Sneakersnstuff x ASICS x Onitsuka Tiger Introduce the ‘Tailor Pack’

Sneakersnstuff x ASICS x Onitsuka Tiger Introduce the ‘Tailor Pack’

The Sneakersnstuff x ASICS x Onitsuka Tiger ‘Tailor Pack’ is our way of dressing up.
When we opened up Sneakersnstuff 16 years ago, you were not allowed to wear
sneakers when you were going to a club. And we never wanted to wear anything else but
sneakers. So we named our opening party “Dresscode Sneakers” and did not let people
in unless they had sneakers on.


The Sneakersnstuff x ASICS x Onitsuka Tiger ‘Tailor Pack’ is a nod to that era. As ASICS
and Onitsuka Tiger have a long history of making the best running shoes out there, we
wanted to come together and bring something a bit more dressed up to the table.


The ASICS GEL-LYTE V has a nice toned down off-white midsole, an army green smooth
synthetic nubuck upper with big parts in proper tweed. And just to make sure that you
can match these with something, we have also made a very limited run of Sneakersnstuff
x ASICS bow ties in the same tweed material. The bow tie will be included for the first
lucky customers on the release date in Stockholm, London and online.


The Onitsuka Tiger SHAW RUNNER comes with a nice navy pinstriped upper and
smooth synthetic nubuck details in navy. We have also been able to create a nice super
duper limited edition Sneakersnstuff x Onitsuka Tiger bow tie that will be included for
the first customers on the release date in Stockholm, London and online.


The ‘Tailor Pack’ will be released at all Sneakersnstuff locations January 31th. Other
selected retailers will sell the pack at February 7th.

ONITSUKA TIGER’S HARANDIA MT SUEDE ‘SNEAKER BOOT’

ONITSUKA TIGER’S HARANDIA MT SUEDE ‘SNEAKER BOOT’

HARANDIA MT SUEDE, by Japanese sports lifestyle brand Onitsuka Tiger, is inspired by
winter running.

The water-repellent ‘sneaker boot’ is engineered for individuals to challenge cold and wet streets.
Its stylish mid-top guarantees the support and protection of a boot, while GEL technology
married with a SoLyte midsole and High Abrasion Rubber, ensures the wearer all the comfort of
a sneaker.

It drops in three refreshing colourways: dark grey, dark blue and olive, or honey mustard. In
addition to the Onitsuka Tiger logo stamped on the heel counter, additional detailing sees “Kobe,
Japan Est. 1949” emblazoned on the tongue, an homage to the brand’s origin.

HARANDIA MT SUEDE is available from selected retailers from 1 August 2014 with an RRP
of €130.

A children’s version of the shoe in standard suede yet with the same colours will drop on 1
October 2014.

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

The colours of the desert at dusk and night are the inspiration behind Desert Pack, collaboration
between Onitsuka Tiger, ASICS and sneaker boutique Offspring.
Two silhouettes bring together the best of sister brands Onitsuka Tiger and ASICS.
Onitsuka Tiger SHAW RUNNER
SHAW RUNNER is a contemporary interpretation of a classic running style and forms the night
version of the Desert duo.
Its navy, white and tropical-green colour-combo, with blue speckles on the white sole, paints an
atmospheric picture of a cold and silent desert.
SHAW RUNNER’S reflective Tiger stripes and lace detail are further set off by an ice-coloured
panel on the outsole that incorporates tiger markings.
GEL technology with suede and mesh materials, combined with a SoLyte reflective midsole and
High Abrasion Resistant Rubber, results in an ultra-comfortable, lightweight shoe.
The special edition SHAW RUNNER retails at £110/ €130.
ASICS GEL LYTE V
The Desert colourway of the ever-fresh GEL LYTE V tells the story of a sandy wilderness at
dusk. Pink, beige and camel echo a sunset sky that reflects dark, mysterious shadows swallowed
by the deep blue of twilight.
The limited-edition GEL LYTE V features reflective ASICS stripes and lace stitches that glow as
they catch the light.
The look is further enhanced by an off-white and blue with white speckles sole and a part-ice
pink outsole.
The upper is outfitted with premium leather and the chunky sole incorporates GEL technology to
ensure a comfortable ride across the dunes of the street.
Desert Pack GEL LYTE V is £125/ €150.

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

ONITSUKA TIGER X ASICS X OFFSPRING LAUNCH ‘DESERT PACK’

The colours of the desert at dusk and night are the inspiration behind Desert Pack, collaboration
between Onitsuka Tiger, ASICS and sneaker boutique Offspring.

Two silhouettes bring together the best of sister brands Onitsuka Tiger and ASICS.

Onitsuka Tiger SHAW RUNNER
SHAW RUNNER is a contemporary interpretation of a classic running style and forms the night
version of the Desert duo.
Its navy, white and tropical-green colour-combo, with blue speckles on the white sole, paints an
atmospheric picture of a cold and silent desert.
SHAW RUNNER’S reflective Tiger stripes and lace detail are further set off by an ice-coloured
panel on the outsole that incorporates tiger markings.
GEL technology with suede and mesh materials, combined with a SoLyte reflective midsole and
High Abrasion Resistant Rubber, results in an ultra-comfortable, lightweight shoe.
The special edition SHAW RUNNER retails at £110/ €130.

ASICS GEL LYTE V
The Desert colourway of the ever-fresh GEL LYTE V tells the story of a sandy wilderness at
dusk. Pink, beige and camel echo a sunset sky that reflects dark, mysterious shadows swallowed
by the deep blue of twilight.
The limited-edition GEL LYTE V features reflective ASICS stripes and lace stitches that glow as
they catch the light.
The look is further enhanced by an off-white and blue with white speckles sole and a part-ice
pink outsole.
The upper is outfitted with premium leather and the chunky sole incorporates GEL technology to
ensure a comfortable ride across the dunes of the street.

Desert Pack GEL LYTE V is £125/ €150.

PROGRESSIVE DESIGN IS THE HALLMARK OF ONITSUKA TIGER’S AW14 COLLECTION

PROGRESSIVE DESIGN IS THE HALLMARK OF ONITSUKA TIGER’S AW14 COLLECTION

This Autumn Winter Onitsuka Tiger’s signature stripes radiate from designs shaped by modern classics and progressive street-style.

The Japanese sports lifestyle brand’s collection features slick silhouettes, bold, refreshing colours and performance-enhanced materials. Three key models characterise designs brought to life with Japanese values and urban culture entwined.

HARANDIA MT
Inspired by winter running, this season’s HARANDIA MT is crafted for the urban environment during the colder months. The chunky mid top’s key colourway is grey and soft grey but seven other options are available, including three premium suede executions. The shoe’s detail extends to “Kobe, Japan Est. 1949” emblazoned on the tongue, paying homage to the brand’s birth, while the logo is stamped on the heel counter.

HARANDIA MT’s use of tech mesh, synthetic nubuck leather and real suede enhance the design. It is super-comfortable thanks to the inclusion of GEL technology married with a SoLyte midsole and High Abrasion Rubber.

SHAW RUNNER WOMEN
SHAW RUNNER is a modern interpretation of a traditional running style first introduced in SS14. This season SHAW RUNNER will drop in a women’s fit and striking key colourway of festival fuchsia with a lime green outsole. Honeycomb mesh or rich suede fabrics are available in three other colour combinations.

The style is the second Onitsuka Tiger shoe to incorporate GEL technology, with comfort and lightness guaranteed thanks to a SoLyte reflective midsole and High Abrasion Rubber.

CURREO
An exciting new silhouette is CURREO, a design that evidences Onitsuka Tiger’s evolution. CURREO is a sleek, contemporary expression of the 1980s heritage runner, X-CALIBER.

Available in men’s and women’s fit, the key colourway is black and heritage blue, plus four additional colours, with the Onitsuka Tiger logo featured on the tongue and heel.

APPAREL
AW14’s apparel collection is extended with designs enhanced by superior-quality material and Japanese attention to detail. To complement apparel basics the range includes stylish fitted jackets.

Onitsuka Tiger will support its collection with a continuation of the My Town My Tracks campaign, which discovers how people live life in their unexplored home neighbourhoods.

HARANDIA MT MESH RRP is €120 and available 1 September; SHAW RUNNER WOMEN €100 RRP drops 1 June; and CURREO €75 RRP launches 1 July.

ANDREA POMPILIO X ONITSUKA TIGER

ANDREA POMPILIO X ONITSUKA TIGER

In its third season, Onitsuka Tiger X Andrea Pompilio represents the perfect union between the sportswear heritage of the Japanese brand and the Italian creativity of designer Andrea Pompilio. For SS14 the designer took inspiration from the musicians, artists and break dancers that enliven the streets of underground neighbourhoods in Los Angeles. The prints, Andrea Pompilio’s signature feature, blend together with Onitsuka Tiger’s collection in a kaleidoscope of computerised, sprayed and tattooed graphics that recall the artworks of urban artists.

For the first time, a capsule collection for women is added to the traditional men’s line, maintaining its strong street style personality. The colours recall the freshness of California, with clear references to Downtown L.A.’s graffiti. The accessory line of backpacks, caps and visors has a touch of the original Los Angeles ’80s Hip Hop style revisited with a contemporary vision.

Andrea Pompilio x Onitsuka Tiger SS14 is available at select stores globally.

‘MY TOWN MY TRACKS’ HITS EUROPE’S STREETS TO INTRODUCE ONITSUKA TIGER’S SPRING SUMMER 2014 COLLECTION

‘MY TOWN MY TRACKS’ HITS EUROPE’S STREETS TO INTRODUCE ONITSUKA TIGER’S SPRING SUMMER 2014 COLLECTION

Online films, vivid photography and Instagram uncover Milan’s hidden hotspots

Onitsuka Tiger supports its Spring Summer 2014 collection with My Town My Tracks, an exploration of contemporary Milan.

My Town My Tracks discovers how a young European spends his sunlit days through a series of films and photography with a Japanese twist.

This season’s ambassador is Erik Garbo, a half Italian and half Japanese student. The story begins with a personal video of Erik walking viewers through colourful streets of Navigli, his trendsetting neighbourhood. Located in the south west of Milan, the area is known for its historic canals and the latest street culture.

Onitsuka Tiger chose Erik and Navigli, because they share the brand’s values. All are proud of a strong heritage, but not afraid to challenge conformity.

Holding true to the love of Japanese detail, My Town My Tracks zooms in on one Onitsuka Tiger model: the SHAW RUNNER. In the key visual for advertising and point of sale, he presents the season’s hero sneaker, framed by the stunning Naviglio Grande canal and its vibrant side streets.

In his SHAW RUNNERS, Erik sets out to discover the hidden joys of his city. My Town My Tracks shows a typical day in his life as he mingles with friends and hops among hotspots. His favourite places are an independent record store, an underground bar and a pizzeria. He also can’t resist a sushi break or cooling down with gelato at an outdoor ice cream parlour.

Navagli’s secrets are further revealed by hundreds of beautiful Instagram photos that can be seen on instagram.com/onitsukatigerhq. A collection film and a behind-the-scenes video go into more detail about Onitsuka Tiger’s SS14 products and the vibe of Erik’s surroundings.

ONITSUKA TIGER ENGAGES AMSTERDAM FOR ‘MY TOWN MY TRACKS’ AUTUMN WINTER 2014 COLLECTION

ONITSUKA TIGER ENGAGES AMSTERDAM FOR ‘MY TOWN MY TRACKS’ AUTUMN WINTER 2014 COLLECTION

Online films, vivid photography and Instagram uncover Milan’s hidden hotspots

Onitsuka Tiger supports its Spring Summer 2014 collection with My Town My Tracks, an exploration of contemporary Milan.

My Town My Tracks discovers how a young European spends his sunlit days through a series of films and photography with a Japanese twist.

This season’s ambassador is Erik Garbo, a half Italian and half Japanese student. The story begins with a personal video of Erik walking viewers through colourful streets of Navigli, his trendsetting neighbourhood. Located in the south west of Milan, the area is known for its historic canals and the latest street culture.

Onitsuka Tiger chose Erik and Navigli, because they share the brand’s values. All are proud of a strong heritage, but not afraid to challenge conformity.

Holding true to the love of Japanese detail, My Town My Tracks zooms in on one Onitsuka Tiger model: the SHAW RUNNER. In the key visual for advertising and point of sale, he presents the season’s hero sneaker, framed by the stunning Naviglio Grande canal and its vibrant side streets.

In his SHAW RUNNERS, Erik sets out to discover the hidden joys of his city. My Town My Tracks shows a typical day in his life as he mingles with friends and hops among hotspots. His favourite places are an independent record store, an underground bar and a pizzeria. He also can’t resist a sushi break or cooling down with gelato at an outdoor ice cream parlour.

Navagli’s secrets are further revealed by hundreds of beautiful Instagram photos that can be seen on instagram.com/onitsukatigerhq. A collection film and a behind-the-scenes video go into more detail about Onitsuka Tiger’s SS14 products and the vibe of Erik’s surroundings.

ONITSUKA TIGER UNVEILS SHAW RUNNER, HARANDIA AND SHERBORNE RUNNER: URBAN SNEAKERS FOR MY TOWN MY TRACKS

ONITSUKA TIGER UNVEILS SHAW RUNNER, HARANDIA AND SHERBORNE RUNNER: URBAN SNEAKERS FOR MY TOWN MY TRACKS

This season Onitsuka Tiger takes to the streets and explores new avenues of progressive sneaker design, to reveal a marriage of performance, comfort and urban style.

The iconic Tiger stripes radiate from new silhouettes, textures and colourways, with selected models incorporating GEL technology.

The label’s forward-looking direction is brought to life by My Town My Tracks, a story that began last season in Tokyo and this spring visits Milan.

Together, the new collection and My Town My Tracks embody a simple truth: Onitsuka Tiger’s footwear is made for those who challenge conformity and value street culture.

The three key models mark a new chapter for Onitsuka Tiger, a story of progressive sneaker design, beautifully crafted materials and cool styles.

SHAW RUNNER
SS14’s hero product is SHAW RUNNER, a contemporary interpretation of a classic running style. The key colour combination is a striking light and dark grey combination in mesh and synthetic suede with great yellow accents.

With three material and eight colour options, SHAW RUNNER’s profile is enhanced by an outsole that features accents of tiger patterns and Japanese TABI, traditional socks that separate the big toe from the others.

HARANDIA FOR WOMEN
HARANDIA has been released for this season for the first time in a women’s fit and its key colourway is light brown and lime in mesh/synthetic suede. There are two materials and six colour variations to choose from.


SHERBORNE RUNNER
fuses the upper look of ULTIMATE 81, one of the brand’s 1980s icons, with a modern midsole to create a new design. The shoe’s construction adds extra flexibility, cushioning and lightness, while the toe and heel area are reinforced for added durability.

APPAREL
In addition to footwear, SS14 offers an apparel collection that combines street style and sports. The range covers men’s tees, polo shirts, hoodies, jackets, track pants and accessories.

The accessories collection includes backpacks, wallets, smartphone cases and baseball caps, as well as a five-panel cap.

TGWO X Onitsuka Tiger

TGWO X Onitsuka Tiger

Sneaker fans from all over Germany flock to THE GOOD WILL OUT (TGWO) store when they want something special. Aficionados often camp overnight in front of the shop for first grabs on a limited edition. Owners Alex and Olli not only opened TGWO in 2008, but also the nearby Sneaker Museum in 2011. Their dedication to sports shoe heritage has made them sneaker freak idols.

At TGWO, rare and popular models are placed on the walls with devotion. The shop is an official landmark located in Cologne’s historic Belgian district. The original storefront, door and stone floor have been refurbished to stay true to the elegant style of the building built in the early 1900s.

Japanese sport lifestyle brand Onitsuka Tiger and long-time friend TGWO have collaborated to create an exclusive TGWO shoe called the SILVER KNIGHT. It is a limited edition of the 1980s running model X-CALIBER. The name plays with the word Excalibur, King Arthur’s magical sword.

The comfortable but street-savvy sneaker has a unique design that honours the stone grey, forest green and burgundy of the TGWO antique storefront. The collaboration between TGWO and Onitsuka Tiger, two authentic sneaker icons, proves that passion and dedication pay off. As the owners believe, “the good” will always prevail in the end.

The TGWO sneaker has a complete 3M upper with structured mesh that shines like a knight’s chain armour. Green stripes sweep over the lateral side, while silver 3M tiger stripes blaze from the medial side. A debossed TGWO logo on the lateral side is matched with a red debossed Onitsuka Tiger logo on the back. A final unique feature is one burgundy metal eyelet on each shoe.

This exquisite X-CALIBER has a suede-padded tongue and comes with three sets of laces in green, burgundy and white 3M. All laces have TGWO written on the tips. The left foot steps into a green sockliner with a TGWO logo, whereas the right foot gets a red sockliner with an Onitsuka Tiger logo.

It will be on sale at TGWO on December 7, 2013, and globally available on December 14, 2013.

ONITSUKA TIGER AND HANON UNLEASH WILDCATS SNEAKER

ONITSUKA TIGER AND HANON UNLEASH WILDCATS SNEAKER

This past summer, fans camped overnight to get their hands on a pair of Northern Liites sneakers by Onitsuka Tiger and Hanon. The limited editions sold out immediately throughout Europe. But there is good news for fans still searching for special Hanon shoes: the Wildcats are out.

Also built from the chunky COLORADO EIGHTY-FIVE model, the Wildcats sneaker is named after a running club from Hanon’s northern Scotland. The name was borrowed from the graceful yet untameable cats, also called The Tiger of the Highlands.

The shoe’s blazing red and orange symbolize the classic style of the Wildcat club and the spirit of the endangered super-predators. Along with other unique features, both Onitsuka Tiger and Hanon logos are playfully placed on the shoes.

It will be on sale at the London and Amsterdam Onitsuka Tiger locations as of November 9, 2013.

ONITSUKA TIGER AND FOTT PAY TRIBUTE TO RUSSIAN MENSWEAR EVOLUTION

ONITSUKA TIGER AND FOTT PAY TRIBUTE TO RUSSIAN MENSWEAR EVOLUTION

Style in the Russian capital has progressed in recent years and casual clothing and sneaker store FOTT has played a fundamental part in the evolution. From its early days in 2005 until present day, FOTT’s influence has changed the way Russians look at fashion.

Onitsuka Tiger and menswear shop FOTT have created a sneaker that pays homage to the store’s influence on urban Russian fashion. The shoe is FOTT’s premiere collaboration.

Seven years ago, FOTT was an online forum for the growing metropolitan creative class. The first store opened in 2008 and moved to Moscow’s high-end shopping district in November 2012. Here, the world’s best emerging brands are displayed in a giant factory-style space with the latest aspirational European interior design. FOTT’s products range includes clothing brands dedicated to both design and technology.

FOTT and Onitsuka Tiger have worked together since the early years and a unique sneaker has been created to celebrate this friendship. The FOTT sneaker is a limited edition of the legendary 1980s running model X-CALIBER. Its design mirrors the original blue, green and white from the store’s first logo. The heritage design honours the progress and passion of the FOTT team.

The shoe’s blue upper is made of VENTILE®, an all-weather fabric with unsurpassed breathability, as well as suede overlays on the toe, heel tab and laces. The tiger stripes on both sides are enhanced with silver 3M shadow stripes. More silver 3M on the back salutes Onitsuka Tiger’s iconic CALIFORNIA 78 model and the brand’s running tradition.

A map of Moscow is printed on the sockliner and a boldly embroidered FOTT logo cannot be missed on the back. In addition to a set of solid blue and solid green laces, FOTT sneakers will have an additional flagged pair.

ONITSUKA TIGER AND HANON TEAM UP FOR AURORA BOREALIS SNEAKER

ONITSUKA TIGER AND HANON TEAM UP FOR AURORA BOREALIS SNEAKER

Eighties running style blazes with Northern Liites luminescence

In places far north, everyone knows the “Aurora Borealis,” a spectacle better known as the Northern Lights. Breath-taking colours appear in the sky when the sun emits electronically charged particles that collide at temperatures of over a million degrees.

The phenomenon has inspired a special-edition Northern Liites shoe by Onitsuka Tiger and renowned sneaker store Hanon.

Hanon’s first Northern Liites collaboration in 2009 was with the GT-ll from ASICS, owner of Onitsuka Tiger. This time Hanon chose the Onitsuka Tiger COLORADO EIGHTY-FIVE, a profile that was created for the great outdoors.

The new Northern Liite sneaker has a full premium upper and synthetic suede stripes. The Aurora Borealis is echoed with lavender blue stripes on the lateral side and purple on the medial that dazzle with a lustrous silver 3M shadow.

Blue and purple are colours rarely seen in the Northern Lights, hinting at the exquisiteness of the shoe. The more typical pink and green are printed on the sockliner reflecting a gradation of colours.
Hanon’s trademark logo is de-bossed on the side and the flame logo on the back of the shoe. Laces come in three styles: purple, white, and flagged with a Hanon logo on the tips.

NEW ONITSUKA TIGER X-CALIBER DESIGNED FOR URBAN TRACKS

NEW ONITSUKA TIGER X-CALIBER DESIGNED FOR URBAN TRACKS

Japan in 1982 was a beacon of progressive design and engineering. As a global hub for technology the booming economy gave the world icons such as the first CD player and Sony Watchman pocket TV.

Sneaker technology was no exception and leapt forward with Onitsuka Tiger’s all-terrain X-CALIBER GT sneaker, featuring pioneering performance-enhancing and injury-preventing design.

The shoe was so well received that Dr. George L. Parrott, an eminent professor and avid marathon runner, declared the X-CALIBER GT “possibly the best overall shoe design this year”.

The re-released X-CALIBER is a retro-looking, street savvy fashion shoe giving exceptional comfort thanks to its light, flexible and shock absorbing technology.

This distinctive design, featuring vertical heel vents – known as flex canals – aid movement and provide superior cushioning, while zig-zagged ‘quadra’ lacing secure and enhance foot support.

The 1980s style is easy on the eye thanks to a combination of breathable mesh material and mid sole made from a thick layer of Memory EVA, to minimise shock and give the wearer a spring in their urban step.

ONITSUKA TIGER INTRODUCES AUTUMN WINTER 2013 COLLECTION WITH ‘MY TOWN MY TRACKS’

ONITSUKA TIGER INTRODUCES AUTUMN WINTER 2013 COLLECTION WITH ‘MY TOWN MY TRACKS’

Onitsuka Tiger introduces its Autumn Winter 2013 collection with My Town My Tracks, a visual journey that interlinks impressions of three people, three sneakers and the diversity of Tokyo’s backstreets. We are capturing the stories of three captivating individuals pursuing their dreams in Tokyo: Asami, a barista and actress, Que, an artist and Chris, a young entrepreneur.

Showcasing models from the upcoming, running-inspired collection, the three characters lace up their sneakers and take us on a lap of discovery around their local tracks, revealing modern Japan through their own lens.

In the Shimokitazawa district, Asami presents an ULT-RACER model, as does Que, who is seen in his native Kichijoji. Chris presents the HARANDIA, before cycling through Nakameguro on his self-customised bicycle. Both models are new interpretations of the brand’s running heritage for the upcoming season.

Each journey is enriched by a stream of photos, capturing details along the way and shared through @onitsukatigerhq – our official Instagram profile. My Town My Tracks portrays heart-warming close-ups of individuals in the surroundings that influence them.

Neue OnitsukaTiger.com Seite

Neue OnitsukaTiger.com Seite

Willkommen auf der neuen Onitsuka Tiger-Website. Hier erfährst Du, was wir Dir online alles zu bieten haben, von früheren Kollaborationen bis hin zu aktuellen Street-Styles.
Erkunde unser aktuelles Sortiment im Bereich KOLLEKTION. Dein digitaler Schaufensterbummel beginnt hier.
Hallo Nostalgie! Unser Bereich SHOW CASES gibt Dir einen Einblick in großartige Kollaborationen und Specials der letzten Jahre.
Bleibe auf dem Laufenden über Onitsuka Tiger, neue Releases, weltweite Events und lokale Veranstaltungen im Abschnitt NEUIGKEITEN.
Wie trägst Du deine Onitsuka Tigers? Besuche den Bereich DEIN STYLE auf der Suche nach neuer Inspiration oder zeige uns Deinen Style auf Instagramm mittels des Tags #onitsukatiger, damit Du dein Outfit auf unserer Website darstellen und sehen kannst.
Erlebe unsere Entstehungsgeschichte von den Anfängen bis heute. Erfahre mehr über die Gründung in Kobe, Japan bis zum Brand-Reset im Bereich GESCHICHTE.
Finde im Bereich LÄDEN heraus, wie Du an ein paar Onitsuka Tiger rankommst- sei es in einem unserer Flagship Stores oder bei einem der zahlreichen anderen Händlern.
Lust auf mehr? Besuche uns auf Facebook - www.facebook.com/onitsukatiger - und Twitter - twitter.com/onitsukatiger – um die Neuigkeiten über Marke und Produkte zu erfahren.

Onitsuka Tiger Amsterdam Flagship Store

Onitsuka Tiger Amsterdam Flagship Store

Im Laufe des Novembers 2012 öffneten die Türen des neuen Onitsuka Tiger Amsterdam Flagshipstore. Er befindet sich im Herzen des Shoppingviertels Leidsestraat. Die Einrichtung des Ladens bezieht sich zwar in Details auf die japanischen Wurzeln der Marke, begleitet aber mit seiner modernen Ausrichtung den Relaunch der Marke Onitsuka Tiger im Jahr 2013.
Das Produktsortiment gibt einen Einblick in die Welt von Onitsuka Tiger, sei es bei den Sneakern, der Bekleidung oder den Accessoires und macht neugierig auf das, was noch von der Marke zu erwarten ist.
Am Eingang liegt das moderne Japan mit zeitgenössischer Frische, die von heller Beleuchtung und glänzenden Metalloberflächen in typisch japanischer Schlichtheit getragen wird, im Fokus.
Bambusböden und subtiler japanischer Schnickschnack verweisen auf die Wurzeln der japanischen Sports-Lifestyle-Marke. Saisonal wechselnde Grafiken, die in den metallumrahmten Plexiglas-Auslagen eingebunden sind, bereichern die Verkaufsflächen im gesamten Laden.
Die Entscheidung, die hölzernen Deckenbalken und das Mauerwerk des Gebäudes freizulegen, zeugt vom Bekenntnis der Marke zur Handwerkskunst und Liebe zum Detail
Die Lounge im hinteren Bereich des Ladens erstreckt sich auf zwei, mit Holzpaneelen ausgekleideten Ebenen, die in stimmiger Beleuchtung Raum für eine breite Auswahl an Schuhen, saisonalen Grafiken und Produkten bietet.
Der Amsterdamer Store reflektiert den dynamischen Schritt der Marke Onitsuka Tiger in eine spannende Zukunft. Im Sinne vom Firmengründer Onitsuka-san folgen wir dem Prinzip des "kaizen", dem japanischen Prinzip der stetigen Verbesserung.
Anschrift: Leidsestraat 27, 1017NT, Amsterdam
Tel: +31 (0)20-5286183
Öffnungszeiten: Montag 12:00 - 18:00
Dienstag 10:00 - 18:00
Mittwoch 10:00 - 18:00
Donnerstag 10:00 - 21:00
Freitag 10:00 - 18:00
Samstag 10:00 - 18:00
Sonntag 12:00 - 18:00

FS13 "CRAFT OF MOVEMENT"- Kampagne

FS13 "CRAFT OF MOVEMENT"- Kampagne

Die Frühjahr/Sommer 2013 Markenkampagne „ The Craft of Movement“ entstand in Zusammenarbeit mit dem vom Designer Takayuki Nakazawa und dem Fotografen Hiroshi Manaja gegründeten japanischen Designkollektiv NAM mit Sitz in Tokio.
In nur fünf Tagen wurden drei Szenerien, die stellvertretend für das moderne Japan stehen und „The Craft of Movement“ einfangen, im Studio nachgebaut und im Film und auf Fotos festgehalten. Hierbei kamen vor allen Dingen spezielle Angelschnüre – ein Markenzeichen von NAM - zum Einsatz. In den z.T. explosiven Szenerien wurden nahezu alle Gegenstände an Nylonfäden aufgehängt, um so die Bewegung quasi einzufrieren, während die Modelle dauerhaft in Bewegung blieben und den alltäglichen Bewegungsfluss zu imitieren.
Sowohl die Liebe zum Detail und zur japanischen Handwerkskunst, die Onitsuka Tiger seit Jahrzehnten auszeichnen, aber auch die dynamische Verbindung von Tradition und Moderne spiegeln sich in den drei Motiven und dem Kampagnenfilm wider.

Der „behind the scenes“-Film gewährt einen tiefen Einblick hinter die Kulissen der Zusammenarbeit
zwischen Onitsuka Tiger, Studio NAM und seinem Produktionspartner GunsRock Tokyo. Er zeigt, mit wie viel Aufwand und raffiniertem Design die Kampagne in Szene gesetzt und mit phantasievoller Technik zu ihrem dynamischen Leben gebracht wurde.

Tiger Corsair

Tiger Corsair

Mit dem TIGER CORSAIR kehrt eine Ikone der Sportschuhentwicklung und ein Modell mit einer ganz außergewöhnlichen Geschichte zurück in die Onitsuka Tiger Kollektion.
Die Geschichte beginnt in den 60er Jahren in Amerika, als der Laufexperte und Trainer Bill Bowermann mit seinem Partner überaus erfolgreich ONITSUKA TIGER Schuhe in den Staaten verkauft.
Die Erkenntnis, dass die, im Vergleich zu den Japanern, deutlich größeren und schwereren Menschen im Westen stabilere und besser gedämpfte Sportschuhe brauchen, führt zu der Entwicklung des TIGER CORSAIR, an der Bowermann und Onitsuka gleichermaßen beteiligt sind.
Mit seiner durchgehenden Mittelsohle, der komfortablen Fersenkappe, der speziell unter der Ferse deutlich dickeren Zwischensohle (24mm statt 16mm) und dem damit verbundenen Dämpfungskomfort trägt der TIGER CORSAIR wesentlich zum Joggingboom der 70er Jahre bei. Doch nicht nur für die Läufer wird dieses Modell zur Ikone sondern auch für Generationen eingefleischter Sneakerheads hat dieser Schuh einen besonderen Stellenwert, da er mit als erstes Sportschuhmodell überhaupt den Weg als Freizeitschuh auf die Straße findet.
Seinerzeit noch unter dem Namen CORTEZ im Markt eingeführt, wurde er 1976 in TIGER CORSAIR umbenannt. Unter diesem Namen feiert ONITSUKA TIGER mit einer limited Edition und schönen Vintage- Nylon-Ausführungen den Relaunch dieses legendären Erfolgsmodells.
Die Neuauflage des Klassikers zeigt die markante Silhouette des Originals mit seiner für das Modell so typischen Zehenkappe. Bei der Limited Edition verweisen die in goldener Stickerei aufgebrachten Schriftzüge TIGER CORSAIR und 1969 auf der Zunge und der Fersenkappe auf die goldene Ära dieses Ausnahmesportschuhs.

ONITSUKA TIGER CELEBRATES 35th ANNIVERSARY OF CALIFORNIA 78

ONITSUKA TIGER CELEBRATES 35th ANNIVERSARY OF CALIFORNIA 78

California is the spiritual home of many iconic moments and movements, including the jogging and fitness crazes of the 1970s and 1980s.

CALIFORNIA 78 was a masterpiece of that era’s Onitsuka Tiger collection. The 35th anniversary of its impact on sport and fashion is celebrated this year with a limited edition of 1,978 pairs.

Crafted in its original iconic yellow and mid-blue colourway the shoe retains its classic silhouette and ‘T-toe’ construction; while the original nylon base is replaced with a light mesh upper and suede overlays. The CALIFORNIA 78 revolutionised running with its reflective patch on the heel, an innovation inspired by the rising popularity of evening jogging in Japan.

CALIFORNIA 78 35th anniversary edition is available in Onitsuka Tiger flagship stores and selected retailers worldwide.