant style of the building built in the early 1900s.

Japanese sport lifestyle brand Onitsuka Tiger and long-time friend TGWO have collaborated to create an exclusive TGWO shoe called the SILVER KNIGHT. It is a limited edition of the 1980s running model X-CALIBER. The name plays with the word Excalibur, King Arthur’s magical sword.

The comfortable but street-savvy sneaker has a unique design that honours the stone grey, forest green and burgundy of the TGWO antique storefront. The collaboration between TGWO and Onitsuka Tiger, two authentic sneaker icons, proves that passion and dedication pay off. As the owners believe, “the good” will always prevail in the end.

The TGWO sneaker has a complete 3M upper with structured mesh that shines like a knight’s chain armour. Green stripes sweep over the lateral side, while silver 3M tiger stripes blaze from the medial side. A debossed TGWO logo on the lateral side is matched with a red debossed Onitsuka Tiger logo on the back. A final unique feature is one burgundy metal eyelet on each shoe.

This exquisite X-CALIBER has a suede-padded tongue and comes with three sets of laces in green, burgundy and white 3M. All laces have TGWO written on the tips. The left foot steps into a green sockliner with a TGWO logo, whereas the right foot gets a red sockliner with an Onitsuka Tiger logo.

It will be on sale at TGWO on December 7, 2013, and globally available on December 14, 2013.

ONITSUKA TIGER AND HANON UNLEASH WILDCATS SNEAKER

ONITSUKA TIGER AND HANON UNLEASH WILDCATS SNEAKER

This past summer, fans camped overnight to get their hands on a pair of Northern Liites sneakers by Onitsuka Tiger and Hanon. The limited editions sold out immediately throughout Europe. But there is good news for fans still searching for special Hanon shoes: the Wildcats are out.

Also built from the chunky COLORADO EIGHTY-FIVE model, the Wildcats sneaker is named after a running club from Hanon’s northern Scotland. The name was borrowed from the graceful yet untameable cats, also called The Tiger of the Highlands.

The shoe’s blazing red and orange symbolize the classic style of the Wildcat club and the spirit of the endangered super-predators. Along with other unique features, both Onitsuka Tiger and Hanon logos are playfully placed on the shoes.

It will be on sale at the London and Amsterdam Onitsuka Tiger locations as of November 9, 2013.

ONITSUKA TIGER AND FOTT PAY TRIBUTE TO RUSSIAN MENSWEAR EVOLUTION

ONITSUKA TIGER AND FOTT PAY TRIBUTE TO RUSSIAN MENSWEAR EVOLUTION

Style in the Russian capital has progressed in recent years and casual clothing and sneaker store FOTT has played a fundamental part in the evolution. From its early days in 2005 until present day, FOTT’s influence has changed the way Russians look at fashion.

Onitsuka Tiger and menswear shop FOTT have created a sneaker that pays homage to the store’s influence on urban Russian fashion. The shoe is FOTT’s premiere collaboration.

Seven years ago, FOTT was an online forum for the growing metropolitan creative class. The first store opened in 2008 and moved to Moscow’s high-end shopping district in November 2012. Here, the world’s best emerging brands are displayed in a giant factory-style space with the latest aspirational European interior design. FOTT’s products range includes clothing brands dedicated to both design and technology.

FOTT and Onitsuka Tiger have worked together since the early years and a unique sneaker has been created to celebrate this friendship. The FOTT sneaker is a limited edition of the legendary 1980s running model X-CALIBER. Its design mirrors the original blue, green and white from the store’s first logo. The heritage design honours the progress and passion of the FOTT team.

The shoe’s blue upper is made of VENTILE®, an all-weather fabric with unsurpassed breathability, as well as suede overlays on the toe, heel tab and laces. The tiger stripes on both sides are enhanced with silver 3M shadow stripes. More silver 3M on the back salutes Onitsuka Tiger’s iconic CALIFORNIA 78 model and the brand’s running tradition.

A map of Moscow is printed on the sockliner and a boldly embroidered FOTT logo cannot be missed on the back. In addition to a set of solid blue and solid green laces, FOTT sneakers will have an additional flagged pair.

ONITSUKA TIGER AND HANON TEAM UP FOR AURORA BOREALIS SNEAKER

ONITSUKA TIGER AND HANON TEAM UP FOR AURORA BOREALIS SNEAKER

Eighties running style blazes with Northern Liites luminescence

In places far north, everyone knows the “Aurora Borealis,” a spectacle better known as the Northern Lights. Breath-taking colours appear in the sky when the sun emits electronically charged particles that collide at temperatures of over a million degrees.

The phenomenon has inspired a special-edition Northern Liites shoe by Onitsuka Tiger and renowned sneaker store Hanon.

Hanon’s first Northern Liites collaboration in 2009 was with the GT-ll from ASICS, owner of Onitsuka Tiger. This time Hanon chose the Onitsuka Tiger COLORADO EIGHTY-FIVE, a profile that was created for the great outdoors.

The new Northern Liite sneaker has a full premium upper and synthetic suede stripes. The Aurora Borealis is echoed with lavender blue stripes on the lateral side and purple on the medial that dazzle with a lustrous silver 3M shadow.

Blue and purple are colours rarely seen in the Northern Lights, hinting at the exquisiteness of the shoe. The more typical pink and green are printed on the sockliner reflecting a gradation of colours.
Hanon’s trademark logo is de-bossed on the side and the flame logo on the back of the shoe. Laces come in three styles: purple, white, and flagged with a Hanon logo on the tips.

NEW ONITSUKA TIGER X-CALIBER DESIGNED FOR URBAN TRACKS

NEW ONITSUKA TIGER X-CALIBER DESIGNED FOR URBAN TRACKS

Japan in 1982 was a beacon of progressive design and engineering. As a global hub for technology the booming economy gave the world icons such as the first CD player and Sony Watchman pocket TV.

Sneaker technology was no exception and leapt forward with Onitsuka Tiger’s all-terrain X-CALIBER GT sneaker, featuring pioneering performance-enhancing and injury-preventing design.

The shoe was so well received that Dr. George L. Parrott, an eminent professor and avid marathon runner, declared the X-CALIBER GT “possibly the best overall shoe design this year”.

The re-released X-CALIBER is a retro-looking, street savvy fashion shoe giving exceptional comfort thanks to its light, flexible and shock absorbing technology.

This distinctive design, featuring vertical heel vents – known as flex canals – aid movement and provide superior cushioning, while zig-zagged ‘quadra’ lacing secure and enhance foot support.

The 1980s style is easy on the eye thanks to a combination of breathable mesh material and mid sole made from a thick layer of Memory EVA, to minimise shock and give the wearer a spring in their urban step.

ONITSUKA TIGER INTRODUCES AUTUMN WINTER 2013 COLLECTION WITH ‘MY TOWN MY TRACKS’

ONITSUKA TIGER INTRODUCES AUTUMN WINTER 2013 COLLECTION WITH ‘MY TOWN MY TRACKS’

Onitsuka Tiger introduces its Autumn Winter 2013 collection with My Town My Tracks, a visual journey that interlinks impressions of three people, three sneakers and the diversity of Tokyo’s backstreets. We are capturing the stories of three captivating individuals pursuing their dreams in Tokyo: Asami, a barista and actress, Que, an artist and Chris, a young entrepreneur.

Showcasing models from the upcoming, running-inspired collection, the three characters lace up their sneakers and take us on a lap of discovery around their local tracks, revealing modern Japan through their own lens.

In the Shimokitazawa district, Asami presents an ULT-RACER model, as does Que, who is seen in his native Kichijoji. Chris presents the HARANDIA, before cycling through Nakameguro on his self-customised bicycle. Both models are new interpretations of the brand’s running heritage for the upcoming season.

Each journey is enriched by a stream of photos, capturing details along the way and shared through @onitsukatigerhq – our official Instagram profile. My Town My Tracks portrays heart-warming close-ups of individuals in the surroundings that influence them.

Brand new OnitsukaTiger.com

Brand new OnitsukaTiger.com

Welcome to the new Onitsuka Tiger website. Read on to discover everything our online house has to offer, from past collabs to current street style.

Explore our latest assortment in the COLLECTION section. Your digital window-shopping starts here.
Hello nostalgia! Our SHOWCASE section features our best collaborations, platinum models throughout the years.

Stay up to date on the latest from Onitsuka Tiger, including new releases, events worldwide and local happenings in our NEWS section.

How do you wear your Onitsuka Tiger? Visit the YOUR STYLE section for fresh inspiration, or capture your fashion sense on Instagram with the tag #onitsukatiger and you could see your outfit on our website.

See our growth from cub to full grown feline. Learn about our birth in Kobe, Japan all the way up to our brand reset in the HERITAGE section.

Use the STORES section to find where you can get your hands on a pair of Onitsuka Tiger in person. From our flagship stores to other retailers, you’ll find us here.

Hungry for more? Visit us on Facebook www.facebook.com/onitsukatiger and Twitter: twitter.com/onitsukatiger for the latest brand and product updates.

Onitsuka Tiger Amsterdam Flagship

Onitsuka Tiger Amsterdam Flagship

Onitsuka Tiger opened its doors to a new store concept in Amsterdam during November 2012. It is located in the heart of the commercial shopping district of Leidsestraat. The store gives a nod to the Brand’s Japanese heritage but aims to move it on to a more appropriate modern expression that supports the relaunch of Onitsuka Tiger, scheduled to land January 2013.
The product assortment allows consumers to experience the Brand from a footwear, apparel and accessories point of view and creates a great space to experience what is to come from Onitsuka Tiger in the near future – which is a lot!
The entrance focuses on Modern Japan with contemporary freshness supported by bright lighting and glossed metal finishes in a Nippon-style simplicity.
Bamboo finish on the floor and subtle Japanese knick-knacks further tell the roots of this original Japanese sports lifestyle brand. Seasonal graphics are housed in plexi-glass displays within the metal framework to enhance the product merchandising stories throughout the store.
The architectural decision to expose the wooden ceiling beams and brickwork of the building is inspired by the Brand’s cultural commitment to craftsmanship and dedication to detail.
The lounge at the back of the store is a two level wood-paneled area with intimate lighting to house a broad selection of footwear and dynamic seasonal update in graphics and product. The paneling and mixture of materials is clean and functional.
This is the next step in Onitsuka Tiger retail but for sure not the last. There will always be more to come. In the spirit of Onitsuka-san, we will continue his ‘kaizen’ approach, Japanese for continuous improvement.

Store address: Leidsestraat 27, 1017NT, Amsterdam
Tel: +31 (0)20-5286183
Opening hours: Monday 12:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 21:00
Friday 10:00 - 18:00
Saturday 10:00 - 18:00
Sunday 12:00 - 18:00

SS13 Craft of Movement campaign

SS13 Craft of Movement campaign

For the Spring-Summer 2013 brand campaign we teamed up with NAM, a Tokyo based graphic/art collective founded by graphic designer Takayuki Nakazawa and photographer Hiroshi Manaka, to capture the Craft of Movement in modern day Japan. In just five days we rebuilt the bustling streets of Tokyo across three scenes. Using their trademark nylon gut, NAM suspended the props on the set, while the models stayed in continuous motion to imitate the fluidity of daily movement. For some extra help on set, we brought in art students from Musashino Art University AND Tama Art University in Tokyo to get their hands dirty. A set of wheels from our collaboration partners at Tokyo Bike, a Japanese “stop” sign and the classic cherry blossom tree infused the campaign with our Japanese heritage and twists of modern day Nippon.

Experience the details of Tokyo’s ever-present momentum with our campaign video. Along with our brand campaign visuals, we’ve created a behind the scenes video that shows how Onitsuka Tiger worked with NAM and its production partner GunsRock Tokyo to combine fantastically staged photography and astute graphic design to create a dynamic experience for Spring-Summer 2013.

Tiger Corsair

Tiger Corsair

This autumn-winter one of the most recognised sneakers -- one that was the ultimate jogging shoe of the 1970s -- makes a modern comeback.

Let’s take a walk down memory lane. The year was 1969, and the renowned Oregon track coach and jogging expert Bill Bowerman had invested in a new sneaker distribution company called Blue Ribbon Sports. Onitsuka Tiger trainers were the top sellers and Bowerman made a proposal to combine two models for extra cushioning and comfort – a proposal that would lead to the popular jogging shoe we know today.

At the forefront of the worldwide jogging boom of the 1970s, the style turned sports shoes, which were previously only for competitive use, into a lifestyle-based fashion trend. The revolutionary shoes were first called the CORTEZ then, in 1976, the name was changed to TIGER CORSAIR.

Fast-forward to 2013. The TIGER CORSAIR VINTAGE is the first hero model in the brand reset, and there couldn’t be a model more suited for the launch. Updated with a modern silhouette, the TIGER CORSAIR VINTAGE maintains its classic design elements with its slim fit and long toe.

In honour of the original 1969 trendsetting, the TIGER CORSAIR is also released in a limited edition with iconic golden thread calling out the year of the shoe’s birth and classic red stripes.

ONITSUKA TIGER CELEBRATES 35th ANNIVERSARY OF CALIFORNIA 78

ONITSUKA TIGER CELEBRATES 35th ANNIVERSARY OF CALIFORNIA 78

California is the spiritual home of many iconic moments and movements, including the jogging and fitness crazes of the 1970s and 1980s.

CALIFORNIA 78 was a masterpiece of that era’s Onitsuka Tiger collection. The 35th anniversary of its impact on sport and fashion is celebrated this year with a limited edition of 1,978 pairs.

Crafted in its original iconic yellow and mid-blue colourway the shoe retains its classic silhouette and ‘T-toe’ construction; while the original nylon base is replaced with a light mesh upper and suede overlays. The CALIFORNIA 78 revolutionised running with its reflective patch on the heel, an innovation inspired by the rising popularity of evening jogging in Japan.

CALIFORNIA 78 35th anniversary edition is available in Onitsuka Tiger flagship stores and selected retailers worldwide.