ONITSUKA TIGER AND FOTT PAY TRIBUTE TO RUSSIAN MENSWEAR EVOLUTION

ONITSUKA TIGER AND FOTT PAY TRIBUTE TO RUSSIAN MENSWEAR EVOLUTION

Style in the Russian capital has progressed in recent years and casual clothing and sneaker store FOTT has played a fundamental part in the evolution. From its early days in 2005 until present day, FOTT’s influence has changed the way Russians look at fashion.

Onitsuka Tiger and menswear shop FOTT have created a sneaker that pays homage to the store’s influence on urban Russian fashion. The shoe is FOTT’s premiere collaboration.

Seven years ago, FOTT was an online forum for the growing metropolitan creative class. The first store opened in 2008 and moved to Moscow’s high-end shopping district in November 2012. Here, the world’s best emerging brands are displayed in a giant factory-style space with the latest aspirational European interior design. FOTT’s products range includes clothing brands dedicated to both design and technology.

FOTT and Onitsuka Tiger have worked together since the early years and a unique sneaker has been created to celebrate this friendship. The FOTT sneaker is a limited edition of the legendary 1980s running model X-CALIBER. Its design mirrors the original blue, green and white from the store’s first logo. The heritage design honours the progress and passion of the FOTT team.

The shoe’s blue upper is made of VENTILE®, an all-weather fabric with unsurpassed breathability, as well as suede overlays on the toe, heel tab and laces. The tiger stripes on both sides are enhanced with silver 3M shadow stripes. More silver 3M on the back salutes Onitsuka Tiger’s iconic CALIFORNIA 78 model and the brand’s running tradition.

A map of Moscow is printed on the sockliner and a boldly embroidered FOTT logo cannot be missed on the back. In addition to a set of solid blue and solid green laces, FOTT sneakers will have an additional flagged pair.